Eagle Safe Pvt. Ltd.

Submitted By:
Deeksha Talwar
Krishan Mishra
Rakhi
Suman
Sheenam Aggarwal
Aayushi Jain
 Business Plan

Business Idea: Locker systems at School of Business at specific locations

Name of the business: “Eagle Safe Pvt. Ltd”
Location: 14th Block
Potential: 2,500-3,000 students in the block
Logo:
 Vision And Mission Statement

Vision: To provide a safe and convenient place for the belongingness

of students within the campus.
Mission: To achieve customer delight through operational excellence
by providing safe and reliable locker facility to the students.
Tag Line: Buy A Lock! Be Safe!
Company Goals and Objectives:
• To provide dry, secure, and clean facilities with convenient access.
• Regular maintenance and cleaning/sanitizing of lockers when
possession changes.
 Legalities Involved

1. To take permission from LPU for setting a business.

• Venture name
• Space Required
• Preferred Location
• Team Members Name
• Introduction to Project
• Unique Selling Proposition
• Business Plan
• Financial Plan
• Estimated Tenure of the Project
• Partnership Deed

2. To Register a name under Trademark Act

 SWOT

• Affordable for all • Students will be less

students during holidays and
• Easy accessibility summer vacations
• First mover advantage

Strength Weakness

Opportunities Threat

• Expanding locker system • Newspaper vendor

in different blocks • University can provide
• Creating online portal for free lockers as they do in
booking of lockers architecture block
 Analysis of the Feasibility Study

PREFERENCE TOWARDS LOCKER SYSTEM

Total Respondents (50)

32%
Hostler (17) Day Scholars (33)
Yes No
68%

Out of these 50 respondents surveyed 68% of the respondents of the

respondents expressed their need for the locker system with in their block.
 DAYSCHOLARS

Day Scholars (33)

15%

Yes
No Yes (28) No (5)
85%

HOSTELERS

Hostlers (17)

35%
Yes

65%
No Yes (6) No(11)
 Belongings
10%
20%
Books
30%
Laptop
40% Bags
Others

Out of these things 40% of the respondents revealed that they carry laptops
daily to the university while 30% of them agreed on carrying bags and 20%
responded to books and 10% of them responded to other things.
 Feasibility Analysis

Objective : To check the viability of the business idea i.e. locker system
within the Block-14.

Data sources : Primary Source

Sample size: 50

Sampling Technique : Convenience Quota Sampling Technique

 Factors considered important while availing locker facility
4
3.5

ACESSIBILITY EASE
3

SPACE AVAILBALE
LOCATION
2.5
2

PRICE
1.5 SECURITY

1
0.5
0
Most Important Nuetral Less Least
Important Important Important

Based on the response it has been found the students consider security to be
the most important factor while availing a locker facility in the block with
the mean of 1.56, while price was ranked second with the mean of 2.80 and
subsequently followed by location, accessibility ease and space available.
 Preference for availing locker facility
6%
10%

Daily Basis
Weekly Basis
Monthly Basis 20%
Semester Basis
64%

From this study we found that most of the students would likely prefer to avail
locker facility on the daily basis i.e. 64% while only 10 out of 50 respondents i.e.
20% expressed their preference to avail locker facility on the weekly basis and very
few agreed to avail the facility on the monthly or semester basis.
 Peak Hours
9:00-11:00 11:00-1:00 1:00-3:00 3:00-5:00 After 5:00

35

25 25

20 20 20

15 15 15 15 15 15
12
10 10 10 10 10 10

5 5 6 5
3 4

Monday Tuesday Wednesday Thursday Friday

From this we have analyzed that on Tuesday 11:00 a.m. to 1:00 p.m., it is
most likely that the large number of students will access the locker facility.
 Marketing Plan

 Target customer
 USP – Hi Tech IT based locker facility
 Pricing strategy – penetration
 Positioning strategy – safety and burden free
 Marketing Mix

 Product – The product is Locker system and further categorized

into Half-locker and Full size locker.

 Price – For availing service of lockers we set price for Daily-

Rs.15, Weekly- Rs.65, Monthly- Rs.380 and per Semester- Rs.
1100.

 Place – Taking accessibility ease into concern we have thought of

installing lockers 50 of each at three different places, first at the
entrance of the block near the gate, second at 4th floor and at 6th
floor.

 Promotion
 Promotion and Distribution Plan

 Distribute leaflets to campus students to make them aware about

Locker facility within the Business block.
 Put hoarding of company’s Locker facility with required
information outside the business block.
 Place notification regarding newly open business of locker
facility in business block on notice board.
 Using verbal communication.
 Distribute leaflets to students by mentioning their new packages
with prices & attractive discounts like sharing basis for lockers if
avail for full semester.
 Can promote the business on social media.
 Location of the Business

 The location of your business depends on a number of factors as

outlined below:

 Is it convenient for customers to visit you?

 Where is your target market located?

 How important is exposure to your business?

 What is the occupancy cost?

 Keeping all these factors in mind and taking accessibility ease

into concern we have thought of installing 80 lockers on 2nd floor,
160 each on 4th floor and 6th floor.
 Demand Estimation And Sales
Forecasting

Particulars Target
Target Audience 2,500
Number of Students who will avail locker 1,700
facility (68% from Survey)
Assumption taken 850
Only 50% will avail locker facility (in
beginning)
So, our Total Demand will be 850
Segregation of Total Demand
 Sales Forecasting

Particulars Lockers Price No. of Total

Days/Wee Price
ks/ Months
Daily Basis 300 15 22 99,000
Weekly 50 65 4 13,000
Basis
Monthly 30 380 1 11,400
Basis
Semester 20 1,100 1/4 5,500
Basis
Total Sales 1,28,900
 HR Plan
Estimation of Manpower Requirements

Organizational Structure of the Firm

Owner

Manager

Employee
Job Analysis of Manager

Job Description:
Job Title: Manager
Location: 14th Block
Salary: Rs. 10,000
Working Hours: 8:30 am to 6:00 pm
Reports to: Owner
Job Purpose: To manage the working condition of employee, as
directed by the owner regarding the locker system.

Job Specification:
Qualification: Graduate
Skills:
• Manage and maintain a healthy and safe workplace.
• Managing the performance, training and development of helper.
• Manage conflict, discipline and grievance.
• Verbal and written presentation skills.
• Using IT and computer.
Job Analysis of Helper:

Job Description:
Job Title: Helper
Location: 14th Block
Salary: Rs. 7,000
Working Hours: 8:30 am to 6:00 pm
Report to: Manager
Job Purpose: Helper will provide security and maintenance for locker system
in 14 block

Job Specification:
Qualification: 10th class
Skills:
 Ability to operate systems and equipment
 Excellent knowledge of locker safety and security procedures
 Integrity and professionalism
 Strategies of Recruitment, Selection for
Manager
Recruitment of Manager
 Digital recruiting through Internet resources.
 Traditional recruiting through newspapers, universities and job fairs.

Selection Procedures of Manager

 Must be at least 20 years of age.
 Graduate.
 Must be an Indian citizen or an alien lawfully authorized to work in the
India.
 Must demonstrate characteristics such as honesty and personal integrity.
 Must be able to read, write and speak English.
 Must be able to understand and apply work rules and regulations.
Strategies of Recruitment, Selection for
Helper
Recruitment of Helper
 Traditional recruiting through newspapers, pamphlet and job fairs.
 Local agencies and community organizations.

Selection Procedure of Helper

 Must be at least 18 years of age.
 Must have passed 10th class.
 Must be an Indian citizen or an alien lawfully authorized to work in the
India.
 Must be physically and mentally fit to perform duties required by the
job.
 Must be willing to pass medical or psychological tests as a condition of
employment or continued employment.
 Must demonstrate characteristics such as honesty and personal integrity.
Training and Development for Manager
and Helper
 New Employee Mandated Training, Orientation.
 Specialized Training to meet the unique protection needs of each floor.
 Specialized Training to know about the University Management
System.
 Competency & Scenarios Based Training.
 Continuing Education Training.
 Leadership Development & Career Advancement Training.
Motivation and Retention Strategies for
Manager and Helper
 Organize various activities and events at the workplace
 Incentives, perks, cash prizes are a good way to motivate the employees
 Appraisals are also an important way to motivate the employees
 Work should never become monotonous and must offer a new learning
each day
 The management must formulate employee friendly policies
Thank You