Essie

Social Media Plan

January – March 2016
 Table of Content
January:
-Bottle of the Week Campaign.
-Nail Art Tutorials and Generic photos.
-Nail Art Competition.
February:
-Nail Art Competition.
-Essie Whispers Campaign.
-Weekend Palette Campaign.
March:
-Essie Gel Competition.
 Christmas Promotion
Overview: This campaign will Promote Essie’s
Christmas offer.

Implementation:
-Will add designs for the promotion
- Instagram ADs.

Goals: Promoting the offer we are running so

clients get to know the brand.
 Bottle Of the week

Overview: This campaign will Promote Four colors

(Less popular colors).

Implementation: Designs will be added to a

certain color every Sunday.

Goals: To Expose the less popular colors to Essie’s

Clients.
 Daily Posts

Overview: These posts will be shared on social

media platforms during the week when the
campaigns posts are not shared.

Implementation: Generic Photos of the bottles,

Nail Art tutorials to prepare the audience to the
competition.

Goals: To Engage the clients.

 The Essie
#NailitCompetition
Overview: This competition aims to promote Essie’s Variety of
colors.
Implementation: (Starting 1/15 Ending 2/15)
- A design will be made in order to announce the competition( The
Nail Art tutorials were Made to help clients participate in the
competition)
-Clients will start posting the photos of their nails, Using the
#NailitCompetiton
-Most likes will get a chance to win an Essie Set.
Goals:
-To Engage the clients.
-Expose Essie’s Plenty of colors .
-Introduce Nail Art in Egypt.
 #EssieWhispers

Overview: Promoting Dryness solutions by posting

about Essie Nail Care Products.

Implementation:
-Stating Nail Problem as a first post .
-How to fix it with Essie as a second post (Every
Sunday)

Goals: To Promote Essie’s Nail Care Products

 Essie’s #Weekend Palette

Overview: Promoting Essie’s different Shades

during the weekend.

Implementation: One Post each day of the

weekend to associate Essie’s different shades and
names with the occasion.

Goals: Promoting the use Of Essie colors

 The #SketchandGel Competiton
Overview: Promoting The New Essie Gel

Implementation: The competition will be

launched in march (clients sketching Essie Bottles
and post it on social media platforms and the
winner will get a free Essie Gel session.

Goals: Promoting The Essie Gel.

Thank You