Sharangdhar Pharmaceuticals Pvt Ltd.

,
Media Plan
Region: Maharashtra
Maharashtra Map
Vidharbha
 Vidharbha
• Lokmat – Arogyawardhini (Marathi)
• Lokmat – Sakhi (Marathi)
• Deshonnati (Mar)
• Dainik Hindustan (Mar)
• Pratidin Akhbar (Hindi)
• Mahasagar (Mar)
• Dainik Bhaskar (Hindi)
(Madhurima Supplement)
Marathwada
 Marathwada
• Divya Marathi - Health Line Supplement (Mar)
• Lokmat – Arogyawardhini (Mar)
• Lokmat – Sakhi (Mar)
• Ekmat – Latur (Mar)
• Gaonwala – Hingoli, Nanded, Latur & Parbhani
(Mar)
South Maharashtra
 South Maharashtra
• Sakal - Family Doctor Magazine
• Sakal Today - Arogya Today (Pune)
• Navabharat Pune (Hin)
• Pudhari (Arogya Supplement)
• Lalkar – Sangli
• Aikya – Satara
• Samachar – Ahmednagar
• Navamaratha – Ahmednagar
• Sanchar – Solapur
Khandesh
 Khandesh
• Divya Marathi (Mar)
• Deshdoot (Mar)
• Pudhari (Arogya Supplement)
• Lokmat – Arogyawardhini (Marathi)/
• Lokmat – Sakhi (Marathi)
• Deshonnati (Marathi)
Konkan
 Konkan+ Mumbai+ Thane
• Times of India (Classified innovation)
• Mahrashtra Times (Classified innovation)
• Loksatta Vruttant - Lokaarogya supplement
• Tarun Bharat – (Ratnagiri, Sindhudurg)
• Ratnagiri Times (Ratnagiri, Sindhudurg)
• Dainik Sagar (Raigad, Ratnagiri, Sindhudurg)
• Krishiwal (Raigad)
 Lokmat - Arogyawardhini
Frequency (Thursdays) Circulation 16.74 lac

Accepted Sizes 12x10 or 6x10 sq cm (Color)

Cities Areas covered Strong presence
Mumbai, Pune, Nagpur,
Widely circulated in
Aurangabad, Kolhapur, Nasik,
Vidharbh &
Jalgaon, Solapur, Ahmednagar,
Marathwada region
Akola, Goa
Advantages Best Recall Value

Being a weekly, it has shelf life as 2 inserts in a month. Small size with
good health related articles are single product will help maintain
stored by readers frequency and continued recall value
 Times of India + Maharashtra Times
Frequency (Daily)
Classified Innovation
Accepted Sizes
Cities Areas covered
TOI: Mumbai, Pune, Nagpur,
Aurangabad, Kolhapur, Nasik,
MT: Mumbai, Pune, Nagpur,
Aurangabad, Kolhapur, Nasik,
Jalgaon, Ahmednagar
Advantages
Classified innovation is a very
popular section. It gives the
benefit to the advertiser – max
reach at affordable cost
Circulation 22 lac
12.98 x 10 or 9.66 x 10 sq cm
Strong presence
This combo is a reach maximizer
catering to big cities like Mumbai,
Pune & Nagpur and it helps
product to reach out to
non- Marathi as well as
Marathi readers
Best Recall Value
One insert in a week. 52 inserts in
a year will be beneficial with cost
effectiveness
 Pudhari - Arogya Supplement
Frequency (Thursdays) Circulation : 10.50 lakh
Recommended Sizes 100 sq cm or 120 sq cm

Cities Areas covered Strong presence

Kolhapur, Satara, Sangli, Pune,

Mumbai, Raigad, Thane, Solapur, Strong presence in Kolhapur,
Ahmednagar, Nasik, Ratnagiri, Sangli, Satara, Ratnagiri,
Sindhudurg, Belgaum, Goa, Sindhudurg
Aurangabad, Jalna, Beed

Advantages Best Recall Value

Being a weekly, it has shelf life as 2 inserts in a month. Small size with
good health related articles are single product will help maintain
stored by readers frequency and continued recall value
 Sakal Today - Arogya Today
Every Thursday
Circulation 6 lacs
integrated supplement

Recommended Size 60 sq cm or 2 advts of 60 sq cm

Cities Areas covered Strong presence

Wide circulation in Pune

Pune
with loyal readers.

Advantages Best Recall Value

Loyal readers and 2 insert in a month or buy space for an

brand followers year to be consumed as per requirement.
 Sakal - Family Doctor Magazine
Every Friday (Small magazine) Circulation 13 lac

Recommended Size Full page / half page

Cities Areas covered Strong presence

All Editions: Pune, Mumbai, Kolhapur,

Nasik, Aurangabad, Solapur, Nagpur, Loyal readers in cities like Pune,
Jalgaon, Satara, Belgaum Nasik, Aurangabad, Kolhapur

Advantages Best Recall Value

Shelf life on one week with good

2 insert in a month
health articles
 Loksatta Vruttant –
Lokaarogya supplement
Every Tue Circulation 3.50 lac

Recommended Size 120 sq cm

Cities Areas covered Strong presence

Mumbai, Pune & Nasik Mumbai, Thane & Navi Mumbai

Advantages Best Recall Value

2 insert in a month or buy space for

Shelf life on one week with good
an year to be consumed as per
health articles
requirement.
 Deshdoot - Arogyadoot Supplement + Deshdoot
Times + Saravamat + Nagar Times

Deshdoot - Arogyadoot supplement:

Circulation 2.72 lac
Every Friday & other daily

Recommended Size 240 sq cm

Cities Areas covered Strong presence

Deshdoot - Arogyadoot supplement:

Jalgaon, Nasik, Dhule, Nandurbar, Nasik, Jalgaon, Nandurbar & Dhule
Sarvamat & Nagar Times: Ahmednagar, (North Maharashtra)
Deshdoot Times: Nasik

Advantages Best Recall Value

More of a local flavour newspaper

2 insert in a month
which cannot be ignored.
 Deshonnati (Main Issue)
Frequency: Daily Circulation 4.05 lac

Recommended Size 240 sq cm

Cities Areas covered Strong presence

Strong presence in Vidharbha

Nagpur, Akola, Nanded, Jalgaon
(Akola & Nanded)

Advantages Best Recall Value

2 insert in a month or buy space for an

Strong No 2 in Vidharbha market year to be consumed as per
requirement.
 Divya Marathi - Health Line Supplement
Monthly integrated supplement
Circulation 6.00 lacs
(Broadsheet)

Recommended Size 240 sq cm

Cities Areas covered Strong presence

All Editions: Aurangabad, Nasik,

Strong presence in Aurangabad,
Jalgaon, Solapur, Ahmednagar, Akola
Nasik, Solapur
Amravati

Advantages Best Recall Value

Recommended 12 full pages with

Edit support possible. advt / edit support.
Best deals can be worked out.
 Tarun Bharat (Khajana Magazine)
Every Wednesday (Small magazine) Circulation 2.56 lac

Recommended Size Full page / half page

Cities Areas covered Strong presence

All Editions: Ratnagiri, Sindhudugah,

Mumbai, Konkan, Kolhapur, Sarata, Strong presence in Konkan & Goa
Sangli, Solapur, Belgaum, Goa

Advantages Best Recall Value

Serious readers 2 inserts in a month.
 Dainik Bhaskar - Madhurima Supplement

Every Wednesday (Tabloid) Circulation 2.27 Lakh

Recommended Size 400 sq cm

Cities Areas covered Strong presence

Maharashtra Editions: Akola, Strong presence in Akola, Nagpur &

Nagpur, Aurangabad Aurangabad

Advantages Best Recall Value

Non-Marathi speaking TG 2 inserts in a month.

 Lokmat Sakhi
Every Tuesday (Broadsheet) Circulation 16.74 Lakh
Recommended Size 180 sq cm or 240 sq cm
Cities Areas covered Strong presence

Mumbai, Pune, Nagpur,

Strong presence in Vidharbh +
Aurangabad, Kolhapur, Nasik,
Marathwada with mostly women
Jalgaon, Solapur, Ahmednagar,
readers..
Akola, Goa

Advantages Best Recall Value

Home makers are influencers 2 inserts in a month.

 Ratnagiri Times
Every Tuesday (Broadsheet) Circulation 0.74 lakh
Recommended Size 400 sqc
Cities Areas covered Strong presence

Ratnagiri, Sindhudurg All Konkan area

Advantages Best Recall Value

region comprises of small area

which is dominant in preserving 2 inserts per month
culture and health conscious too
 Recommended
publications for Non
Marathi TG
• Times of India (Classified innovation)
• Dainik Bhaskar (Hindi)
(Madhurima Supplement)
• Navabharat
Other Local dailies
recommended for
better reach
 Advantage to go for regional dailies
• More frequency. Better positions. More recall value

• Best for focusing 2 products

• Best brands have worked on smaller sizes with more frequency.

Eg Baidyanath, Vicco, Kayam Churna

• Media plan is spread wisely & judiciously

• Local dailies have an important role to play

• A quarter page ad in mainline daily should be supplemented with 180

/240 sq cm space in a local daily and presence of brand will put the
consumer in the brand consideration bracket

• This will also help in getting some edit space about the category, product.
 Nagpur, Chandrapur,
Mahasagar Daily 0.74 Colour Front Page 400
Wardha
All Editions: Raigad, 3rd/ Back
Dainik Sagar Daily 0.49 Colour 400
Ratnagiri, Sindhudurg page
3rd/ Back
Sanchar Solapur Daily 0.55 Colour 400
page
3rd/ Back
Aikya Satara Daily 0.60 Colour 400
page
Krushiwal Raigad Daily 0.35 Colour Front Page 400

Lalkar Sangli Daily 0.35 Colour Front Page 400

In lacs
 Navamaratha Ahmednagar Daily 0.35 Colour Front Page 400

Samachar Ahmednagar Daily 0.35 Colour Front Page 400

Ekmat Latur Daily 0.86 Colour Front Page 400

Hingoli, Latur,
Goanwala Daily 0.78 Colour Front Page 400
Parbhani, Nanded
Dainik Hindustan Amravati Daily 0.56 Colour Front Page 400

Pratidin Akhbar Amravati Daily 0.80 Colour Front Page 400

In lacs
 Goldmine advantage
• Complete handling of media releases
• Will play the role of brand custodian and also be part of brand
enhancement
• Support for media plans & media rate negotiations with tri party
discussions (agency/publication/client).
• Goldmine will operate on rates agreed upon under tri party rate
nego.
• Goldmine will operate on net rates and bill Sharangdhar on same
rates with taxes
• Goldmine will charge 4% service charges for their services
• Goldmine will provide competition analysis for the social media
every month
• This will ensure proper media guidance for the brand.
Thank You!