Tutorial (1)

Introduction to Marketing
Channels
Dr.Noha EL-Bassiouny
TA: Soha Abutaleb
Office:B1.318
Email: soha.hamed@guc.edu.eg
TA: Aya Kasber
Office: B1.318
Email: aya.yasser-
kasber@guc.edu.eg
Agenda
• What is Marketing Channels?
• Course plan
• Grading system
• Project
• In-class reading “Using marketing channels
to beat the competition”
 Grading System

Project 20%

Phase I 5%
Phase II 10%
Final Presentation 5%
Guest speaker reports 5%
Article Presentation 10%
Case Presentation 5%
Midterm 20%
Final Exam 40%
 Course Plan

• Course Outline

• All the material is available in the copy center

• Book

• All the articles and cases are available on the intranet

 Marketing Channel
Definition

A marketing channel is a set of

interdependent organizations involved in
the process of making a product or
service available for use or consumption.
 Assignment for Next
Class…

• Read the article “Getting things done” and Case “Koehring

Company”
• Articles and cases are available on the intranet

• Prepare Project proposal (The Class MUST be divided into 5

groups)
• Group Members (MAX. 5)

• Group Leader with contact e-mail.

 Article Guidelines
1. Presentation Skills and
Group Coordination
2. Quality of Supporting
Material (PowerPoint slides,
Videos, Pictures, or any other
creative material that you can
use to present the article)
3. Link to Lecture Content 5. Timing
▪4. Debatable Discussion Min 20-25 min
(you should design some
sort of discussion through
**(7 groups of 3-4
questions or debate members maximum)
comments to address to the
class/audience)
 Cases Guidelines
1. Presentation Skills and
Group Coordination
2. Quality of Supporting
Material (PowerPoint slides,
Videos, Pictures, or any other
creative material that you can
use to present the article)
3. Link to Lecture Content
4. Answering Case Questions 5. Timing
(you will find questions at the
end of each case that you
should provide an answer for
Min 15-20 min
and present your answer
through the presentation.
Use these questions to help
you link the case to the lecture
content)
 Project Deadlines

▪Phase I Deadline: 28th of ▪Phase II Deadline: 18th of ▪Final Presentations Week:

Feb. April 20-25th of April

• Please note that we have the guest speaker lecture next Monday (4th of
Feb., 2019) coming from Henkel to explain to you the project required
from you this semester.

• In addition, you have to submit a guest speaker report which counts for 5%
of your total course grade. So attendance is mandatory
Thank you