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  • LAw of Resources

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    Akshay Kale
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    The primary objective of marketing is to be first in the minds of consumers. However, if a company is not currently number one, their strategy should aim to become the number two or three brand in consumers' minds. A company's marketing strategy should focus on how quickly they can get into customers' minds and climb the hierarchy to reach the top rung of the consumer decision making ladder over time.

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    law of the ladder

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    The primary objective of marketing is to be first in the minds of consumers. However, if a company is not currently number one, their strategy should aim to become the number two or three brand in consumers' minds. A company's marketing strategy should focus on how quickly they can get into customers' minds and climb the hierarchy to reach the top rung of the consumer decision making ladder over time.

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    10 visualizzazioni3 pagine

    LAw of Resources

    Caricato da

    Akshay Kale
    The primary objective of marketing is to be first in the minds of consumers. However, if a company is not currently number one, their strategy should aim to become the number two or three brand in consumers' minds. A company's marketing strategy should focus on how quickly they can get into customers' minds and climb the hierarchy to reach the top rung of the consumer decision making ladder over time.

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    © All Rights Reserved
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    Segnala contenuti inappropriati
    di 3

    7 - The law of

    ladder
    Marketing Objective
     What is Primary Objective of Marketing ?
    Being first in Consumer minds (Are you ?)

    Look for strategies


    You are
    Successful Yes NO for being No. 2/ No.
    3

     There is always a Hierarchy in mind of prospects for decision making


     Marketing strategy should depends on "how soon to get into mind of
    customer and consequently reach the top rung of ladder with time"
    Thank You

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