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The Value Chain:- Michel Porter of Harvard has proposed the Value
chain as a tool for identifying ways to create more customer value.
According to this model, every firm is a synthesis of activities
performed to design, produce, market, deliver, and support its
product. The value chain identifies nine strategically relevant
activities – five primary and four support activities – that create value
and cost in a specific business.
Fig:- The Generic Value Chain
Firm Infrastructure
Margin
Activities
Technology Development
Procurement
Margin
Inbound Outbound Marketing
Operations Service
Logistics Logistics And Sales
Primary Activities
The firm’s task is to examine its costs and performance in each
value-creating activity and to look for ways to improve it. Managers
should estimate their competitors’ costs and performances as
benchmarks against which to compare their own costs and
performance.
The firm’s success not only depends on how well each
department performs its work, but also on how well the company
coordinates departmental activities to conduct core business
processes. These include:-
Ex:- Kodak.
Collabora
Competen
Network
Customer
-tive
Focus
Core
-cies
Value
Cognitive Competency Resource
Exploration Space Space Space