MEDIA AND INFORMATION LITERACY (MIL)

LEGAL, ETHICAL, AND SOCIETAL ISSUES

IN MEDIA AND INFORMATION (PART 1)

INTELLECTUAL PROPERTY
FAIR USE AND CREATIVE COMMONS

Mr. Arniel Ping

St. Stephen’s High MIL PPT 16
School Updated: June 11, 2017
Manila, Philippines
 LEARNING COMPETENCIES
Learners will be able to…
define intellectual property (SSHS);
identify and explain the different types of
intellectual property (SSHS);
explain copyright, fair use, etc.vis-a-vis
human rights (MIL11/12LESI-IIIg20);
discuss current issues related to copyright
vis-à-vis gov’t./provide sectors actions
(MIL11/12LESI-IIIg21);
 LEARNING COMPETENCIES
Learners will be able to…
put into practice their understanding of
the intellectual property, copy right,
and fair use guidelines (MIL11/12LESI-
IIIg17); and
explain actions to promote ethical use
of media and information
(MIL11/12LESI-IIIg22);
 TOPIC OUTLINE
I- Legal, Ethical, and Societal Issues in media and
Information (Part 1)
A. Current Events: Digital Piracy in the Philippines
B. Intellectual Property in International and Local
Context
1. Definition of IP
2. Types of IP
3. IP Rights (WIPO and R.A. 8293)
B. Fair Use (Fair Dealings) and Creative Commons
 CURRENT EVENTS 1

UB: Mahigit P100-M halaga ng pirated

DVD, nakumpiska sa Quiapo, Manila
(Aug. 2, 2016). GMA News and Public Affairs.
YouTube. Retrieved on Oct 5, 2016, from
https://www.youtube.com/watch?v=bABC_7wOI5g
 CURRENT EVENTS 2

BT: Suspek sa Pamimirata ng mga

Pelikula at TV Series, Arestado
(Oct. 3, 2016). GMA News and Public Affairs.
YouTube. Retrieved on Oct 4, 2016, from
https://www.youtube.com/watch?v=BaALtvPAUnA
WHY IS DIGITAL PIRACY A CRIME?

(Source: www.quickmeme.com and www.imgflip.com)

 WHAT IS INTELLECTUAL PROPERTY?

refers to creations of
the mind, such as
inventions; literary and
INTELLECTUAL
PROPERTY (IP) artistic works; designs;
and symbols, names
and images used in
commerce
(Source: http://www.wipo.int/about-ip/en/)
INTELLECTUAL PROPERTY IS PROTECTED IN LAW
WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?
 WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?

TYPES OF
IP
INDUSTRI
COPYRIGH TRADEMAR GEOGRAPHIC
PATENT KS AL AL ORIGIN
T
DESIGN
 TYPES OF INTELLECTUAL PROPERTY

TYPES OF DEFINITION
IP
1. Copyright • a legal term used to describe the
rights that creators have over their
literary and artistic works
• books, music, paintings, sculpture
and films, to computer programs,
databases, advertisements, maps
and technical drawings
 COPYRIGHT

Source:
http://www.slide
share.net/DaeBog
an/music-publish
ing-copyright-ad
ministration-in-
the-internet-age
COPYRIGHT
 VIDEO PRESENTATION

The Creative Industry: Artists' Intellectual

Property Rights. (2012). cictcreativecontent's
channel. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=jA6q-jgyhg
c
 REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIOD

LITERARY During the lifetime of the author
WORKS plus 50 years after death
ART 25 years from the date of
creation
PHOTOGRAPHIC 50 years from publication
WORK
AUDIO- VISUAL 50 years from publication
WORK
 REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIOD

SOUND 50 years from year recording
RECORDING took place
BROADCAST 20 years from date of broadcast
RECORDING
TRADEMARK Valid for 10 years and may be
renewed for a periods of 10
years
INVENTION Valid for 20 years from filing
PATENT date application
 CARTOON ANALYSIS

(Source: http://www.esa.int/About_Us/Law_at_ESA/Intellectual_Property_Rights/What_is_intellectual_property)
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
2. Patent • an exclusive right granted for an
invention
• provides the patent owner with the
right to decide how - or whether - the
invention can be used by others
DESIGN
PATENT
APPLICATIONS
THE FAMOUS GRAVITY-DEFYING LEAN OF
MICHAEL JACKSON
PATENT
THE SHOES THAT MADE MICHAEL JACKSON’S
ANTI-GRAVITY LEAN POSSIBLE
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
3. • a sign capable of distinguishing the
Trademarks goods or services of one enterprise
from those of other enterprises.
TRADEMARKS
TRADEMARK INFRINGEMENT?
 TRADEMARK INFRINGEMENT?
Mars sues Hershey for trademark infringement
over MALTESER brand
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
4. Industrial • constitutes the ornamental or
Design aesthetic aspect of an article
• may consist of three-dimensional
features, such as the shape or
surface of an article, or of two-
dimensional features, such as
patterns, lines or color
INDUSTRIAL DESIGN
INDUSTRIAL DESIGN
INDUSTRIAL DESIGN
DESIGN INFRINGEMENT?
PATENT OR INDUSTRIAL DESIGN
INFRINGEMENT?
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
5. • signs used on goods that have a
Geographic specific geographical origin and
al possess qualities, a reputation or
Indications characteristics that are essentially
and
Appellation
attributable to that place of origin
s of Origin • most commonly includes the name
of the place of origin of the goods.
GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN
GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN
 VIDEO PRESENTATION: FAIR USE

Copyright and Fair Use Animation

.(2014). Common Sense Education. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=suMza6Q8J08
 FAIR USE
Fair use means you can use
copyrighted material without a
license only for certain purposes.
These include:
Commentary
Criticism
Reporting
Research
Teaching
 FAIR USE
Guidelines for Fair Use
A majority of the content you
create must be your own.
Give credit to the copyright
holder.
Don't make money off of the
copyrighted work.
VIDEO PRESENTATION: CREATIVE COMMONS

Creative Commons & Copyright Info

.(2012).Lifestyle & Living. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=8YkbeycRa2A
CREATIVE COMMONS
is an American non-profit organization
devoted to expanding the range of
creative works available for others to
build upon legally and to share. The
organization has released several
copyright-licenses known as Creative
Commons licenses free of charge to the
public.
Website
https://creativecommons.org/about/
CREATIVE COMMONS
Attribution: You must credit the
creator.
 Non-Commercial: You can't make a
profit.
 No Derivative Works: You can't
change the content.
 Share Alike: You can change the
content, but you have to let other
people use your new work with the
same license as the original.
 CREATIVE COMMONS
HTTP://WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR-USE?PLAYLIST=B
LOG_BASICS
 VIDEO PRESENTATION

PINOY INVENTORS
.(2015). ABS-CBN NEWS. YouTube.
Retrieved on Oct 4, 2016, from
https://www.youtube.com/watch?v=yQSPEZSEWnk
CLASS ACTIVITY
 CLASS ACTIVITY PART 1
Watch the talk show “Legal HD”

Legal HD Episode 64 - Intellectual

Property Code. (2014). 9 News & Current
Affairs. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=IwEe
TscHdng
 CLASS ACTIVITY PART 1
Answer and discuss the following guide
questions:
1. How can the intellectual property
protect the rights of inventors,
scientists, and artists?
2. What acts are considered as a violations
of the Intellectual Property Code?
3. What agencies are in-charge of
implementing the Intellectual Property
 CLASS ACTIVITY PART 2:

Read “The Intellectual Property Law of

the Philippines”,
Textbook pp.72- 75
 CLASS ACTIVITY PART 2:
Answer and discuss the following guide
questions:
1. What are examples of copyright
protected works under the Philippine
law?
2. What is the difference between original
works and derivative works?
3. What are examples of works not
protected by copyright?
 CLASS ACTIVITY PART 2:
Answer and discuss the following guide
questions:
4. Why is it important to protect
intellectual property?
5. As a student, how can you promote
ethical use of media and information?
REFERENCES

Media and Information Literacy Curriculum

Guide by DepEd
Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
http://www.wipo.int/about-ip/en/
http://www.slideshare.net/DaeBogan/music-pub
lishing-copyright-administration-in-the-inte
rnet-age
REFERENCES

 https://www.legalzoom.com/articles/posting-cover
-songs-on-youtube-what-you-need-to-know
 http://www.ipophil.gov.ph/images/Patents/IRRs/Rep
ublicAct8293.pdf
 https://www.thoughtstopaper.com/knowledge/desig
n-patents.php
 http://fairuse.stanford.edu/overview/fair-use/what-is
-fair-use/
 https://creativecommons.org/about/