Who are we?

Group No . 6
 r y
n e
t i o .
e c L t d
n f t .
C o P v

R e -la u n ch in g
S u n S ip
Lim o p a n i
Acknowledgement

 I take immense pleasure in

thanking
Prof. Agha Mehmood Ali Khan,
our respected and beloved
teacher of Marketing to give us
the opportunity to carry out this
project work.
Roadmap
 Company & Product Profile
 Target Market, Segmentation
 Consumer Behavior
 New product Planning and
Development
 Product Life Cycle
 SWOT Analysis
 BCG Matrix
 Focus on Marketing P’s
 v t .
y P
e r
i o n
c t
n f e
o
C .
L t d
 Intro  Mission


Statement

 Vision
An Overview

Sunsip Limopani

Segmentation

Target Market

Consumer Behavior
New Product
Planning &
Development

sugar
free
Product Life
Cycle
o Seasonal Impacts
 Strengths of W e a kn e sse s o f
Limopani Lim o p a n i



Analysis


O p p o rtu n ity o f T h re a ts o f
Lim o p a n i

Lim o p a n i

Strengths
 Financial resources
 Quality product
 Extra thirst quencher
 Innovations

 Likeness of consumer
involved

Weaknesses
 Accomplishment of
repositioning task
 Less market share
 Less chances of
growth
 Lack of consumer
awareness

Opportunities
 Sufficient
potential for
a competitor
 New Variants
 Low Prices
 Experience
Threats
 New Variants
 Tough Competition
 Weak positioning
 Inflation & Economic
Situations
 Refreshingthe
consumer’s mind

Competitors
 Tang

 Energile

 Kwikool

 Fruitily
Competitive Edge
Demand of the
Product

Well-Advertised


Very Rightly Positioned
Reasons of Failure

 Availability

 No Variants


 Brand Perception
Market Share
New Positioning
 New Packaging
 Traditional Color
 Kabhie bhi Kahein bhi
 Nutritious Drink
 Createperception as a
Premium Brand
 Classification

 Quality

 Features

 Color

 Packaging

 Innovation


 Strategy
Prices
Existing Market Prices
 Fruitily 500g 160
 Fruitily 450g 115
 Fruitily 225g 60
 Tang 4l 115
 Tang 6l 150
 Tang 23l 720
 Limo 225g 60
 Energile 225g 75
lacement

 Channels

 Coverage

 Transportation


TV Ads
Campaigns
Through
Retailers
Cross Promotion

TV Ad

 Video
Aims to Achieve
 Respond to Competition
 Win back Customer
Loyalty
 Re-Designed Packaging
for a fresh look
A Friendly easy brand
Thank
you !
Any


Questions?