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Management in
a FMCG
company
Overview of FMCG sector
FMCG expected to FMCG products 100 per cent Foreign Growing awareness,
reach $1.1 trillion by account for 50 per Direct Investment easier access and
2020 from 840 billion cent of total rural (FDI) in food changing lifestyles
in 2017 spending processing and single- have been the key
brand retail and 51 growth drivers for the
per cent in multi- sector
brand retail. 2
4th largest sector in Indian economy
3
Emami: Making people healthy and
beautiful naturally
4
Brand Snapshots
5
Sales Structure of Emami
President of
Sales
Vice President
of Sales
Span of Control
Area Sales
Executive
(Kolkata)
Salesman
(Divided Area
Wise)
6
Reasons for geographic sales
structure
Lack of market duplication was the
foremost reason to opt for this
structure.
8
Roles and Responsibilities (Contd.)
9
Recruitment and Training
They actively and consistently
engage and participate in
premier B Schools campus
recruitment for Interns and
Management Trainees with
an objective of inducting and
nurturing fresh and quality
talent within the organization.
10