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Supply Chain
Performance:
Achieving Strategic
Fit and Scope
New Marketing
Product and Operations Distribution Service
Development Sales
High
Low
Cost
High Low
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall. 2-18
Responsiveness Spectrum
(Figure 2.4)
Responsiveness
spectrum
Efficient
supply chain
Competitive
Strategy
Product Intercompany
Development Interfunctional Intracompany
Strategy Intrafunctional
at Distributor
Supply Chain
Intracompany
Strategy Intracompany
Intraoperation
Interfunctional
at Distributor
Marketing at Distributor
Strategy