What da ya at CB?

“A Corner Brook way to explore”

Application for tourists visiting Corner Brook

When can I get a bus??

Where are restaurants??

Hey, just download ”what

da ya at CB?” Get access to
information on Corner
Brook! Easy & Simple!

GOT IT!

GREAT!
We are seeking $ 185,00 for
20% of our company.
Company History
A group of International Students who experienced some first-hand

difficulties of getting around a new city. While Living in Corner Brook

we faced challenges in finding events to visit, selecting restaurants to

eat and places to shop. So, we decided to design an app to overcome

these problems and make visitors’ experience more convenient.

Organisational Structure
CEO
Nagisa Tawa

Finance Manager
Marketing Manager Design Manager
Manpreet S.
Amin Gayeong An
Sandhu

Design Assistant
Hejun Meng

Design Assistant
Yuhsuan ho

Design Assistant
Miu Oishi
Outline

 Introduction of ‘What da ya at CB?’

 Application Design

 Marketing and Financial Details

What da ya at CB?

Introduction
 PURPOSE
 To provide a simplistic, yet effective mobile app that simplifies the stay of
travellers.

 To Market the city and increase potential businesses for the local community.

Vision
 That the app will simplify users lives, and improve experience for
visitors.
 Problems
1. Finding activities to participate in.
2. Finding the description of the places.
3. Selecting Restaurants and Hotels.
4. Limited access to busses and Cabs:
• The current Bus-stops map doesn’t include all the stops.
• 5.Finding other Places.
Solutions
1. Calendar Displaying all the present and future
activities.
2.Provide notification including the history and
description of tourists attractions based on location of
the Tourists.
3. Recommending Restaurants and Hotels.
4. Detailed schedule of busses, a map showing all the
bus stops and contact number of Cabs.
5.Detailed map of Corner Brook.
 Logo & Slogan

“A Corner Brook way to explore”

What da ya at CB?

Design & features

 MENU MY PAGE

Corner Brook Info

Corner Brook

Corner Brook City Pass

Transportation

What da ya at CB?

MAP Restaurants Activities

Accommodations Stamp Events

MENU MY PAGE

Corner Brook Plaza Mall

Spot 44 Maple Valley Rd

MY STAMP COLLECTION Lists

Collect Stamps in Corner Brook!

HOW? Marble Mountain

Steady Brook
1. Find a QR Code by visiting attractive
spots in Corner Brook.
2. Just Scan it!
Check
3. Collect your
10 stamps, Get spots
a Small Reward. Check your spots

CHECK THE SPOTS CHECKCaptain

TH James
SPOTS
Cook National Historic
Site
Mayfair Ave
 HOME
MENU MY PAGE

CORNER BROOK
INFRO Corner Brook is located on the western
shores of Newfoundland, at the mouth of
Map the Bay of Islands.
With a spectacular combination of ocean
and mountain scenery, four seasons, and
Transportation friendly people, Corner Brook is known
around the world as both a popular tourist
attraction and one of the best places to live,
Restaurants work, and do business.
Skiers, hikers and anglers will find plenty of
Activities action.

Events

Accommodations
📍
Stamp

CORNER BROOK
CITY PASS
MENU MY PAGE MENU MY PAGE

Hiking Golf
Skiing Snowshoeing

Zip Lining Cruise Tour

Snowmobiling Skating

Newfoundland
Bon Fire
Music
MENU MY PAGE MENU MY PAGE

Humber Arm Tour

Crystal Waters Boat Tours

Along the South shoreline and back the

Crystal Waters Boat Tours North shoreline.
offers a variety of daily scenic
tours of the Bay of Islands and
Afternoon cruise - 2:00pm
is also available for private
Evening cruise - 6:30 pm
charters.

They offer a variety TICKET PRICES (tax incl.):

of tours leaving in the afternoon
and evening according to the Adult: $45
demand. The tour departs from Children (2-12): $20
the Bay of Islands Yacht New Born: FREE
Club and Marina. Senior & Student (13+): $35
https://www.crystalwatersboattours.com/ Family – 2 Adult/2 Children: $120
 Winter Carnival
(Feb.17)
Special Events
Feb
Winter Carnival
17

National Aboriginal
Jun Day Celebration
21-22

Jul The Corner Brook Winter Carnival is an

Canada Day annual community festival dedicated to the
1
celebration of winter, fostering of
community spirit and pride, and
Corner Brook Day encouragement of economic development
Jul and tourism. Opportunities are provided for
1-31 Celebration residents and visitors of all ages to enjoy
unique experiences in sports, recreation,
Jul
entertainment and culture within a
4 Gros Morne ‘snowfunland’
-
Oct
31
Summer Music
 Upcoming Events Silver Blades SC 2018 Annual
Ice Show (Apr.21)
Mar 31
Masquerade Bell: Corner
- Brook 2018
Apr 01

Jan 13
- Community Art Studio
Apr 07

This years ice show will feature

Apr Anastasia- Ballet Jörgen Kaetlyn Osmond .
18
Kaetlyn Osmond has competed at two
Olympic Winter Games, winning
Apr Silver Blades SC 2018 bronze in women’s figure skating
21 Annual Ice Show (2018) and gold (2018) and silver
(2014) in the team event. She has also
been Canadian champion (2013, 2014,
2017), and a silver medallist at the
Apr Johnny Reid Revival Live
in Corner Brook World Figure Skating Championships
23
(2017).
MENU
MY PAGE
< CBT Route Map

CBT route map

+
-

Real time
< Real Time
< Sir Wilfred Grenfell Stop

145 Elizabeth Street

131 Elizabeth Street
115 Elizabeth Street
Windsor Street Gar Station
57 Elizabeth Street
Grenfell Drive
Long Term Care Centre
Sir Wilfred Grenfell Stop
Arts and Culture Centre
Route 1 Arriving
Corner Brook Gas Bar
Salvation Army Route 2 36 minutes
Coleman’s

Rout 1 Rout 2
STAR TAXI

(709) 634-4343

CITY CABS

(709) 634-6565

Corner TAXI

(709) 634-5662
Ride Pass ( 10 Cab
rides): $120

Jigs Dinner and

Ride Pass: $136+
(+$16 Per Person)
I
HOCKEY

SEE MORE DETAILES

CHECK OUT
WHAT DA YA AT CB?

DO YOU WANT TO KNOW MORE ABOUT CORNER BROOK?

GET DOWNLOAD IT!

Do you know this App?
•More info about Corner Brook.
•Get information about restaurants.
•Easily connect to local taxies.
•Collect stamps and get special gifts!
Download and check more!
 Finance
&
Marketing
Value Proposition

• City Pass: 10 Cab rides, Jigs Dinner.

• Activities’ Calendar.
• Notification including description of Places.
• Detailed bus Stops map.
• Detailed map of Corner Brook.
• Hotels and Restaurants recommendations.
Company Purpose

To provide a simplistic, yet effective mobile app that

simplifies travellers over all experience whilst
collaborating with local businesses to boost local
economy.
Mission and Vision
Our mission is to provide significant assistance
to visitors of Corner Brook through a mobile
app

Our vision is to become an essential and

convenient resource tool for travelers.
 • STRENGTHS (+) WEAKNESSES (–)
S.W.O.T Analysis
• Minimum • Limited income
competitors streams
• Growing Market • famine existence-
until you hit scale
S W • Strong Team
initiative
• Access to talent
that you can afford
(and can retain).

OPPORTUNITIES (+) THREATS (–)

O T • Build recurring
revenue off
• Sudden visitor
decline
advertisement • Competitors
manipulate
commoditization
 Marketing Strategy
• Direct focus to Key Performance Indicator specific to app marketing. These
include: app store rankings, organic and loyal user acquisition, cost-per-
download.
• Assign a dedicated team to focus on the significance and benefit of KPIs in our
marketing plan.
• It makes sense to invest in a geo-fencing and push notification marketing
strategies because it’s what consumers want.
 Marketing Strategy cont..

• Advertisements and promotions for our app need to not only be creative

and engaging to consumers, but also be ongoing.

• Collaborate and build partnerships with existing business in hopes of

potentially increasing productivity and visitor satisfaction.

WE PRODUCE EXCEPTIONAL RESULTS

• Instead, we are selling them on the experience

our app provides. And importantly, how that
experience is uniquely different and superior to
any other experience they’ve previously had on
mobile.
 Competition:
 No Direct Competitors:

 Indirect Competitors:
How are we better than our competitors:

• Our app is concentrated around Corner Brook so we can cater

to the needs of visitors in a better and personalised way by

making it easier for them to find and explore places. It will

improve our guests’ time here and make getting around more

convenient.
 Cost analysis

Fixed Costs:

• $ 8,000 to $ 15,000: To develop the app. (Reduced cost by Outsourcing it to

Web clues infotech, India).

Variable Costs

• $ 800 to $1,000: Rent for Office including Utility Costs (Electricity/water).

• Advertising: $8,000 - $13,000 (Average CPC on travelling websites = $ 0.27).

Market Size
• 216,000 visitors come to Western Newfoundland each Year.
• Expected Number of Potential Customers: 68,000 to 72,000
• Age Group of Potential customers: +17 Years

Number of Downloads
YEAR 4 70,000

YEAR 3 45,000

YEAR 2 25,000

YEAR 1 10,000

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000

Number of Downloads
Revenue Model:
• Price: $ 5 per download.
-Estimated revenue:
Year 1: 10,000 X 5 = $50,000. Year 2: 25,000 X $5 = $125,000
Year 3: 45,000 X $5 = $225,000. Year 4: 70,000 X $5 = $ 350,000.

• In-App purchases:
-Ride Pass ( 10 Cab rides): $120 ($12 X 10 = $ 120)
-Jigs Dinner and Ride Pass: $136+ (+$16 Per Person)