Based on the marketing plan

MISSION
This company is dedicated to providing the best service overall
image for companies, institutions and the general public, using
resources and high definition technology and efficient human
resources professionals.
VIEN
In the year 2021 we will be the first choice in photo studio promoting
innovation, creativity and development of the photographic market,
nationally and internationally.
 VALUES
Values to consider our company are based on both customer and employees.
And have a good relationship with people professionally.
 Honesty: composure, decency, fair, reasonable
 Respect: consideration, attention and courtesy to people, have respectable
quality.
 Loyalty: compliance required by laws of honor and loyalty and fidelity
keeping.
 Confidence constant hope you have a very suitable person for matters for
the purpose it is intended.
 Friendliness: act of being affectionate with love or affection
 OBJECTIVES
General purpose
Offer customers quality work, conveying a modern scene of
what you want to express in memory through the current
computer technology applied in the field of photography, to
provide a service and product quality and achieve the
expected acceptance of Trujillano market
 OBJECTIVES
Specific goal
 Determine the motivations, needs and preferences of current customers
when being photographed.
 Achieve a very good relationship and interaction with the customerso
that you can feel satisfied and happy to work with the company.
 Determining a policy of accessible and competitive market prices
Trujillo.
 continuously update the photographic equipment and computer
systems to provide a final product of quality.
LOCATION
 ORGANIZATION CHART
MANAGER

RECEPTIONIST PHOTOGRAPHER MAKE UP DESIGNER

 MANAGER

• IS THE PERSON WHO RUNS A BUSINESS.

• PLANNING, ORGANIZING, DIRECTING AND CONTROLLING THE ADMINISTRATIVE,
FINANCIAL AND COMMERCIAL ACTIVITIES OF THE PHOTO STUDIO.
• OVERSEE ALL PHOTOGRAPHIC ACTIVITIES ARE CONDUCTED IN THE BEST WAY
• MANAGE THE FINANCIAL RESOURCES GENERATED BY THE PHOTO STUDIO
• MAKE DECISIONS WITHIN THE ORGANIZATION ON THE ADMINISTRATIVE AND
COMMERCIAL ASPECTS.
• ADVISE CLIENTS TO HAVE A CLEAR IDEA ABOUT THE SERVICE YOU CHOOSE
PHOTOGRAPHER:
• THIS PROFESSIONAL IN THE AREA OF PHOTOGRAPHY, CHECKED IN RECOGNIZED
MANAGEMENT PROGRAMS FOR EDITING KNOWLEDGE.
THEIR FUNCTIONS ARE
* TAKING PICTURES AND FILMING EVENTS
* ADVISE THE CLIENT ON POSES, COSTUMES AND POSTURES FOR SHOOTING
* PHOTO RETOUCHING AND EDITING VIDEO IN THE RELEVANT PROGRAMS
* SHOW THE CLIENT SHOTS TAKEN FOR ELECTION AND SUBSEQUENT PRINTING
DESIGNER:

• CREATIVITY WILL BE YOUR BEST INTRODUCTION TO CARRY OUT THE PROJECT AT

THE HIGHEST.
• THE ADOBE PHOTOSHOP IS THE PROGRAM TO EDITS AND TO COMPLETE THE JOB.
RECEPTIONIST:
• WITH AN ATTRACTIVE AND FRESH IMAGE WILL BE THE PARTY RECEIVING THE
CUSTOMER WHEN ENTERING THE PHOTO STUDIO.
• * IT WILL SCHEDULE SERVICES TO MAKE PHOTOGRAPHY WORK.
• * IT WILL SERVE THE CLIENT PERSONAL, TELEPHONE OR VIRTUALLY ALWAYS
WITH GOOD SERVICE.
• * AVAILABILITY OF TIME AND ALWAYS WITH A SMILE.
• * AND ESPECIALLY TAKE CONTROL OF THE WORK DONE AND CONTACTING
CUSTOMERS TO ENSURE THIS SERVICE.
MAKEUP
• THIS PERSON HAVE TO SKILLS ON STYLING, MAKEUP, FASHION AND MAKEOVERS
APPLICATION.
• RETOUCH MAKEUP AND HAIR BEFORE SHOOTING
• BODYPAINT PERFORMED IN PREGNANT WHO WANT THIS SERVICE
LOGO TIPO

• THE DESIGN OF THE LOGO CONSISTS OF THE IMAGE OF THE LENS OF A CAMERA,
UNDER THE TRADE NAME OF THE PROJECT AND DIRECTOR OF THE NEW
CONCEPT. BETWEEN A MIXTURE OF ELEGANCE AND FRESHNESS THE LOGO IS
CONCEIVED AS THE FACE OF THE PROJECT.
 DISTRIBUTION PHOTO STUDIO
entry

photo session
Waiting study
Room

Reception

immediate photo makeup and

studio
wardrobe

bathrooms THE MANAGER’S

OFICCE
 3. REALITY OF THE COMPANY
• CLERK EIRL IS A COMPANY DEDICATED TO CAPTURE THE MOST
SPECIAL MOMENTS OF THEIR LOVED ONES AND TRANSLATE
THEM INTO BEAUTIFUL MEMORIES.
• THE PHOTO STUDIO PROVIDES AS A PRODUCT TANGIBLE
PHOTOGRAPHS, SAME AS FOR ITS REALIZATION THEY MUST BE
ACCOMPANIED BY A COMPLEMENTARY SERVICE SUCH AS
ADVICE ON TAKING PICTURES, ACHIEVING A FINAL PRODUCT OF
EXCELLENT QUALITY, PRIOR TO TAKING PICTURES UP TO
CONTRASTING WITH LIGHT, DISPLAY QUALITY OF WORK; AND
FINALLY, WAITING ROOM, SO THEY CAN BE IN A COZY
ATMOSPHERE WHILE WAITING THEIR TURN.
STRATEGIC PLAN OF THE COMPANY
• CURRENT SITUATION OF THE COMPANY
• TECHNOLOGICAL CAPACITY

HAS THE NECESSARY EQUIPMENT FOR PHOTOGRAPHIC STUDIO SESSIONS, HOWEVER IT DOES NOT HAVE SOME
EQUIPMENT NEEDED FOR OUTDOOR SESSIONS OR SOCIAL REPORTS.

• FINANCIAL CAPABILITY

SO FAR IT HAS NOT REQUIRED ANY FUNDING, HOWEVER THIS WILL BE REQUIRED LATER FOR THE OPENING OF A LOCAL
TO INSTALL THE PHOTO STUDIO.

ONE ADVANTAGE YOU HAVE TO ACCESS SOME KIND OF FINANCING IS THAT THE COMPANY IS INCORPORATED AS EIRL.
 STRATEGIC PLAN OF THE COMPANY
• ECONOMIC CAPACITY

• CURRENTLY, THE PHOTO STUDIO DOES NOT HAVE A MONTHLY INCOME THAT ACHIEVES COVER THE
MAINTENANCE.

• AFTER THIS PLAN IS READY FOR LAUNCH, YOU WILL REQUIRE A CAPITAL INJECTION TO IMPLEMENT THE
MARKETING PLAN.

• MANAGEMENT CAPABILITY

• BUSINESS SIZE AND TYPE OF SERVICE PROVIDED MEANS THAT, FOR THE MOMENT, DOES NOT REQUIRE A
COMPLEX SYSTEM MANAGEMENT.

• A TOOL THAT ITSELF WOULD BE NEEDED IS A SYSTEM TO KEEP TRACK OF THE SESSIONS AS WELL AS
INCOME AND EXPENSES. THIS SYSTEM COULD BE DONE IN EXCEL, ACCESS OR .NET).
QUENTIFIED OBJETIVES
• ACHIEVE A MINIMUM FLOW OF MONTHLY SESSIONS. THESE MINIMUM SHOULD BE AS FOLLOWS:
• 20 MONTHLY SESSIONS IN 1ST HALF
• 30 MONTHLY SESSIONS TO 2ND HALF
• 40 MONTHLY SESSIONS TO 3RD SEMESTER
• 50 MONTHLY SESSIONS TO 4TH SEMESTER
• OPEN A PHOTO STUDIO IN THE DISTRICTS OF HOPE BEFORE COMPLETING THE SECOND YEAR OF
THE LAUNCH OF THIS MARKETING PLAN.
• HIRING A PERSON TO SUPPORT THE MARKETING AND ADVERTISING ISSUES. THIS PERSON COULD
BE HIRED PART-TIME.
 SWOT MATRIX
OPPORTUNITIES
- There are only few recognized
companies in the field
- The birth rate has increased in
Trujillo
- Knowledge of the obligation to
enroll a newborn in the RENIEC:
place for dissemination service
- there are still people who want to
document your special moments
and share them
THREATS
- Entry of new competitors
- The opening of new premises of
photography by competitors
- Manufacturer of various devices
with photo function. Threats to the
specialized sector and
professionals
- Price changes
STRENGTHS
- Home service
- Friendly warm welcome, and
reconfortabe
- The session time according to the
need
- No trouble, no extra charges,
- Features:
* Facebook and web page
* Posters, flyers, business cards
- Experience in the area and the
service provided
STRATEGIES OFFENSIVE
- Establish agreements with nests
and schools
- Establish agreements with clinics
devoted to the work: prevention,
childbirth and postpartum
- Advertising campaigns
Defensive Strategies
- Customer loyalty. Provide
customers with differentiated
quality services with prices to
match the developed market in a
friendly and comfortable
atmosphere
- Drive home service as an
alternative to avoid waiting,
queues, traffic problems.
WEAKNESSES
- The payment is always
cash
- Not be known in the
market
- Not have premises in
major shopping centers
- Not have advertising on
major institutions like
providing massive
promotions: banks,
telephone operators
CHANGE STRATEGIES
- Acquire a facility that can
capture the public that
you are interested in
going to an
establishment: purchase a
separate room
- Hiring the services of a
person responsible for
advertising and to
manage them in public
places
SURVIVAL STRATEGIES
- Trade agreements with
companies that can
complement the service
- Make an aggressive
advertising campaign in
order to show the
benefits of the services
offered by the company
 MARKETING MIX - PRODUCT
• PICTURE BOXES
• CD HOLDERS
• DESKTOP CALENDARS
• GLASS TABLES
• PHOTO-ACCORDION
• PICTURE-BOOK
 MARKETING MIX - PROMOTION

• ADVERTISING : PRINT ADVERTISING. THROUGH NEWSPAPERS, MAGAZINES OR BROCHURES.

ONLINE ADVERTISING IS ONE THAT IS DONE THROUGH THE INTERNET. (FACEBOOK,
WHATSAAP, YOUTUBE, WECHAT, INSTAGRAM,)
RADIO ADS.
TV COMMERCIALS.
OUTDOOR ADVERTISING OF THE PREMISES
MARKETING MIX (P4) - PLAZA
CONVENTIONAL
PHYSICAL LOCATION
OUR SERVICE IS DIVIDED INTO TWO PARTS: THE PHOTO SHOOT AND PRODUCT DELIVERY. FOR THE FIRST PART, WE USE A
DIRECT CHANNEL, BECAUSE WE NECESSARILY HAVE TO MAKE THE SESSION EITHER AT THE CUSTOMER'S HOME OR IN
OUR STUDY. HOWEVER, FOR THE SECOND PART, BESIDES HAVING A DIRECT CHANNEL, WE ARE SEEING THE POSSIBILITY
OF HAVING A SHORT INDIRECT CHANNEL, WHICH BASICALLY WOULD BE A TYPE SERPOST MAIL.
AFTER SALES SERVICE REQUIRED
OVERVIEW
• COLLECT INFORMATION FROM OUR CUSTOMERS ABOUT THE LEVEL OF SATISFACTION FOR OUR SERVICE / PRODUCT.

• NEW SHIPPING BY PROBLEMS WITH THE PRODUCT.

BENEFITS
• KNOWING THE DEGREE OF SATISFACTION OF OUR CUSTOMERS AND / OR COMPENSATE FOR ANY NONCONFORMITY. THIS WILL HELP US TO MONITOR AND VERIFY IF OUR SERVICE PERFORMED IS ALIGNED
WITH OUR GOALS.

CHARACTERISTICS
• THEY MAY BE SHORT QUESTIONS POSED DIRECTLY TO THE CUSTOMER OR ANONYMOUS FORMS THAT CAN BE LEFT IN OUR MAILBOXES.

• ON THE OTHER HAND, IF THE PRODUCT CAME WITH CUSTOMER PROBLEMS, DEPENDING ON THE CASE, WE MIGHT SEND AGAIN OR PERFORMING THE SESSION AGAIN.

COST
• THE COST MUST BE BORNE BY F & D, IN ORDER NOT TO CAUSE DISCOMFORT TO THE CLIENT
MARKETING BUDGET
kind frequency total April may June July August
personal

marketing practitioner support x 3 months S / 1800.00 600 600 600

marketing mix
products - products exhibition once 114 114
promotion - mark. Money (coupons /
posters) once 200 200
capital
materials (for packaging) once 200 200
sales promotions
Facebook posts x 6 months 870 218 218 73 73 73

total initial investment (expenses) S / 3184.00 S / 532.00 S / 418.00 S / 673.00 S / 673.00 S / 673.00
accumulated (expenses) 553 749 1,167 1,839 3,184
sessions per month 3 6 14 18 twenty
sessions per week 0.75 1.5 3.5 4.5 5
total income (ref x session. s / 142.38) 9,028 381 763 1780 2289 2543
accumulated (income) 381 1144 4196 6485 9028

income - expenses S / 5844.00 -S / 151.00 S / 345.00 S / 1107.00 S / 1616.00 S / 1870.00

LAST CONCLUSIONS
• THE IMPORTANCE OF A STRATEGIC MARKETING PLAN, WHICH WILL SERVE TO GUIDE US IN
VARIOUS ASPECTS IN ORDER TO ACHIEVE THE OBJECTIVES AND GOALS IS HIGHLIGHTED.
• * IT IS IMPORTANT TO WORK ON NEW PRESENTATIONS AND INNOVATION OF NEW PRODUCTS TO
OFFER OUR CUSTOMERS, THIS WILL BE A VERY IMPORTANT POINT THAT SETS US APART FROM
OTHER PHOTOGRAPHY STUDIOS.
• * CUSTOMER RELATIONS, SINCE THE BEGINNING OF CONTACT WITH THEM, SHOULD BE FIRST.
THIS IS ALSO THE SAME FOR AFTER-SALES SERVICE.
• * STRICTLY ANALYZE THE DESIGN OF EACH ADVERTISING AND PROMOTION IN ORDER TO
REACH THE TARGET AUDIENCE AND APPROPRIATE CONTENT.