Brainstorming

• Taps creativity of group members to

generate ideas
• Can be used for following:
1. Listing Problems
2. Identifying the possible causes
3. Identifying the alternate solutions
• Requires a structured approach
• Not a substitute for data
 Four Operating Rules for
Brainstorming
• Contribute in turn
• One idea per turn
• One may pass
• Do not explain ideas
 Four Conceptual Rules for BS
• No criticism or evaluation
• Be unconventional
• Quantity begets quality
• Hitch hiking is welcomed