When a service is being delivered, the person

delivering it is not unique from the service itself.

When dining at a restaurant, if a rude waiter is
encountered, the entire experience will be
labeled as bad service. This is why many
businesses invest in defining the right kind of
person to fill their service role and then making
efforts to find or train people to fit this
definition.
 The systems and processes of the organization affect the execution
of the service.
 So, you have to make sure that you have a well-tailored process in
place to minimize costs.
 It could be your entire sales funnel, a pay system, distribution
system and other systematic procedures and steps to ensure a
working business that is running effectively.
 The location of the service delivery also takes on significance. The
level of comfort and attractiveness of a service location may make
a lot of difference to the user experience. Airlines highlight their
seating, food, drink and employee competence to communicate
about the quality of service. Even a barber shop presents
comfortable chairs, clean towels, and large mirrors as a physical
evidences of quality.
 There are 2 types of products people sell in this world.
 1: Goods (Tangible in nature)
 2: Services (Intangible in nature)
 The 4P’s of Marketing were used for Goods Product. Since
Services are different from Goods hence to differentiate this
additional 3 P’s were added in Marketing and its called Services
Marketing with 7 P’s.
 These additional 3P are required because of the special
characteristics of the Service Industry. The product of a service
industry is not tangible.The product of a service industry is not
tangible. The Service cannot be manufactured and inventoried but
are often produced & delivered simultaneously.