Mentor name:- Guide name:-

Amardeep kurukwar Mr.Kishor Dhurve

Operation head , Umred

Presented By
Pranay kolarkar
AXIS BANK

Axis Bank is the third largest of the private-sector bank

of India.
Product
 Saving and current
account
 Investment products
 Credit card
 Loans
Service offered
 Corporate banking
 NRI

 Priority banking

 Personal banking
Major players
 HDFC BANK
 ICICI BANK
 IDBI BANK
 INDUSLAND BANK
 STATE BANK OF INDIA

 Sector size

 Branches 3703
 ATM 12834
 Revenue 410 billion
 Net income 85 billion
 Assets 6.91 trillion
 No of employs 56617
Problem faced by the bank

 Customer are unsatisfied with the service offered

 Facing Increased pressure from PSBs(public sector
banks
 Increased competition.
 Low margin and PoS (point of sale)
Actual work done

1st week
Introduction and detail study about products.

2nd week
Marketing knowledge of product and survey for
current account.

3rd week
Marketing and Analyzing customer needs.
Continue…
4th week
Studied about the software’s that are used to perform
banking operations.
5th week
Marketing for Agro-current account.
Studied the dmat account .
6th week
Studied about Investments products.
7th week
Opening a salary account of Private companies.
8th Week
Studied about SIP( systematic investment plan).
 KEY LEARNING

 Basics of Banking.
 Identify customer needs and suggest proper products.
 Marketing of Banking products.
 Detail study about Investment products.
 FINDING AND SUGGESTIONS

 Proper Advertising Campaign to Increase Knowingness

About the AXIS Bank
 Reduce IR of loan
 Low balance limit should be reduced
 Employee should be multitasking.
 Co-ordination between the employees.
CONCLUSION

 Suggestion given to increase business size in local

market
 Bank need to overcome problems faced and
customer satisfaction
 SIP is more helpful for me to understanding
banking operations and Marketing knowledge.
Thank you