PRINCIPLES OF SPEECH WRITING

PRINCIPLES OF SPEECH WRITING

THIS REFERS TO THE DIFFERENT STEPS THAT NEED TO BE UNDERTAKEN
BY THE SPEAKER IN ORDER TO DELIVER A WELL-PREPARED SPEECH.

CHOOSING A
TOPIC

ANALYZING
YOUR
AUDIENCE
SOURCING THE
OUTLINING & INFORMATION
ORGANIZING
YOUR SPEECH
 CHOOSING A TOPIC
DOES
DOESTHE
THETOPIC
TOPIC
ARE THERE
INHERENTLY
HAVE A LOT OF
ASPECTS OF THE
PROVIDE ISSUES
UNRESOLVED
ISSUE THAT WILL
QUESTIONS THAT
THAT WOULD
BE USEFUL TO HOW MUCH
HOW INFO.
WANT TO BE
AUTOMATICALLY
YOUR AUDIENCE? KNOWLEDGEABLE
SHOULD BE
ANSWERED?
ENGAGE THE
AUDIENCE ? PROVIDED
AM I OF IN
THE
THE
CHOSEN
SPEECH?
TOPIC?

WILL I BE
MOTIVATED
ENOUGH TO
DEVELOP
IS IT APPEALING FROM A SPEECH
MY PERSPECTIVE?
OUT OF THE CHOSEN
TOPIC?
JUDGE THE TIMELINESS and RELATABILITY OF
THE GIVEN TOPICS
FILIPINOS’ PREPAREDNESS IN NATURAL DISASTERS LIKE
SUPER TYPHOONS AND EARTHQUAKES

WAR ON DRUGS / EJK / HUMAN RIGHTS VIOLATIONS

FEDERALISM / BANGSAMORO BASIC LAW

BUIL BUILD BUILD PROGRAM

FAKE NEWS / SOCIAL MEDIA EMPOWERMENT

PRINCIPLES OF SPEECH WRITING

CHOOSING A
TOPIC

ANALYZING
YOUR
AUDIENCE
OUTLINING & SOURCING THE
ORGANIZING INFORMATION
YOUR SPEECH
 ANALYZING YOUR AUDIENCE
THE MORE INFORMATION YOU ARE ABLE TO GATHER FROM YOUR
TARGET AUDIENCE AND ELEMENTS RELATED TO THEM, THE MORE YOU
GENERAL
WOULD EASILY BE ABLE TO ADAPT TO THEIR NEEDS. PROFILE OF YOUR
AUDIENCE

DEMOGRAPHIC
PERCEPTIONS OF
YOUR AUDIENCE
TYPES PSYCHOGRAPHIC
ENVIRONMENT
OR
SETTING
SITUATIONAL
 ANALYZING YOUR AUDIENCE: DEMOGRAPHIC ANALYSIS

AGE
OCCUPATION GENDER

EDUCATION CULTURE
DA

GROUP
MEMBERSHIP RELIGION
ANALYZING YOUR AUDIENCE: PSYCHOGRAPHIC ANALYSIS

VALUES
INTEREST OPINIONS
& NEEDS

PRE-
EXISTING ATTITUDES
NOTIONS PA
(YOU)

PRE-
EXISTING
NOTIONS BELIEFS
(TOPIC)
 ANALYZING YOUR AUDIENCE: SITUATIONAL ANALYSIS

PHYSICAL
SETTING SIZE

CAPTIVE SA OCCASION

VOLUNTARY
PRINCIPLES OF SPEECH WRITING

CHOOSING A
TOPIC

ANALYZING
YOUR
AUDIENCE
OUTLINING & SOURCING THE
ORGANIZING INFORMATION
YOUR SPEECH
PRINCIPLES OF SPEECH WRITING

CHOOSING A
TOPIC

ANALYZING
YOUR
AUDIENCE
OUTLINING & SOURCING THE
ORGANIZING INFORMATION
YOUR SPEECH
ORGANIZING A SPEECH

PURPOSE

GENERAL PURPOSE: INFORM, ENTERTAIN,

INSPIRE, PERSUADE

SPECIFIC PURPOSE: MAIN IDEA

KEY POINTS TO DISCUSS

 PARTS OF A SPEECH
INTRODUCTION

A PREVIEW/ ATTENTION GETTER

DIRECTS THE AUDIENCE TOWARDS THE

PURPOSE
ASK RHETORICAL HOW LONG ARE WE GOING TO WAIT FOR THE
QUESTION JUSTICE TO BE SERVED FOR THE VICTIMS OF EJK?

CITE A BIBLICAL
BE NOT AFRAID FOR I AM WITH YOU
PASSAGE
To have another language is to possess a
USE A QUOTE
second soul.

SING LINES/
WE DON’T TALK ANYMORE
RECITE A POEM

TELL AN HUMOROUS STORIES APT FOR THE

ANECDOTE OCCASION

USE A STARTLING THE PHILIPPINES IS STILL ONE OF THE

STATEMENT UNHEALTHIEST ASIAN COUNTRIES

USE A
RAGS TO RICHES STORY OF STEVE JOBS
NARRATIVE
WRITING THE BODY OF A SPEECH

CONTAINS THE MAIN POINTS

EXPOUNDS THE MAIN POINTS WITH EXAMPLES,

EVIDENCE, ARGUMENTS, OR ILLUSTRATIONS

RECALL KEY POINTS PREVIEWED IN

INTRODUCTION.
PROVIDE DETAILS TO DISCUSS EACH KEY
POINT.

USE TRANSITIONS.
 WRITING THE CONCLUSION

RECAPS IMPORTANT POINTS

A CLINCHER/LEAVES SOMETHING TO THINK OF

SUMMARIZE KEY POINTS.

PROVIDE INSIGHTS ON THE IMPLICATION OF

YOUR SPEECH.
END WITH A THOUGHT PROVOKING
STATEMENT.
 SPEECH TYPES
PURPOSE DELIVERY

EXPOSITORY MANUSCRIPT

INSPIRATIONAL MEMORIZED

PERSUASIVE IMPROMPTU

SPECIAL OCCASIONS EXTEMPORANEOUS

SPEECH TYPES ACCORDING TO
PURPOSE
TO INFORM, EDUCATE, SHARE
EXPOSITORY KNOWLEDGE

PERSUASIVE TO PERSUADE OR CONVINCE

SPECIAL TO INTRODUCE, HUMOR,

ENTERTAIN, INSPIRE, ACCEPT
OCCASIONS AN AWARD, GIVE A TOAST
SPEECH TYPES ACCORDING TO
DELIVERY
READING FROM A PREPARED
MANUSCRIPT SPEECH
DELIVERED WORD BY WORD
MEMORIZED FROM MEMORY
OFF THE CUFF/SPUR OF THE
IMPROMPTU MOMENT/ WITHOUT PRIOR
PREPARATION

EXTEMPORA- NOT A COMPLETELY WRITTEN

NEOUS SPEECH, MAY USE NOTECARDS
 EXPOSITORY
Speaking to increase audience’s understanding,
sustain interest on a topic, and increase recall

SPEECHES OF DEFINITION
WHAT IS COMMUNICATION?

SPEECHES OF DEMONSTRATION/PROCESS
HOW TO APPLY FOR A SCHOLARSHIP IN UST?

DISCUSS EXTENSIVELY
SPEECHES HUMAN RIGHTS
OF DESCRIPTION

WHY DO WOMEN LIVE

SPEECHES OFLONGER THAN THEIR MEN
EXPLANATION
COUNTERPART?
PARTS OF AN EXPOSITORY SPEECH

INTRODUCTION: ATTENTION GETTER

BODY: BUILD INTEREST

STATE MAIN POINTS

ELABORATE EACH MAIN POINT BY GIVING

EXAMPLES, EVIDENCE, ILLUSTRATIONS

CONCLUSION: SUMMARIZE MAIN POINTS, USE A CLINCHER,

MAKE PREDICTIONS
 PERSUASIVE
A SYMBOLIC PROCESS WHERE COMMUNICATORS CONVINCE
OTHERS TO CHANGE THEIR ATTITUDES/ BEHAVIOR ON AN
ISSUE THROUGH A TRANSMITTED MESSAGE IN AN
ATMOSPHERE OF FREE CHOICE

PROPOSITIONS OF FACT

PROPOSITIONS OF VALUE

PROPOSITIONS OF POLICY
 PERSUASIVE
PROPOSITIONS OF FACT

Judges whether something is TRUE or FALSE.

Frequently verifiable, and often takes a more objective
approach.

FEDERALISM IS THE ANSWER TO PHILIPPINE POVERTY .

CONVERTING TO SOLAR ENERGY CAN

SAVE HOMEOWNERS MONEY.

INTENSE INTERNET EXPOSURE GRAVELY AFFECTS

TEENAGER’ MENTAL HEALTH.
 PERSUASIVE
PROPOSITIONS OF VALUE

Judges whether something is good/bad,

right/wrong, just/unjust, ethical/unethical.

GAY MARRIAGE IS IMMORAL

COMMERCIALS THAT TARGET CHILDREN ARE

UNETHICAL

HOMEWORK DOES HARM THAN GOOD

 PERSUASIVE
PROPOSITIONS OF POLICY

Advocates a specific course of action.

TRAIN LAW
Repeal or SHOULD BEexisting
abolition of ABOLISHED
policies

Recommendation
THE CONSTITUTION for the amendment
OF THE PHILIPPINES REGARDING of
THE
QUALIFICATIONS OF THOSE WHO RUN FOR PRESIDENT AND
existing
SENATORSpolicies
SHOULDthat are no longer
BE CHANGED
satisfactory
COMMERCIALS SHOULD LIMIT ITS AIRTIME DURING
Formulation of new policies to guide
WEEKENDS FOR THE BENEFIT OF THE CHILDREN
decisions not covered by existing
policies
 PERSUASIVE STRATEGIES
NOT ONLY DO YOU KNOW YOUR AUDIENCE’S PERCEPTIONS AND
SENTIMENTS ON YOUR CHOSEN TOPIC, BUT YOU WILL ALSO HAVE
TO CONSIDER SOME PERSUASIVE STRATEGIESTO INCREASE THE
LIKELIHOOD THAT YOUR AUDIENCE ACCEPTS YOUR PROPOSITION.

ETHOS

LOGOS

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