Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Budgeting
Recap: Market Research
Growth Opportunities Weaknesses & Threats
•Branded & Branded •Sporadic/ Inconsistent Advertising
•Can score on “Brand/Company’s patterns
reputation ” in the market •Unavailability/distribution issues
49% 77%
shan National Mehran Habib Laziza Chef's Pride shan National Mehran Habib Laziza Chef's Pride Unbranded
Market Share
100%
90%
2016
80%
70%
60%
30%
26.66
20%
10%
0%
Sales Revenue Amount in Billions Branded (1/3) Unbranded (2/3)
Market Share
2016
Plain Spices Recipe Mix
Shan 1.15 4.1
National 1.44 4.9
Mehran 0.28 0.04
Habib 0.14 0.02
Laziza 0.14 0.02
Chef’s Pride 0.14 0.02
Unbranded 26.66 -
Total PKR 30 Bn PKR 10 Bn
Budget