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of Strategy
What is Strategy?
Strategy
From the Greek strategos:
"ago" – meaning
leading/guiding/moving
Strategy
The science and art of military
command exercised to meet the
enemy in combat under
advantageous conditions.
PUB
PRV
NFP
Corporate Level Strategy
Strategic management is the pattern of major
objectives, purposes or goals and essential
policies or plans for achieving those goals,
stated in such a way as to define what
business the company is in or is to be in and
the kind of company it is or is to be.
(Lynch, 2009)
Corporate Level Strategy
Setting objectives
Raising finance
External environment
Internal resources
Concentric model
Prescriptive Perspective
ARE
TO GO
HOW
Emergent Perspective
CHANGE ENV
Competitive Advantage
Sources
|
Value creation
|
Positions
|
Performance outcomes
(Day and Wensley, 1988)
Five Elements of Strategic Decisions
1. Sustainable decisions
5. Vision
(Lynch, 2009)
Strategic Management
Strategic Analysis
Strategy Development
Strategy Implementation
Strategic Analysis
Environment
Resources
Options
Rational selection
Program management
Leadership
The Three Core Areas
Prescriptive Perspective
Leader as planner.
The Three Core Areas
Emergent Perspective
Leader as learner.
Strategic Perspectives
Assignment
Read Chapters 1 – 7 in Lynch text.