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2 Amul means M
 in Sanskrit

2 Since 1946

2 Market leaders for Amul butter

2 Turnover of 67 billion

2 Amul is a symbol for

2 High quality at reasonable prices
2 Genesis of a vast co-operative network

2 Triumph of indigenous technology

2 Farmer·s organization
SOME FACTS
SALES FIGURES

   
 
2000-01 22588 500
2001-02 23365 500
2002-03 27457 575
2003-04 28941 616
2004-05 29225 672
2005-06 37736 850
2006-07 42778 1050
2007-08 52554 1325
2008-09 67113 1504
m

2 wread spreads
2 Cheese ranges

2 UHT milk

2 Milk powders

2 Fresh milk

2 Ice creams

2 Chocolates

2 Mithaiee range

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2 Implementation of an ERP program as low as Rs.3

crores in collaboration with TCS ltd.

2 Synchronized working and best possible utilization of

the available resources.

2 Maintains details regarding the inventory

management.
 "#!

2 mistribution channel- downstream flow

2 Procurement channel- upstream flow

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2 First leg
2 Manufacturing units to company depots using 9 and 18
MT trucks
2 Frozen food-below 18C

2 mairy wet-0-4C

2 Second leg
2 mepots to Wms

2 Transport through insulated 3 and 5 MT TATA 407·s

2 Third leg
2 Wms to retailers

2 Transport through rickshaws according to the beat plan

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2 Milk is taken to VCS by farmers by bicycles
2 Transportation of milk from the co-operatives to
the manufacturing units through trucks
equipped with tankers equipped to carry milk

 $"#

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2 Authentication by way of identity
2 Proof of solvency-details of the bankers

2 Proper storage space in forms of

refrigerators
2 The company requires the dealers to
furnish any Advertising & Sales initiative
undertaken by them on behalf of the
company

"     %
2 metails of delivery vehicles
2 Competent salesman

2 metails of the product kept of other

companies have to be provided
2 mealers of the company must carry a good
reputation
2 Market coverage of distributors need to be
defined
 &   $  " 

2 mistributors
 Margins
 Trade marketing
 Total quality management
 Vision and mission statemnts
 Amul yatras
 &   %
2 Retailers
 Trade schemes
 Glow boards
 Schedule of the salesman
 Infrastructure of facilitation
& "   $  " 

2 weat plan

2 Cumulative performance

2 Target versus achievement

2 Other criteria
$" 

 "


- Ownership of assets
- Stocking issues
- Replacement of products
- Credit policy
- Packaging
- Replenishment
- Margins
   
 "


2 Amul quality circles
2 Pilot salesman scheme

2 Scheduling of sales

2 Agreement defining rights


&  

2 Strength in its procurement
2 Leverage on the relationship

2 Strength in transport channel

2 No promotional schemes undertaken

2 Non profit driven organization

2 Push strategy

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2 Amul should go in for exclusive outlets
2 Push carts

2 Trade promotions

2 Home delivery

2 Increase margins

2 Additional salesman on field

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