FORMULASI STRATEGI

Define

• Strategic choice refer to the process of

selecting one option for implementation
• An option is a course of action that it
appears possible to take.
• A strategic option is a set or related option
that from a potential strategy.
• Chosen startegy is the strategic option that
has been chosen. The nature of this forms
the content of strategy.
Option for market and product/services

• Do nothing
• Withdraw
• Consolidate
• Market penetration
 Option in methods of implementation
• Internal development
• Acquisition
• Contractual arrangements
• Strategic alliances and partnerships
 Grouping option into strategic
• Bottom up approach implies linking what
might be done in detail into potential
strategies that seem to make wider sense.
• Top down approach means testing general
ideas of future direction against detailed
options.
General test of strategic options
• Aligned in that it conforms to the strategic
intent
• Feasible in that the capabilities and
resources necessery for success can be
made available.
• Acceptable means that it will win the
approval of both those who will have to
approve it and those who will have to
implement.