Advertising Media

PPT 2.02.01
 Types of Media
 Newspapers

 Magazines

 Internet web pages

PPT 2.02.01 2
 Types of Media
 Billboards

 Telephone Directories

PPT 2.02.01 3
 Types of Media
 Radio

 Television

PPT 2.02.01 4
 Types of Media
 Direct Mail

 Hand bills

 Display windows

PPT 2.02.01 5
 Newspapers
Advantages Disadvantages
 Can keep and refer  Print only and no
to later sound
 Newspaper
subscribers is less

PPT 2.02.01 6
 Magazines
Advantages Disadvantages
 Can keep and refer  Print only and no
to later sound
 Covers wider
subscriber
population than
newspapers

PPT 2.02.01 7
 Internet Web Pages
Advantages Disadvantages
 Reaches a broad  Many people do
audience not have
computers

PPT 2.02.01 8
 Billboards
Advantages Disadvantages
 Work 24 hours a  Customers have to
day and 7 days a go where the
week billboards are

PPT 2.02.01 9
 Telephone Directories
Advantages Disadvantages
 Help reach new  Not very helpful to
people in area long-time residents

PPT 2.02.01 10
 Radio
Advantages Disadvantages
 Sound and can be  Cannot refer back
heard at home or to information such
in vehicles as telephone
number or location

PPT 2.02.01 11
 Television
Advantages Disadvantages
 Large audience  Expensive
 Can be seen in  Must record to
motion and heard refer back to
information such
as telephone
number or location

PPT 2.02.01 12
 Direct Mail
Advantages Disadvantages
 Rather inexpensive  Considered “Junk
for the number of Mail” and often
potential discarded
customers
 Can refer back to it
later

PPT 2.02.01 13
 Hand Bills (Flyers)
Advantages Disadvantages
 Directed to a  Requires labor to
specific target distribute
group  May cause bad
 Can refer back to it public relations if
later left as trash

PPT 2.02.01 14
 Display Windows
Advantages Disadvantages
 Remains for long  Customers have to
period of time go to where the
 Low cost window is
 Require labor
 Take up space in
building

PPT 2.02.01 15