ORAL COMMUNICATION

IN CONTEXT
MODULE 1
Nature and Elements
of Communication
TOPICS
01
WHAT IS COMMUNICATION?
02
BREAKDOWN AND NOISE
03
MODELS OF COMMUNICATION
04
NON-VERBAL AND VERBAL
05 WHY THERE ARE BREAKDOWN AND NOISE
STRATEGIES ON HOW TO AVOID BREAKDOWN
06
CULTURAL SENSITIVITY
 OBJECTIVES
At the end of the module, I can:

Explain the nature of

Define communication;
communication;

Differentiate the models; Explain why there are breakdown

and noise; and
Enumerate various strategies; Demonstrate sensitivity towards
various situations
PASS THE MESSAGE
Is effective communication
important? Why? Why not?
COMMUNICATION
•Is the process of expressing and
exchanging information, thoughts, ideas,
and feelings.
•According to Wood (2004), communica
tion is a systematic process in which
individuals interact with and through
symbols to create and interpret
meaning.
•Communication is a process of
sharing and conveying messages or
information from one person to
another within and across channels,
contexts, media, and cultures
(McCornack, 2014).
 oface-to-face interaction,
oa phone conversation,
Contexts oa group discussion,
or oa meeting or interview,
Situations oa letter correspondence,
oa class recitation,
oand many others.
NATURE OF COMMUNICATION

Communication is a process.
Communication is systematic.
Communication is symbolic.
Communication involves
meaning.
ELEMENTS OF COMMUNICATION

Sender
Message
Channel
Receiver
Feedback
Barrier
 BREAKDOWN AND NOISE

BREAKDOWN
-it occurs when the message or feed
back is not sent or received properly
NOISE
-is the technical term used to refer to
all possible barriers to effective
communication
 KINDS OF NOISE
PHYSIOLOGICAL
PHYSICAL NOISE NOISE
-comes from the -”bodily condition”
environment that compromise the
ability of a person to
PSYCHOLOGICAL NOISE send or receive
SEMANTIC NOISE
-originates from -refers tomessages
anything
emotional state, mental related to meaning of
state, psychological words that distorts
makeup of a person the message
THE NEXT TOP THEORY
MODELS OF COMMUNICATION
01 LASWELL’S MODEL

02 SHANNON AND WEAVER’S

MATHEMATICAL MODEL

03 BERLO’S MODEL
04 SCHRAMM’S
COMMUNICATION MODEL
Content -10
Oral performance -10
Powerpoint Presentation -10
Creativity -5
Cooperation -5

40 points
 Who Says What In Which To Whom With what
Channel effect?

LINEAR MODEL COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT

-shows straight path of relaying
information
-one-directional
-was first proposed by Aristotle
and later expounded by various
scientists and communication
experts
 Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
Shannon-Weaver’s Communication Model (1948)
LEVELS OF PROBLEMS

01 TECHNICAL PROBLEM
02 SEMANTIC PROBLEM
03 EFFEECTIVENESS
PROBLEM
Berlo’s SMCR Model of Communication (1960)
SOURCE AND RECEIVER
01 COMMUNICATION SKILLS
You must possess excellent commu
nication skill to make you an effective sp
eaker.
02 ATTITUDE
You should develop a positive
attitude toward life and people so that
you can become a person of influence.
SOURCE AND RECEIVER
03 KNOWLEDGE
You must deliver the message with cl
arity and depth.

04 SOCIAL SYSTEM
You should pay attention to the values,
sentiments, cultural beliefs or religious
feelings of the audience.
SOURCE AND RECEIVER

05 CULTURE
You must take into consideration the
culture background of your audience.
MESSAGE
01 CONTENTS
-backbone of the speech
02 ELEMENTS
-gestures, postures and movements
03 TREATMENT
- appropriate form
MESSAGE
04 STRUCTURE
-desirable form

05 CODE
-movements and language must
be accurate
CHANNEL
01 HEARING
02 SEEING
03 TOUCHING
04 SMELLING
05 TASTING
INTERACTIVE MODEL
-takes into consideration feed
back from the receiver, thus
this model originates from
two sources
-give and take interaction betw
een th sender and the receiver
Schramm’s Communication Model
VERBAL AND NON VERBAL
1. What is verbal communication?
2. What are the types of
verbal communication?
3. What is non-verbal
communication?
4. What are the types of non-
verbal communication?
VERBAL AND NON VERBAL
5. What are the comparisons of
verbal and non-verbal
communication?
 VERBAL AND NON VERBAL
COMMUNICATION IN REAL LIFE
SITUATIONS
Content(usage of verbal and non-verbal) -15
Oral performance -10
Creativity -10
Cooperation -5

40 points
ARE YOU CUTURALLY SENSITIVE?
CREATIVE
CONCEPT MAP
 Thank you
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