Chetana’s

VIACOM 18

36 B, Dr R. K. Shirodkar Marg,
Parel (East), Mumbai - 400012
Tel : +91 22 43412424
Fax : +91 22 66547720

Project Lakshya
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Vision

To be the premier provider of diverse,

compelling entertainment experiences
to audiences globally across every
platform.

Project Lakshya
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Mission

• To be the leading multiplatform branded

content entertainment media conglomerate
in India across demographics groups.

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Basic Information
• Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture
between Viacom Inc. and the Network18 Group
• Founded: 28 October 1996
• Headquarters: Mumbai, India
• Rated best place to work in media and entertainment
Industry in 2010

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Products
MTV! NICK

• The kids category grew by 16% and

• India’s leading multimedia
youth platform.
• MTV is distributed to 34.35
mn households in India..
most of this growth can be attributed
to Nick
• Nick had the fastest growing Reach
with an avg. viewership of 7.6 mn.
kids; has 24% share of kids category
and is no.1 kid’s channel(2009)

• Outside India, Nickelodeon, (as it is

known internationally), is the world's
number-one entertainment brand
Project Lakshya dedicated to kids and is viewed in
more than 202.3 million households
in 170 territories across the world
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Products
COLORS Vh1
• Vh1 is India’s only 24-hour
• Flagship brand in the entertainment
International Music and Lifestyle
space in India.
channel

• A combination of ‘emotions’ and • Launched in January 2005, the

‘variety’, ‘COLORS’ launched on
channel today reaches over 23.53
21st July 2008.
million households across India.

• Colors is distributed to 41.18mn • Globally, Vh1 is available across 148

households in India.
million households in over 124
countries/territories.

Project Lakshya • Category viewership share up 60% y-

o-y - from 11% to 18%
 Products
Studio 18
• Studio18 is the first studio model based motion picture business in
India, with an operation that involves acquisition, production,
syndication, marketing and world-wide distribution of full-length
feature films. Studio 18 is a new age motion picture company that
believes in the growth potential of the Indian motion picture business.
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Ads

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Competitors
• Star Network:
 Launched in 1991, STAR is the wholly owned subsidiary of News
Corporation. It has been leading the Indian television industry for 5 years now.
STAR was the pioneer of satellite television in Asia and initiated growth in
television industry in the entire region.

 The channels available in India are: STAR PLUS, STAR GOLD, STAR ONE,
CHANNEL [V] INDIA, STAR UTSAV ,VIJAY, STAR WORLD , STAR
MOVIES, STAR ANANDA, STAR NEWS, ESPN, STAR SPORTS, THE
HISTORY CHANNEL , NATIONAL GEOGRAPHIC CHANNEL

 All the channels of the STAR network are witnessing continuous growth in
profits for the past several years now.
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Competitors

• ZEE Network
 The largest media and entertainment company in India and is a subsidiary of
Essel Group.

 The company's Chairman, Managing Director and Founder is Subhash

Chandra and its Chief Executive Officer is Puneet Goenka.

 It launched in October 1992 and has since grown into a dominant player in
Indian television.

 It has expanded operations abroad, with several of its channels available in the
UK and U.S. as well as Africa and Asia.
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Competitors
• UTV Software Communications
 India's first integrated global media and entertainment company.
The company was listed on 17 March, 2005.

 The Company has a strong international presence, with offices across

Asia, Europe and America, also having significant business interests in
the international markets.

 For the financial year ended 31 March 2009, UTV had total
consolidated income of Rs. 6,919.3 million (approximately US$148.95
million) and consolidated net profit after tax after minority interest of
Rs. 356.3 million (approximately US$7.67 million).

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Key Members

Raghav Bahl, Chairman Rajesh Kamat- COO,Viacom

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and Managing Director CEO - colors
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Performance of Network 18

Sales in Rs Profit(loss) before tax

1,600,000,000
1,43,42,49,502 500,000,000
1,400,000,000 444,207,498
400,000,000
1,200,000,000
300,000,000
1,000,000,000 972,031,603
200,000,000
800,000,000
100,000,000
600,000,000 561,747,186 0
31.3.2008 31.3.2009 31.3.2010
400,000,000 -100,000,000
200,000,000 -166,067,260
-200,000,000

0 -300,000,000
31.3.2008 31.3.2009 31.3.2010
-400,000,000
-454,057,009
-500,000,000

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Performance of Company for quarter ended

June 30,2010
• For the quarter, the company reported total income of INR 2,380
million, EBITDA of INR 270 million, profit before tax and ESOP of INR
250 million and profit after tax carried to balance sheet of INR 200
million compared to total income of INR 1,470 million, LBITDA of INR
180 million, loss before tax and ESOP of INR 210 million and loss after
tax carried to balance sheet of INR 220 million for the same period of
previous year.

• Operating profit driven by growth of advertising revenues.

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Recent developments
 Viacom 18 Media Pvt., Ltd. Takes Colors to West Asia, Middle East
and North Africa
 The channel will be distributed on DTH exclusively on Pehla packages
in all Middle East and North Africa countries through Arab Digital
Distribution Company

 DQ Entertainment (International) Limited has signed a co-finance

and production agreement with kids channel Nick India to
produce a local animated series for children.
 The series will begin with 26 high-definition half-hour episodes. As part
of the agreement, Nickelodeon provides content for the upcoming
series, while DQE will execute the production for global distribution and
licensing.

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Current Affairs
Viacom18 mulls TIFC acquisition
• Viacom18 will make a voluntary offer to buy The Indian Film Company
(TIFC), which is listed on the London-based Alternative Investment Market
(AIM)
• TIFC is a closed-ended investment fund which makes investments in Indian
films. It was listed on AIM in 2007 and in the last six months, Network18 and
its affiliates have picked up
• According to media analysts, TIFC is valued at Rs 250 crore and if Viacom18
buys the company, both Viacom Inc and IBN18 will bring in Rs 125 crore
each. It is expected that Viacom18 will acquire the 19.4 per cent free floating
shares and Network18's holding of 80.4 per cent in TIFC will be an all-cash
deal.80.4 per cent in the company.
• TIFC had earlier given blockbusters like Jab we Met, Welcome, Golmaal
Returns, Singh Is Kinng and Ghajini.

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Key Challenges

• Strength
360 Degree Connect with Consumers by having major channels in all
categories

• Threats
1. The emergence of targeted and focused channels allows advertisers
to derive maximum value and at the same time increase the
participation of local and regional advertisers, thus impacting sector
revenue growth
2. Presence of internet portals

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Key Challenges: Opportunities

• Opportunities
1. Digitization - Rapid growth in the number of digitized households primarily
being led by DTH, leading to higher subscription revenues and ARPU's for
broadcasters as a result of the greater addressability.
2. Niche - Growth in the number of niche and regional channels which will have an
inclusive and expansionary impact on the television sector.
3. Multi-TV Homes & Platforms - Increasing penetration of TV's & C&S homes -
Even today, a large number of Indian households do not have access to
television, especially in the rural areas. With strengthening distribution, easing of
hardware prices and growing awareness levels, the country's television footprint
is set to expand further.
4. Infrastructure - The continued delivery of quality content is essential for greater
penetration in the Indian television industry.
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CSR

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CSR

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Future Plans
Viacom 18 Plans To Launch 24-Hour Music Channel
• Viacom 18 is reportedly planning to launch a 24-hour music channel by this
year.
• No name has been finalized yet but the names doing the rounds are likely to be
MTV 2, MTV Desi, and Bounce.
• MTV faced a huge pressure from its competitor 9XM last year. In terms of
revenue and viewership 9XM has proven to be a good model with 24 hour
nonstop music
• The present MTV channel will continue to be a youth entertainer with both
fiction and non-fiction programmes. MTV has started notably reducing its
music based programmes for some time. It cleared the way for non-music
reality shows and some other programmes in the channel.
• MTV also cancelled ‘Music Television’ from its name in November last year.

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Career Opportunities
Sr. No. Unit Designation Division Location
1 Viacom18 Manager Client Servicing Mumbai
Brand
Solution
2 Viacom18 Account Business Mumbai
Brand Manager Development
Solution
3 Digital Media Account Online Sales Mumbai
Director
4 Vh1 Manager Marketing Mumbai
5 MTV Supervising Creative & Mumbai
Producer Content
6 Studio18 Coordinator Administration Mumbai

7 Corporate Front office Administration Mumbai

Coordinator
8 Consumer Executive Marketing Mumbai
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9 Central Assistant Business Mumbai
Commercial Manger Planning
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Links for additional Info.

• http://www.content.adityabirlamoney.com/CompanyP
rofile/InvesterInfo.aspx?mno=4&index=0&id=25&co
de=27482
• http://www.facebook.com/viacom18
• http://www.business-standard.com/india/news/viacom
18-mulls-tifc-acquisition/400535/
• http://investing.businessweek.com/research/stocks/pri
vate/snapshot.asp?privcapId=40024095
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