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Faveo ®
Dr Joanne Morgan
Chief Executive
© Faveo Limited 2008 joanne.morgan@faveo.co.uk
Case Study: Intellectual Property in
Business & the Role of Government
Support
Faveo ®
Dr Joanne Morgan
Chief Executive
© Faveo Limited 2008 joanne.morgan@faveo.co.uk
Presentation Overview
History of Faveo®
Same lift
as a
normal bra
AGE: 54
Size: 38F
How does it work?
Same lift
as a
normal bra
AGE: 54
Size: 38F
Press & PR for Faveo®
We continue to learn & experience new things & have a team of multi
skilled individuals to help us along the way
KEY QUESTIONS FOR YOUR
CONSIDERATION
compile literature in order to educate others (will they have the right
skills to find the right experts to prepare the document?)
advise others about the value of IPR & how to exploit those rights
put funding or grants in place in order to support the use of IPR
Question 2: if they aren’t experienced, how will know whether they are
putting in place the right processes & putting forward the most
appropriate information?
Helpful Grants
Should not be regionalised like in the UK where you reside influences
what you have access to: anyone that can innovate should be
encouraged
Grants should be overseen by public sector workers that have
experience or independent/experienced private sector organisations
Governmental organisations need to employ people with experience in
order to put new structures in place, all to often grant schemes are a
practical waste of time & cost more money to implement than actually
help where it is needed
Grants should be carefully overseen but not to the extent that they
stifle innovation because of red tape
Grants should not have silly rules attached to them- in the UK if you
begin to export too much or a big company buys your business out
within 3 years you need to pay some grants back! Silly.
Governmental organisations need to feed back to the funding bodies
to help implement good schemes by having case studies & practical
experience
Conclusions
The path from Eureka! to market is easy to map for those with
experience, regardless of the market sector i.e. there is a process &
way to go about turning an idea into a product on the market so
giving advice is possible, if you have experience
Real inventions need a lot of money (this is true of the vast majority of
inventions & possibly the reason why so few patents are ever taken to
market)
Public sector organisations that support small businesses need to
employ expert advice before putting across support for businesses to
ensure what they offer is relevant, helpful and supportive. The legal,
marketing & business aspect of inventing a product and bringing it to
market need to be included – simply getting a patent agent in to do a
talk or to give 1 hrs free advice to companies is not enough
Investing in a knowledge economy will be worth the investment
There are a lot of schemes operating very well, so learning from these
will save a lot of effort
Thank you for your attention
www.faveo.co.uk
joanne.morgan@faveo.co.uk