PESTLE Analysis - Germany

• Democratic and stable government

Political • Strong influence on European Union decisions

• Fourth largest economy, Export driven, Strong industrial Base, Famous for
Economic automobile industry
• High standard of Living, Social security, Low unemployment

• Family valued, Aging population, Multi-cultural, Migrants population increasing

Social • Labor unions, Educated people, Structure driven, Punctuality valued, Direct
communication

• Strong Technology and Innovation base, Strong transportation industry, which

Technological includes Shipping, Railways and Aerospace
• Strong R&D focus and government backs the research work

• Own laws, however these are also now influenced by European Union laws
Legal • Strict law adherence, Contracts are valued and enforced

• Society is concerned about environment, nature and sustainable living

Environmental • Government initiates strong climate and energy policies
PESTLE Analysis - France
• Democratic and stable government
Political • Strong influence on European Union decisions
• History of rich and poor devisions and revolutions

• 7th largest economy, Strong industrial and automobile base, GDP growth low
Economic • Famous for wine, food, cheese, fashion and tourism, High standard of Living
• Social security, Higher taxes and High unemployment

• Social disparities, Crime rate high, Majorly catholic, Language and cultural pride
Social • Family valued, Multi-cultural, Migrants population increasing
• Labor unions do cause business disruptions, Large number of graduates

• Strong Technology and Innovation base, Strong transportation industry, which

Technological includes Railways and Aerospace
• Strong R&D focus and government backs the research work

• Contracts in French, Firing of employees very difficult

Legal • Strict law adherence, Contracts are valued and enforced

• Society is concerned about environment, nature and sustainable living

Environmental • Government initiates strong climate and energy policies (80% of energy met from
nuclear sources)
PESTLE Analysis - Japan
• Democratic and stable government
Political • Emperor symbolizes unity

• Third largest economy, GDP growth low, Free markets, Export driven, Strong
Economic industrial Base, Famous for automobile industry
• High standard of Living, Low unemployment

• Religious freedom, Family valued, Aging population, Emphasis on own language

Social • Basic education compulsory, Hospitals non-profit and 30% medical cost self paid
• Educated people, Structure driven, Punctuality valued

• Strong Technology and Innovation base, Strong transportation industry, which

Technological includes Railways and Aerospace
• Heavy automations. Strong R&D focus and government backs the research work

• Modern laws related to trademark, labor and corporate

Legal • Strict law adherence, Contracts are valued and enforced

• Affected by natural and nuclear disasters.

Environmental • Policies a balance between economy development and environment protection
PESTLE Analysis - UK
• Democratic and stable government
Political • Own decisions prefernece compared to decisions enforced by europen union

• 6th largest economy, Export driven, Diverse Economy, Strong industrial Base,
Economic Known for few automotive OEM‘s such as JLR, Aston-Martin & Bentley.
• High standard of Living, GDP growth slow, Low unemployment

• Large and Aging population, Multi-cultural, Migrants increasing, Social unrest

Social • Educated people, Densely populated, Social security and benefits
• English language spoken and enforced

• Strong Technology and Innovation base, Strong transportation industry, which

Technological includes Shipping, Railways and Aerospace
• R&D focus and government backs the research work, levels lower than US

• Own laws preference over European union laws.

Legal • Minimum wage law and Maternity/Paternity benefits law defined
• Strict law adherence, Contracts are valued and enforced

• Society is concerned about environment, nature and sustainable living

Environmental • Government initiates strong climate and energy policies
PESTLE Analysis - Sweden
• Democratic and stable government
Political • Own democratic and elective structure

• Low inflation, Strong industrial base, Known for automotive OEM‘s e.g. Volvo.
Economic • High on natural resources. Services contribution to economy (72%)
• High standard of Living, GDP growth high, Low unemployment

• Large and Aging population, Multi-cultural, Migrants increasing, Social unrest

Social • Educated people, Densely populated, Social security and benefits
• English language spoken and enforced

• Strong Technology and Innovation base,

Technological • R&D focus and government backs the research work, levels lower than US

• Own laws preference over European union laws.

Legal • No Government interference in Judiciary
• Strict law adherence, Contracts are valued and enforced

• Society is concerned about environment, nature and sustainable living.

Environmental • Waste disposal laws defined and attempts made to make economies out of it
• Government initiates strong climate and energy policies
PESTLE Analysis - China
• Single ruling party (communist), Stable, Social unrest controlled with force
Political • Freedom of political expression absent, Low on human rights

• Second largest economy, high growth & export-levels, strong industries, Growing
Economic vehicle market
• Auto industry foreign OEM‘s driven, High inflation, Increasing property prices

• Large population, Age distribution in demography changing, Family valued, High

Social saving rate, High consumption driven by higher incomes
• Internet and e-commerce usage high, Credit card usage low

• Technology catching up fast with western countries

Technological • Few Chinese companies are now world class e.g. social, mobile-phones and
internet domains

• Less regulations for privacy, consumer and IP rights

Legal • Tax incentives for industry promotion

• Environment prioritized low in comparison to economic development

Environmental • Pollution levels high
PESTLE Analysis - USA
• Strong and stable democracy, Massive political influence over global policies
Political • Driven by massive deficits, Protectionist sentiments and measures on rise

• A superpower with largest economy of $20 trillion

Economic • Competitive marketplace, High budget deficit and deficit trend increasing

• Multi-cultural, Society has liberal mindset, Education and Healthcare systems

Social one of the best
• Increasing illegal migration, Social and racial intolerance increasing

• Technological supremacy, At forefront in developing, adapting and applying

Technological technologies
• Leads in innovations

• Law well defined, Strong and fair legal system

Legal • Privacy, Consumer, Human and IP-rights valued

• Diverse geography and climate conditions, Historically affected by weather and

Environmental climate disasters
• Environment concerned, Nature valued, Government regulations support
PESTLE Analysis - India
• Largest democracy, Multi-party system, Unstable
Political • Regulatory and policy consistency challenges

• Seventh largest economy with GDP growing above 7%

Economic • Economy growing rapidly since liberalization reforms in 1991

• Social imbalance and unrest possible

Social • Large population with 70% population below age of 30

• Technological base low but improving rapidly since liberalization

Technological • Strong IT sector

• Long delays for legal resolutions

Legal • Legal framework improving, IP-rights not highly valued

• Environment not highly valued, High pollution levels

Environmental • Government has initiated few actions e.g. diesel vehicle ban, but the measures
are not sufficient
Thank you
Mohinder Pandey

Mohinder.pandey@gmail.com