NEW MOBILE BRAND IN INDIA IS A CHALLENGE

IF YOU DON’T STAND FOR ANYTHING

WORTH IT?
Behavioral psychologists > only 30% of human decisions and behaviors are actually driven by
rational considerations. Which means 70% of consumer loyalty and spending decisions =
emotional factors.
Emotional experiences = connected, passionate, engaged customers.
 CHART A NEW PATH

DECIDE ON STEPPING UP/WRONG/RIGHT/OPPORTUNITY/DISTASTER

BE READY TO BE
LOSE
RISE
SHINE
A STAR
FEAR
 CHART A NEW PATH

BRANDS RESONATE WHEN THEY STAND WITH THOSE WHO ARE ADDRESSING
A CULTURAL TENSION

THE YOUTH OF INDIA IS WITNESSING AN UNPRECENDENTED MAGNAMITY OF

NEWS THAT’S NEGATIVE.

WHILE THEY GREW UP WITH STORIES OF POSITIVITY FROM PARENTS AND

RELATIVES, THIS MAGNAMITY OF NEGATIVITY SEEMS UNBELIEVABLE

THEY BELIEVE IN THE WORLD THEY HAVE HEARD OF AND IN THEIR OWN SMALL WAY TRY MAKE A DIFFERENCE. THEY
DO THIS NOT FOR LIMELIGHT, BUT OUT OF THE WORLD OF POSITIVITY THEY YEARN TO DWELL IN

THESE ARE THE PEOPLE WHO ARE STARS NOT FOR THEMSELVES, BUT FOR
THOSE WHOM THEY DO GOOD FOR
 MANIFESTO
• Mobiistar celebrates magical intersection points where our customers do good without a motive but are
understated. These are people who do not make a big deal or thump their chest to constantly reiterate that they
care or are doing much. They just do things and don't even let others know.
• As a friend, we do it with them without a motive. We empower them with things they need to do this. This is our
celebration and a reason for being here
• We share their voice and inspire others to tread this path of doing good without a selfish motive
• We let them shine as a star and let the world know that this is a real celebration of human spirit, because this is
how we progress as a community and this is how we prosper

Shafiq U Rehman Khan Supraja Dharini Subhendu Sharma

From working single-mindedly for the cause of rescuing girls who
fall victim to ‘bride trafficking’ to leading a 300-kilometer ‘March
Against Female Foeticide and Gender Inequality’ and starting an
organization “Empower People”, Khan is a ray of hope that the
country’s future is in safe hands.
She has been working extensively to change the
attitude of people towards turtles. Since 2002, she
has released more than 44,654 hatchlings in the
sea. Dharini’s efforts have brought people together
from all sections of the community. From a student
preparing for IAS exams to a fisherman, everyone
has come together to protect the specie.
This young man has already created 33 forests
across India and is currently working on many more
such makeovers. He believes in making forests and
not lawns. Holder of many fellowships and awards
globally, Sharma has been able to create a stir in
the way people approach environment
conservation
Do More
Be More
 Brand identity
Long term
respect for real
2 Stars life stars and
unsung heroes

Happiness in A sense of Self Technology to

Satisfaction empower people
doing Simple
acts of who love to act
goodness good

People who do
good without a
No Limelight
need for
winners acknowledgem
ent
CASE IN POINT