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The campaign is to highlight this small and secretive subset of undercover policing that
undermines and threatens the very idea of democracy. There is an age old understanding
that our government and public institutions are there to protect and preserve the rights and
safety of the public. In the case of these secretive undercover units, their work went well
beyond the boundaries of acceptable police tactics and is now the subject of an ongoing
public inquiry, which was instigated by Theresa May during her time as Home Secretary
when the scale and scope of the breaches of protocols started to become clear.
#spycops
The aims and objectives of this campaign are easily overlooked. At a first glance it could be
seen that Lush are criticizing the British forces, and are ungrateful for the effort and bravery
they display on a daily basis. This however couldn’t be further from the truth. This campaign
aims to keep this specific scandal current, to ensure that one opportunity for full honesty
and disclosure is not lost are squandered. They believe that all citizens should be concerned
when human rights are abandoned by those in power. Several women were deceived into
long-term relationships with police spies and the police themselves have admitted that that
these actions were "a violation of the women’s human rights, an abuse of police power and
caused significant trauma”. Without full disclosure there is no way of knowing the full extent
of what happened during the dark years of this renegade secret policing operation - and that
full disclosure might not happen unless the public demand it. And so ultimately, this is why
Lush launched this campaign.
What platforms have they
advertised on?
#spycops
Advertising Platforms
Article on Website
Viral video
The viral video is particularly shocking, as actors display what was a reality for some women
deceived by these police spies. The drama of this production and the harsh reality it brings
to light really makes you question the whole topic and definitely hooks the audience in.
The petition postcards in Lush stores have also shown how Lush are trying to hook the
audience in. They get the general public to become actively involved in the campaign and so
they feel as if they are really contributing- hooking them in further.