Whole Food Market 2008;

Vision, Core Values &

Strategy

Achmad Wibowo 0600673186

Hellen 0940000175
Arief Sumawan 0940000181
Background
 Founded in Austin Texas on 1978 by John
Mackey & Renee Lawson Hardy
 1980 the opening of the original Whole Foods
Market with 10,500 M2 and 19 staff
 1981 worst flood in Austin, they loss
$400,000,- no insurance covering
 1984 – 2004 is expansion period. Expanded to
Canada in 2002 and UK 2004
Background
 August 2007: A federal judge cleared the way for Whole
Foods to merge with its rival Wild Oats Markets Inc.,
discounting recent arguments that the reduced competition
would lead to higher prices.
 March 2009: Federal judge orders the divesture of Wild Oats
Market as well as one of Whole Foods existing stores.
 December 2009: In a December 24, 2009 filing with the U.S.
Securities and Exchange Commission, Co-founder and CEO
John Mackey voluntarily gave up his chairmanship, a
position he's held since Whole Foods' inception in 1978. John
Mackey will still remain on the board of directors. The new
chairman will be John Elstrott
Vision
 Mackey's ideas about business and society
reveals a vision is mega-chain retailing that
involves strategic swallowing up (or driving
out of business) of smaller retail competitors.
It is a business model that objectively
complements the long-term industrialization
of organics (that is, large-scale corporate
farms) over small family farms
Vision
 Whole Foods Market is a dynamic leader in the
quality food business. We are a mission-driven
company that aims to set the standards of excellence
for food retailers. We are building a business in
which high standards permeate all aspects of our
company. Quality is a state of mind at Whole Foods
Market.
 Our motto — Whole Foods, Whole People, Whole
Planet — emphasizes that our vision reaches far
beyond just being a food retailer. 
Values
 Selling the Highest Quality Natural and Organic Products
Available
 Satisfying and Delighting Our Customers
 Supporting Team Member Happiness and Excellence
 Creating Wealth Through Profits & Growth
 Caring about our Communities & Our Environment
 Creating ongoing win-win partnerships with our suppliers
 Promoting the health of our stakeholders through healthy
eating education.
Strategy
 Customer satisfaction
 Team Member excellence and happiness
 Return on capital investment
 Improvement in the state of the environment
 Local and larger community support
THANK YOU