Digital Marketing Plan for

ChocoSpot Cafe

Prepared By :
Sooraj K
Nandhakishore K
Problem Statement
Prepare a comprehensive Digital Marketing Plan for

ChocoSpot, majorly focussing on the following parameters:

A. New opportunities

B. Attracting new customers

C. Targets to be attained
 Online Market Research

● To identify the social media presence of our target market

● To find out the consumer psychology

● To understand behavioural patterns of consumer

Opportunities

Apartment/Housing
IT / Working Class
associations

College/School Major catering

Students service providers
Implementation

Introduction of a Live project Referral Collaboration

Whatsapp and opportunities and Programs and with major
Facebook Group internships for Social media catering services
for attracting and College Students engagements for for providing
engaging IT and Working desserts during
customers from class segment events like
the families marriage, get
togethers etc
Attracting new customers

Social media • Identifying and inviting the major social media influencers
influencers - Food • Using our social media platforms to feature their stories and
experience
Bloggers/ Vloggers • Leveraging their social media influence to build our brand
/ Food Reviewers and products

• Capitalizing on the present trend by collaboration with apps

Online food like Swiggy, Zomato etc.
delivery services • Improving the brand image by higher ratings and better
services
Attracting new customers

Social media campaigns

Twitter- #tag campaigns
Instagram - Story of the Month
Facebook - Foodie of the Month

External wayfinding's SEO and SEM

Targets to be attained
Short term targets

0-2 years 2-3 years

• Obtaining a • Developing an
social media exclusive
presence of website and
over 1 million mobile
application
Targets to be attained
Long term targets

3-5 years

• Introducing a dedicated
delivery network
• Becoming the market
leader in ice creams and
chocolate segment
THANK YOU