SNACKO INDIA Ltd.

LEVERAGING TRADE PROMOTIONS

FOR COMPETITIVE ADVANTAGE

Dilla Natasia 1106147520

Gusti Reza Prawiranegara 1106147962
Inka Devanna 1106148145
Jennifer 1106148183
Major Players in Indian
Snackmarket (in US$ million)
 Snacko Scheme
• #1 : Packaged gifts
• #2 : Flexibility in giving gifts
• #3 : extra discounts
• #4 : Jhatpat Tez brand offer
• #5 : Tambola scheme
• #6 : Cramm brand Winner Extravaganza
 Problem Identification
• The cause of flat growth in sales ?
The schemes?
The implementation?
The lack of integration?
 Problem Solving
• Marketing communication
• bertujuan untuk memberi informasi,
menawarkan dan mengingatkan konsumen
secara langsung atau tidak langsung mengenai
produk dan brand yang mereka jual.
• perusahaan dapat berkontribusi pada
persamaan brand dengan membangun brand
dalam ingatan dan membuat citra brand serta
dapat meningkatkan penjnualan dan bahkan
mempengaruhi value bagi pemegang saham.
Marketing Communication Step
Marketing Communications Mix

Advertising

Personal Sales
selling promotion

Marketing
Communications Public
Word-of- Mix relations
mouth
and
marketing
publicity

Direct and
Events and
interactive
experiences
marketing
 The Schemes

#1 #2 #3

#4 #5 #6