 At Sony, their mission is to be a company that

inspires and fulfills your curiosity.

 Their unlimited passion for technology, content
and services, and relentless pursuit of
innovation, drives us to deliver ground-breaking
new excitement and entertainment in ways that
only Sony can.
 Creating unique new cultures and experiences.
 Everything they do, is to move you emotionally.
 Company Name : Sony Corporation
 Founded : May 7, 1946
 Headquarters : Tokyo, Japan
 President and CEO : Kazuo Hirai
 Executive Deputy President and CFO :
KenichiroYoshida
 Headcount : 125,300 (as of March 31, 2017)
Sony Group
Organizational
Chart
Summary as of
1st October,
2016
 Televisions : LCD televisions
 Digital imaging : Interchangeable single-lens cameras,
compact digital cameras, video cameras
 Audio / Video : Home audio, Blu-ray Disc™ players and
recorders, memory-based portable audio devices
 Semiconductors : Image sensors and other
semiconductors
 Electronic components : Batteries, recording media,
data recording systems
 Professional solutions : Broadcast and professional-use
equipment
 Medical : Medical-related equipment
 https://www.youtube.com/watch?v=vaskou2gl44

https://www.youtube.com/watch?v=27J1E700qe8

The Origins of the SONY Brand

The Sony name was created by combining "SONUS,"
the original Latin for "SONIC," meaning sound, with
"SONNY," denoting small size, or a youthful boy.
It was chosen for its simple pronunciation that is the
same in any language.
• It was in 1946 that Masaru Ibuka and Akio Morita
together with a small team of passionate and
committed group of employees started to build
“Tokyo Tsushin Kenkyujo” (Totsuko), or “Tokyo
Telecommunications Research Institute” into the
billion dollar global conglomerate that it is today.
• The main objective of the company was to design
and create innovative products which would
benefit the people.
 Akio
Morita
1982 - CD Player 1982 - "Betacam", a
single-unit, 1/2 inch,
broadcast camera
1985 - Single-unit, 8mm 1987 - Digital Audio Tape
video camera (DAT) deck
1988 - "Mavica", 1990 - "HD Trinitron", 36-
electronic, still-image inch, color HDTV for
camera
home use
1991 - "Kirara Basso" 1992 - Minidisc (MD)
series with "Super system
Trinitron" picture tube
1993 - "Digital Beta cam" 1996 - Cyber-Shot digital
system, broadcast-use, still camera
component digital VCR
1997 - "VAIO" PC by Sony 1999 - Entertainment
Robot “AIBO” ERS-
110
 2001
Sony Bank established in Japan.
Sony Ericsson Mobile Communications
established.
 2004
Sony BMG Music Entertainment established.
 2005
Consortium, including Sony, completes
acquisition of Metro-Goldwyn Mayer (MGM) of
the US.
Sales launch of new “BRAVIA” brand HDTV-
compatible flat-screen TVs.
 2007
Sony relocates headquarters to new building
called "Sony City.“
 2009
Sony Group unveils new brand message
"Make.Believe“
 2010
Sony introduces Cyber-shot™, the world's first
digital still camera with full HD progressive
video.
Current Slogan : “Be Moved”
 Sony Corporation, Japan, established its India
operations in November 1994, focusing on the sales
and marketing of Sony products in the country.
 With brands names such as BRAVIA, Xperia, Alpha,
Headphones, Handycam®, Cyber-shot, Xplod™, Sony
hi-fi, Memory stick® and PlayStation®, Sony has
established itself as a value leader across its various
product categories of Audio/Visual Entertainment
products, Information and Communications, Recording
Media, Business and Professional products.
 Sony has its footprint across all major towns and cities
in the country through a distribution network
comprising of over 20,000 dealers and distributors,
more than 300 exclusive Sony outlets and 25 branch
locations.
 Sony India also has a strong service presence across the
country with 365 service outlets.
 Manned by customer friendly and informed sales
persons, Sony’s exclusive stores ‘Sony Center’ are fast
becoming the most visible face of the company in
India.
 Company : Sony India Pvt. Ltd.
 Managing Director : Mr. Kenichiro Hibi
 Date of Establishment : November 17, 1994
 Staff Strength : 900
 Share Holding : 100% subsidiary of Sony
Corporation, Japan
 Creativity to make inventions
 Right products in right time
 Creativity in marketing
 Technology Development
 Quality and Competitive / Reasonable Price