TEXT INFORMATION AND

MEDIA
Generally, we experience text as customers. We
read newspapers, magazines, cartoon strips; we
watch and listen to dialogues in broadcasts, we
read posts in the new media of internet.
Text is the backbone of information; paper,
manuals, chats, online journals and posts, books,
magazines are all efficient and effective uses of
text. Traditionally, we practice text-based learning.
 UNDERSTANDING SOCIAL
VALUES

All media texts are composed, therefore

they are open to challenges based on civil
attitudes or widely-accepted norms and
beliefs (nakasanayan).
Social values are scrutinized as assertive,
appearing or emerging, and oppositional
 UNDERSTANDING SOCIAL
VALUES

Assertive Values – Values held by most people in

the society
Emerging Values – Assumptions or attitudes held
by a growing population in a society
Oppositional values – Assumptions which are in
explicit (obvious or clear) to those held by the
majority of the population in the society.
VISUAL AS TEXT
A Visual (text or pictures) shows considerable
appeal to the audiences’ feedback. Although
visuals and texts compose content, they do not
have to be just visuals or texts alone.
Words and images usually come together to
create more powerful messages –just like in
advertisements in print and TV.
MAKING SENSE OF MEANINGS
Emperaning
Brandy
Ang sekreto ng mga
matatagumpay na
tao!

Tama na yan!
Tara na!
Shot na!
Para sa tagumpay!
HOW DOES IT AFFECT US?
Contemporary communication theory states
that audiences “negotiate” meaning. Each individual
reader of a text will draw from its variety of
conceivable perception a specific reading that
reproduces the reader’s gender, race, cultural
background, age, economic status, etc. The
standards and biases of these texts and visuals will
also produce an “implied” meaning to an individual.
SELECTING CRITERIA IN TEXT INFORMATION
AND MEDIA
The following are the aspects to consider when
using an applicable text typeface:
•Demographic – Be clear with the intention of the
piece
•Legibility – Use more eye-catching but readable
layout for titles and headlines
•Copy length – Shorter is better, it is more graspable
(like headlines of a newspaper)
CONT.

•Serif or Sans? – This or This ?

•Font Family size – Determine which

size can easily be seen.
FIN