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Forecast
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Application of Forecast
Accounting Cost/profit estimates
Finance Funding
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Characteristics of Forecast
Assumes causal system
past => future
individuals
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Elements of Good
Forecast
Timely
Reliable Accurate
Written
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Steps in Forecasting
“THE FORECAST”
Quantitative Method
Time series Forecast
In this approach historical data is used to assume that future
will be like the past
Associative models
This approach uses explanatory variables to predict the future
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Qualitative Forecast
Executive opinions
Sales force opinions
Consumer surveys
Delphi method
Opinions of managers and staff
Achieves a consensus forecast
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Forecast Variations
Irregular
variation
Trend
Cycles
90
89
88
Seasonal variations
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Time Series Methods
Naïve Method
Moving average
Exponential smoothing
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Moving Average
Naïve Methods
It uses single previous value of time series as a basis of a
forecast
Moving average
A technique that averages a number of recent actual values,
updated as new values becomen available.
At-1
t= 1
Ft =
n
Weighted moving average
More recent values in a series are given more weight in
computing the forecast.
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Exponential Smoothing
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Linear Trend Equation
Ft
Ft = a + bt
0 1 2 3 4 5 t
n (ty) - t y
b =
n t 2 - ( t) 2
y - b t
a =
n
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Linear Trend Equation
Example
t y
2
Week t Sales ty
1 1 150 150
2 4 157 314
3 9 162 486
4 16 166 664
5 25 177 885
812 - 6.3(15)
a = = 143.5
5
Ft = 143.5 + 6.3t
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Forecast Accuracy
Error
Difference between actual value and predicted
value
Mean Absolute Deviation (MAD)
Average absolute error
Mean Squared Error (MSE)
Average of squared error
Mean Absolute Percent Error (MAPE)
Average absolute percent error
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Forecast
Accuracy
Actual - Forecast
MAD =
n
( Actual
2
- Forecast)
MSE =
n -1
MAD= 2.75
MSE= 10.86
MAPE= 1.28
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Class Exercise
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