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INTRODUCTION TO
MULTIMEDIA
What is Multimedia?
• Derived from the word “Multi” and “Media”
– Multi
• Many, Multiple,
– Media
• Distribution tool & information presentation – text,
graphic, voice, images, music and etc.
Definition of Multimedia
• Multimedia is a combination of text, graphic,
sound, animation, and video that is delivered
interactively tothe user by electronic or digitally
manipulated means.
GRAPHIC
TEXT
VIDEO
AUDIO
ANIMATION
5 Elements of Multimedia
GRAPHIC
TEXT
TEXT
VIDEO
AUDIO
ANIM ATION
TEXT
VIDEO
AUDIO
ANIM ATION
Example
5 Elements of Multimedia
GRAPHIC
TEXT
GRAPHIC
VIDEO
AUDIO
ANIM ATION
GRAPHIC
VIDEO
AUDIO
ANIM ATION
GRAPHIC
VIDEO
AUDIO
ANIM ATION
Example
5 Elements of Multimedia
GRAPHIC
TEXT
AUDIO
VIDEO
AUDIO
ANIM ATION
AUDIO
VIDEO
AUDIO
ANIM ATION
Example
5 Elements of Multimedia
GRAPHIC
TEXT
ANIMATION
VIDEO
AUDIO
ANIM ATION
ANIMATION
VIDEO
AUDIO
ANIM ATION
Example
5 Elements of Multimedia
GRAPHIC
TEXT
VIDEO
VIDEO
AUDIO
ANIM ATION
Hyper Media
Acombination of hypertext, graphics, audio, video,
(linked elements) and interactivity culminating in a
complete, non-linear computer-based experience.
Example
• Interactive Multimedia
Example
• Hyper Text and Hyper Media
Main Page
1. Video link
2. Image link
3. Audio Link
Linear VS Non-Linear
LINEAR
• A Multimedia Project is identified as Linear when:
– It is not interactive
– User have no control over the content that is being
showed to them.
• Example:
– Amovie
– A non-interactive lecture / demo show
Linear VS Non-Linear
NON- LINEAR
• Education
– Use and Applications
• Courseware / Simulations
• E-Learning / Distance Learning
• Information Searching
Importance of Multimedia
• Entertainment
– Use and Applications
• Games (Leisure / Educational)
• Movies
• Video on Demand
– Online
Importance of Multimedia
• Home
– Use and Applications
• IPTV
• Satellite TV
• Games
Importance of Multimedia
• Public Places
– Use and Applications
• Information Kiosk
• Smart Cards, Security
Multimedia Products
1. Briefing Products
2. Reference Products
3. Database Products
4. Education and Training Products
5. Kiosk
6. Entertainment and Games
Multimedia Products
Briefing Products
• Small, straightforward, linear products used to present
information quickly and concisely.
• Characteristic of briefingproduct:
Short Development Cycle
Limited Number of Presentations
Usage of textto present information withlimited use of
graphic, audio and video.
Have few navigational controls. (mouse click and button
press to move from one page to another)
Content and the format are suitable for the audience and
fulfill the purpose of the presentation.
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Multimedia Products
Briefing Products
• Good briefing presentation depends on:
The understanding of the presented subject.
Seamless integration of content.
Consistent layout
• Example:
Corporate Presentation
Sales Presentation
Educational Lectures
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Multimedia Products
Reference Products
• Often used for answering specific questions or for general browsing of
information. (stored on CD/ DVD ROM)
• Characteristic of referenceproduct:
Used by wide range of user (small – adult)
Have navigational menu, book marking, searching, printingutility
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Multimedia Products
Reference Products
• Good usability and success dependson:
The developers understanding the body of information and
how the end user will wantto access it.
Help function should always available to explain how to
access and use the information
• Examples are electronic forms of:
Encyclopedia
Dictionaries
Cookbooks, Historical, Informative
Scientific surveys.
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Multimedia Products
Reference Products
• Example:
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Multimedia Products
Database Products
• Similar to reference product in a sense that large amount of information
are made available to the end user.
• Focus on storing and accessing the actual data (multimedia data such
as text, graphic, audio, animation andvideo)
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Multimedia Products
Database Products
• Examples are:
Google Search
Google Earth
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Multimedia Products
Education and Training Products
• Similar to textbook or training manuals but have added media such as
audio, animationandvideo.
• Make up a significant share of the multimedia market ranging from pre-
kindergarten to postgraduate offerings from technical to corporate
training products.
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Multimedia Products
Education and Training Products
• Example
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Multimedia Products
Kiosk Products
• A product which is usually stationed at public places and allow the user
to find information interactively and also other types of transaction.
• Characteristics of KioskProducts:-
Limited target users and usage.
User friendly and easily used by user.
Fast response.
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Multimedia Products
Kiosk Products
• Categories of Kiosk
Point Of Information
Provide certain information (example map, timetableetc)
Point Of Sales System
Allow users to purchase or makeorders
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Multimedia Products
Entertainment & Games
• Most popular
• Shipped in the form of Interactive CD / DVD ROM.
• Characteristics of E &GProducts:-
Immersive.
Requires constant feedback and interaction withthe user.
Challenging and sometimes intriguing foruser
Enabled online play for more than one user experience.
Delivering Multimedia