Dr.

Noor Firdoos Jahan

 Dr. Noor Firdoos Jahan
MBA, M.Phil, UGC-NET, Ph.D in Management
Professor and Coordinator, Department of Marketing
Interest area: Marketing and Retailing
•Dr. Noor Firdoos Jahan is an academician with 20 years of experience in the capacity of
professor, principal and head of post graduate degree in Business Administration in the
reputed colleges of Bangalore.
•She has authored books on Business Marketing, Retailing Management and Services, Strategic
brand management and Principles of Management- Simplified.
•She has published 19 research papers so far in national and internationally renowned and
refereed journals. She has also presented 37 research papers in both national and
international Conferences.
•Dr. Noor has participated as resource person and has delivered lectures in many conferences
and seminars. She has also conducted several workshops for teachers and students in the area
of Management. She is member of advisory committee of various Institutions and journals.
•She has attended and organized various national and international seminars, workshops
FDPs, MDPs and conferences.
•She is on the expert panel of many Institutions and Universities to examine and evaluate
Doctoral thesis and other courses in management as well.
•Dr. Noor Firdoos Jahan completed Master of Business Administration from Bangalore
University in the area of marketing and has qualified in UGC-NET in Management.
•She was awarded Doctorate (PhD) by Sri Padmavati Mahila Visvavidyalayam, Tirupati, in
Management studies in 2012.
 INTRODUCTION
Goal-Agoal is a desired result that a person plans
and commits to achieve.

Goal setting- Goal setting involves the

development of an action plan designed
to motivate and guide a person or group toward
a goal.
Whysetting goal?
What is the purpose of setting goals?

 Goals give you direction and keep you focused on where you
want to end up.

It gives you long-term vision and short-term motivation .

It focuses your acquisition of knowledge, and helps you to organize

your time and your resources so that you can make the very most of
your life.

It allows to measure your progress because you always have a

fixed endpoint or benchmark to compare with.

 Goals help you achieve your highest

 In Your Notes …
 What are some things you hope to achieve in
the next few weeks or months?

 What are some things you hope to achieve in

the next few years?
 Types of Goals
 Short-Term:
Goals that can be accomplished in the near
future, within a few weeks or months)

 Long-Term:
Goals that are more far-reaching and take longer
to achieve (a year or more)
 Types of Goals
 Fixed:
Goals with an outcome that is based on a specific
date/time

 Flexible:
Goals that have an outcome, but no time limit
 In Your Notes…
 Identify an example of each of these types of
goals:
Short-Term
Long-Term
Fixed
Flexible
 Realistic vs. Unrealistic Goals
 Setting unrealistic goals can lead to feelings of
failure, lowered self-image, and lowered self-
esteem

 What makes goals unrealistic?

Untimely
Requiring unavailable resources
Too generally written
 smartgoal
Q-What is SMARTgoal ?
Ans.-
?
Stepsto set goals
1.Identify 2.Set 3.List
Goals Objectives Obstacles

6.Develop A 4.Identify
5.List Skills
Plan People

7. List
Benefits
INSPIRATIONALSTORY

Strength does not come from winning. Your struggles develop your strengths.
When you go through hardships and decide not to surrender, that is strength.

For me life is continuously being hungry. The meaning of life is not simply to
exist, to survive, but to move ahead, to go up, to achieve, to conquer.

If it bleeds, we can kill it. Arnold Schwarzenegger

INSPIRATIONALSTORY
•He wanted to be the greatest bodybuilder
in the world which meant winning the title of
Mr. Olympia. He became the youngest ever
Mr. Olympia at the age of 23 (he won the
title seven times).

•He wanted financial success. He was a

millionaire by the age of 30 (this was before
Hollywood).

•He wanted to become a successful

 conclusion
Goal setting is not just about identifying
what you want to achieve but also how
you will achieve it (process goals) and
measure that achievement .

Beginners require very short term, easily

achieved goals to boost their self-
confidence whereas the experienced
individual need more challenging yet
realistic goals.
THANKYOU