A transformational impact on the farming community

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Addressing the challenges facing Indian
Agriculture is crucial for achieving inclusive growth

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Addressing the consumer pain through the first
highly personalized professional information
service RML: A revolutionary
personalized decision-
Everyday…… making tool.
• Local language
•Crop Prices from nearby • Local content
and far off markets • Fitting in their
workflow
• All operators and
•Local and international handsets
Agriculture News that • Over the Counter
impact crop or input • As per their individual
preferences!
prices

•Advisory Tips that help

improve productivity

•Taluka Level Weather

forecasts that help
improve productivity

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User Experience made super-easy

1. Scratch Card

2. Call Us

3. Service Starts

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Impact on the farmers lives…

Ravindra Shinde harvested

“ I used to sell Bananas
for R. 4 a kilo. Based on
RML messages, I
negotiated the rate to
Rs. 7 per kilo with the
same buyer”. 75%
higher price.
soybean and was about to sell.
The price was Rs. 1620/-
(~$32). He gathered from RML
about a fall in soybean
production in the US and
Argentina. He held back the sale
and sold later at 2430/- (~$50)
per quintal.

“I received the name and “I got message on relative

phone number of the local
officer to get the seed
subsidy. I was able to act on
the information
immediately.”
humidity going up to 70%.
As a precaution, I put a
spray of Rs. 500 (~$10). My
friend did not know this. He
lost nearly Rs. 4 lakh of his
crop that day.”

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Impact on the farmers lives…continued…

SavedRs.
Saved Rs.12000
12000on
on
SavedRs.
Saved Rs.20,000
20,000 chemicalsandand
onnot
notre-sowing
re-sowing chemicals
on increasedyield
increased yieldby
by
andincreased
and increased 1.5-2qtlper
peracre
acre
yieldby
by15-20%
15-20% 1.5-2qtl
yield

Applicationof
Application of
micronutrients
micronutrients
Increasedyield
yield22 increasedyield
increased yieldby
by2-
2-
Increased
quintalper
quintal peracre
acre 33quintal
quintalper
peracre
acre
andsaved
and savedRs.Rs.
20,000by
20,000 byusing
using
lessseeds
less seeds

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Recognized as pioneer by the experts……

Conferred by the United Nations

Mbillionth Award South Asia,
FT & Justmeans Social 2010 for pioneering a mobile
Innovation Award,2010 based information service for
for "Best Base of the farming communities in villages
Pyramid Strategy" across India
Highly Commended, The Coffey Development Programme, the International
International Award, supported Chamber of Commerce and the International
by the Department for Business Leaders Forum
International Development, 2010   

London
Mention in Business
Included in the
Nandan Nilekani's School case Included in The
Accenture Report – Mention in Prof. ICRIER study
book 'Imagining study City UK Financial
'Masters of rural C.K. Prahalad's
India' inclusion
markets: The path-breaking
brochure.
Hallmarks of High book
Performance' "Fortune at the
Bottom
of the Pyramid"

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Creating a multiplier effect…and continuously
improving….
Sharing lessons with the world
• Government and rural development
officers in Kabul, Afghanistan

• Development and donor community

at the IFC, Washington, DC

• Advisor to the Government of

Tanzania

• Workshop for key World Bank

Officials at World Bank, New Delhi

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RML’s growth in India….

• Over the years, RML has

positively impacted hundreds of
thousands of farmers.

• It is estimated that the RML

service has been used by over
a million farmers, through
sharing, with several hundred
thousand using a paid service.

• RML operates in 13 states in

India and covers over 440
crops and varieties with more
than 1400 markets and 2800
weather locations across these
states.

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In Summary

• RML has built a revolutionary service

that directly and positively impacts the Inclusive and
farming community Sustainable
growth in the
country.

An example for
other countries
• It can be a valuable partner to to emulate.
organizations engaged in agriculture.

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