TYPES OF MEDIA

Materials to use for our daily lives

Print, Broadcast and New Media
 Print (Books, Newsletters,
Magazines, Journals and other
 Print (Books, Newsletters,
Magazines, Journals and other
Periodical Description
Magazines Publications issued periodically and
contain essays, stories, poems, etc. by
many writers and often with photographs
and drawings, usually specializing in a
particular subject.
Newsletters Publications issued regularly to provide
information of interest to the members of
an organization or any institution or
company. Leaflets and newspapers are
examples of newsletters.
Journals Publications that contain scholarly articles
and/or current information on research
and development in a particular
topic/subject.
 Journals are scholarly journals
when the ff. indicators are present
Values and Uses • Reports of original research
• In – depth analysis topics
What purposes does the information • Refereed or scholarly or peer-
on the journal serve? reviewed
• Intended for academic audience
Authors • Academician
• Researchers
What groups of people create the • Professors
information? • Scholars
Language • Specialized language of discipline
• More complex writing style
How is the information communicated • Title words like journal, quarterly,
to its audience? review
Graphics • Charts, formulas, graphs
• Serious appearance
What are the visual presentations • Few advertisements
used?
 How printing started?
 China is the Asian country where printing started by
end of 2nd century A.D.
 80,000 Symbols was required in Chinese writing
while European writing was based on alphabet which
has a limited abstract symbols.
The major role of printing was the reproduction of
books to spread literary works and general
information.
Back then, 3Rs (Reading, writing and Arithmetic)
was implemented for children whom their parents
afford tutors at home.
Newsboys young boys running in the streets with
bundles of newspapers.
More about Print texts!
Newspapers was created to send news to all parts of
the country.
EXTRA is a printing of a single sheet of broadsheet
paper where important news was indicated.
Broadsheet and Magazines uses English as the
medium language while tabloids uses the local
languages.
1950’s the rise of the Filipino comic stories such as
the Darna, Dyesebel,Pedro Penduko, Machete while
batman and superman in English comics.
Broadcast (Radio, Television
and Film
 The Start of everything!
Broadcasting is the transmission of radio and
television programs that are intended for general
public reception.
1920 – sound broadcasting started
1930 – Television broadcasting
1950 – Cable Television
1960 - Satellite broadcasting
- First known radio program was broadcast by
Reginald Aubrey Fessenden at Brant Rock,
Massachusettes in U.S. on Christmas eve 1906.
 Broadcast in the Philippines
 Radio is the source of news and other information.
Transistor Radio a portable gadget farmers use to
entertain themselves while working in the field.
Television became feasible in 1930
The early 1950’s, T.V. was in black and white then
by 1970’s was already colored.
Television comes in all sizes from palm to flat big
wall television.
Film, movie or motion refer to big screen effective
in conveying drama, comedy, action, science fiction,
which consist of projection of luminous moving
images onto a screen.
 Broadcast in the Philippines
Early movies were silent and were black and white
but continuous development in film making added
sounds and colors.
 New Media (Internet)
The Third Wave by Alvin Toffler
Divided the civilization in 3 main parts:
First Wave
The agricultural revolution which took
thousands of years in the lives of people in the
different parts of the world
 New Media (Internet)
The Third Wave by Alvin Toffler
Divided the civilization in 3 main parts:
Second Wave
The Industrial period which pave the way to
the industrialization in Europe America, Middle
East and Asia, the development of machines made
production easy and fast; this took about 300
years.
 New Media (Internet)
The Third Wave by Alvin Toffler
Divided the civilization in 3 main parts:
Third Wave
has developed in just a few decades but a lot
of changes have been happening in the different
areas of life, information and media have made the
world appear to be smaller and accessible to
people in all walks of life.
 Media 1st focus!
Computers – evolve as early as 1872, Lord
Kelvin developed a special purpose asa tide
predictor.
1st kind of Computers
Analog computer which operates on data
represented by variable physical quantities such
as voltages and measures continuously.
 Media 1st focus!
Computers – evolve as early as 1872, Lord
Kelvin developed a special purpose asa tide
predictor.
2nd kind of Computers
Digital computer which works with numbers,
words, and symbols expressed as digits, which it
manipulates and counts discreetly.
 Crave more about Computers!
1st generation computer was completed in 1940s
is called ENIAC (Electronic Numerical
Integrator and Calculator)
Computers were also used for many machine
simulation models
Play the role of artificial intelligence and the
development of robotics, machines which can
automatically function without human assistance,
like the vacuum cleaner which can move around
the house.
 Crave more about Computers!
In 1980’s the development of microcomputers
became more handy and portable
Internet was also developed and people around
the world have access through the WORLD
WIDE WEB.
SNS were now developed such as the fb, twitter
and other related social media sites.
New media was used in different transactions
such as banking, government applications,
entertainment and in education system.
 Comparison and Contrast o
Print, Broadcast and New Media
PAST PRESENT
People seldom sent or write letters With the rise of Skype and Facebook
through post office. The hassle of gave a comfortable to send
buying postage stamp and waiting messages instantly and can
for the mail to arrive for a day or two communicate easily.
has made letter writing less popular
The running of newsboys early in the News can find it everywhere, no
morning to sell newspaper along the need to buy newspapers to be
streets updated because everyone can now
access through TV and internet to
surf some latest and updated news
or information.
Students usually bring textbooks and Students now used bags or smaller
use stroller bags to bring the relevant one and used some electronic books
needs for school used. or e- textbooks.