ETHICS AND LAW IN

CORPORATE COMMUNICATION
 Name : Bhavi Jain
Roll No. : 161701154
Topic : Introduction of Ethics and Law in Corporate
Communication.
 INTRODUCTION
 In any organization, communication plays a crucial role.

 It helps an organization to build the primary resources (Labour, Capital, and

Raw Materials) and secondary resources (legitimacy and reputation).

 As the role of a corporate communicator is to make the consumer aware,

instruct and persuade towards the organization vision, mission and values to
create a good image and reputation, therefore, they need to be extremely
truthful and accurate before their internal and external stakeholders.
ETHICS IN CORPORATE COMMUNICATION
 Ethics in corporate communication is the process by which individuals
exchange information between other individuals or groups of people.
 Throughout the process, effective communicators try as clearly and
accurately to convey their thoughts, intentions and, objectives to their
receiver.
 Communication is successful only when both the sender and the receiver
understand the same information.
 In today's business environments, effective communication skills are
necessary due to the highly informational and technological era.
 CHARACTERISTICS OF ETHICAL
COMMUNICATION
1. Conveying the point without offending the audience.

2. Maintain a relationship with the audience.

3. Avoid withholding crucial information.

4. Well organized value system.

5. Accuracy of information is necessary.

LAW IN CORPORATE COMMUNICATION
 Law in Corporate Communication refers to the selection of words used in
Business Communication so as to ensure their conformity with the rules and
regulations laid by the country’s business law failure to which may cause a
person to be up against legal actions.
 The concept of ethics and law in corporate communication is divided into 4
parts:-
1. Mass Media Laws
2. Invasion of Privacy
3. Copyright act
4. RTI and media responsiveness
 NEHA PAREKH
ROLL NO.- 161701141
CLASS- TYBMS C
 The law of defamation is supposed to protect people's reputations from unfair attack.
 The basic idea behind defamation law is simple. It is an attempt to balance the private right to protect one's
reputation with the public right to freedom of speech. Defamation law allows people to sue those who say
or publish false and malicious comments.
 There are two types of defamation.
Oral defamation -- called slander -- for example comments or stories told at a meeting or party.
Published defamation -- called libel -- for example a newspaper article or television broadcast. Pictures as well
as words can be defamatory.
 Defamation law relies on the power of the state via the courts to fine those who lose a case. But only those
with lots of money need apply. The power behind defamation law is corrupting, which explains why it is so
difficult to make even minor reforms to the law to benefit those with little power or wealth.
 Apart from the mentioned above there are two types of defamation- ivil and criminal defamation.
 Anything that injures a person's reputation can be defamatory. If a comment
brings a person into contempt, disrepute or ridicule, it is likely to be defamatory.
For example,
 You tell your friends that the boss is unfair. That's slander of the boss.
 You write a letter to the newspaper saying a politician is corrupt. That's libel of
the politician, even if it's not published.
 You say on television that a building was badly designed. That's libel due to the
imputation that the architect is professionally incompetent, even if you didn't
mention any names.
 You sell a newspaper that contains defamatory material. That's spreading of a
defamation
 The fact is, nearly everyone makes defamatory statements almost every day.
Only very rarely does someone use the law of defamation against such
statements.
 When a person is found to have been defamed, they are clearly entitled to a remedy. The problem – and the reason that defamation
law has such notoriety among journalists – is that the remedies imposed are so often punitive and disproportionate.
 We have already seen that sentences of imprisonment for criminal defamation are regarded as disproportionate for their impact on
freedom of expression. Likewise, heavy fines, whether in criminal or civil cases, are aimed at punishing the defamer rather than
redressing the wrong to the defamed.
 The ridiculous sums awarded in defamation damages in some jurisdictions have led to the phenomenon of “libel tourism,” whereby
plaintiffs shop around to find the most lucrative jurisdiction in which to file their suit.
 Whenever possible, redress in defamation cases should be non-pecuniary and aimed directly at remedying the wrong caused by the
defamatory statement. Most obviously, this could be through publishing an apology or correction.
 Applying a remedy can be considered as part of the “necessity” consideration in the three-part test for limiting freedom of expression.
A proportional limitation – which can be justified when defamation has been proved – is one that is the least restrictive to achieve the
aim of repairing a damaged reputation.
 Monetary awards – the payment of damages – should only be considered, there fore, when other lesser means are insufficient to
redress the harm caused. Compensation for harm caused should be based on evidence that the harm actually happened.
Invasion Of Privacy
Shreya Solanki
161701197
ROLL NO.-161701153
 COPYRIGHT ACT
 Copyright protects the original work of artists in the area of literature,
dramatics, music, artistic works, anonymous and pseudonymous works,
posthumous works, cinematograph films, sound records, government
work, public undertaking, international agencies a photograph.

 The duration of the copyright protection varies.

 Infringement of copyright occurs whenever somebody exercises copyright

owner’s right without permission.

 The Copyright ACT, 1957 gives various rights to the owners.

 Copyright guidelines
 It is essential for a corporate communicator to copyright all the literature,
brochures or relevant documents deal with company information to protect
legally.

 No download/upload other person’s work without having proper information

about its protected rights.

 Always seek permission for materials used for sale.

 All celebrity letters, photographers to be protected.

 Government documents are not copyrighted but avoid implying government

endorsements.
 What cannot be protected by copyright?
 Facts, ideas, systems, or methods of operation, although the method of
expression may be protected;

 Words, names, titles, slogans, or other short phrases or clauses, although they
can be protected by trademark law if used in commerce to identify the source of
goods or services;

 Recipes or a mere listing of ingredients;

 Government works, such as statutes, regulations, public ordinances,

administrative rulings and judicial opinions – Note, however, that other works of
state or local governments may be subject to copyright protection;

 Works created by federal government employees as part of their official duties

ROLL NO.-161701242
 DIGITAL PIRACY
 Digital piracy is a form of online piracy and includes the unauthorized
online distribution of electronic copies of copyrighted material such as
software, movies, and music.

 There are many challenges that have emerged such as:-

Availability of lots of unauthorized sites

High-Speed Internet

Unsafe digital environment

 Canadian Association of Journalists (CAJ) has provided the list of some ethical
rules to publish the information in the digital media:-

 All online content should be accurate and consider carefully.

 It is important to quote the used sources when the information gets published
online.

 When errors or corrected, it needs to be mentioned.

 Online printed materials need to be used with proper permissions.

 Information gathered through online should be confirmed, checked, varied and

authenticate with the list of sources.
 RIGHT TO INFORMATION
 Right to Information (RTI) is an Act of the Parliament of India to provide
for setting out the practical regime of right to information for citizens and
replaces the erstwhile Freedom of information Act, 2002.

 Under the provisions of the Act, any citizen of India may request
information from a “public authority” which is required to reply
expeditiously or within thirty days.

 The Law came into force on 13 October 2005.

 However, under this act, the private bodies are not covered directly but
information that can be accessed under any other law in force by a public
authority can get access.