Overview of Tourism

in
CENTRAL LUZON
Presented by:
Dir Ronaldo P. Tiotuico
Department of Tourism – Region III
The World Tourism
The Growth of World
Tourism

 Tourism growth over the past 50 years is

dramatic: from 25 Million in 1950 to 698
Million in 2000
 One of the most remarkable economic and
social phenomena of that period
 Forecasts indicate the trend will continue
with 1.5 B in 2020!
 Tourism Sector Level Value Chain

Awareness
Tour Transpor- Delivery and
and Perception Accom-
Package tation/ Tourist
of the Acquisition Air Flight
modation
Satisfaction
Philippines

• Awareness • Sales • Air • Hotel capacity • Tourist

and channels accessibility and utilization satisfaction
perception of and airports levels
• Travel agents
the
• Quality and
Philippines
value of tourist
products and
services

All elements to be tracked and measured

 The Unstoppable Expansion of
International Tourism
International Tourist Arrivals by Receiving Region, 1950-2004*
800
Middle East
700
Africa
Average growth of 6.5% a year
600 Asia and the Pacific

500 Americas
million

Europe
400 763 million
300

200

100 25 million
0
50

60

70

80

90

00

*
04
19

19

19

19

19

20

20
Worldwide Visitor Arrivals and Receipts
1996 - 2006
Visitor
Visitor Arrivals
Year % Inc/Dec Receipts % Inc/Dec
(In Millions)
(In US$B)
1996 575 6.28 % 434.0 5.60 %
1997 599 4.17 443.0 2.07
1998 617 3.00 443.0 0
1999 640 3.73 455 2.71
2000 687 7.34 482 5.93
2001 687 0 464.0 -3.73
2002 707 2.91 474.0 2.16
2003 694 -1.84 535 12.87
2004 765 10.23 635 18.69
2005 806 5.36 683 7.56
2006 842 4.47
 International Tourist Arrivals
2005
Country (In Millions)
France 76
Spain 55.6
U.S. 49.4
China 46.8
Italy 36.5
United Kingdom 30.0
Mexico 21.9
Germany 21.5
Turkey 20.3
Austria 20.0
Factors in Tourism Growth
 Increase in real income
 Increase in life expectancy
 Retiring baby boomers
 Faster and cheaper air travel
 Easier access and more destinations
 Rapid developments in IT
Trends in Asia Pacific Region
 Japan’s economy is registering an upward
trend of 2.8%

 Hongkong, China and Korea are predicted to

grow by 5.5%

 South East Asian countries are expected to

grow from 6-7%, characterized by
liberalization on outbound travel and
increasing number of travel agencies

 In China alone, there are about 111 M

internet users now
 IMPACT OF TOURISM
Benefit to the State
Property Tax, Imports Duty, Sales Tax, Income Tax, Hotel Tax,
Transport Tax, Entertainment Tax
Image Building
Educational Significance
Study tours, university programmes, exchange programmes,
seminars and conferences
Cultural Significance
Economic Growth and Employment Generation
 PLUS AND MINUS OF TOURISM
Plus Side
Jobs for local host population
Re-distribution of wealth with the rich spending money in
remote rural areas
Overpopulation
Minus Side
Land use (farm lands converted to tourism estates)
Social issues like child-sex tourism, pedophilia, prostitution
Environmental issue – Raid on ecology, natural resources
 Socioeconomic Variables on Tourism Demand
Age
Income
Sex
Education

Purposes of Travel
Business
Meetings, Conventions, Congresses
Incentive Travel
Pleasure/Personal
The Elderly, Singles and CouplesHandicapped, Casino
About Central Luzon
 Central Luzon
• 120o45I to 121o21IE longitude
and 14o 23I to 16010IN latitude

• 1.8 million hectares

• Divided into 7 provinces:

Aurora, Bataan, Bulacan, Nueva

Ecija, Pampanga, Tarlac,
Zambales

Department of Tourism Region III

 INTRINSIC ADVANTAGES
CL’s STRATEGIC LOCATION
• Proximity to Metro Manila

• Gateway to the rest of

North Luzon from Metro
Manila

• The only region that

EAST-WEST
Connection
rr
has access to both
NORTH-SOUTH
Connection

the Pacific Ocean in

the east and China
Sea in the west

•A Wellspring of Diversity

CLRDP 2004-2010 Department of Tourism Region 3

 INTRINSIC ADVANTAGES
Located at the heart of Asia…
TRAVEL TIME BY AIR (in hours)

Brunei Darussalam 3.00

China, Beijing 3.00
China, Hong Kong 1.50
Indonesia, Jakarta 3.75
Japan Tokyo 4.00
Malaysia, Kuala Lumpur 3.50
Singapore 3.00
South Korea, Seoul 3.50
TAIWAN, TAIPEI 2.00
Thailand, Bangkok 3.00
United States, New York 18.0

TRAVEL TIME BY SEA (in days)

Brunei Darussalam 4
China, Beijing 4
China, Hong Kong 3
Indonesia, Jakarta 6
Japan, Tokyo 6
Malaysia, Kuala Lumpur 6
Singapore 4
South Korea, Seoul 5
TAIWAN, TAIPEI 3
Thailand, Bangkok 3

CLRDP 2004-2010 Department of Tourism Region III

CL Trade & Industry Performance: 2004-2006

INVESTMENTS
Central Luzon Investment Performance
2004 - 2006 (in Billion PhP)
200

150
133.91 B

100

50

0
2004 2005 2006
Source: DTI Region 3 Department of Tourism Region III
CL Trade & Industry Performance: 2004-2006

INVESTMENTS
Central Luzon Investment Performance
By Source: 2004 - 2006 (in Billion PhP)

Source 2004 2005 2006

BOI 102.45 54.54 53.78
PEZA 0.45 0.47 2.17
BNR 30.40 23.59 29.22
CDC 2.35 3.24 12.69
SBMA 6.14 56.39 28.44
Others 0.34 13.86 7.61
Total 142.15 152.09 133.91

Source: DTI Region 3 Department of Tourism Region III

CL Trade & Industry Performance: 2004-2006

INVESTMENTS
Central Luzon Investment Performance
By Province: 2004 - 2006 (in Billion PhP)

Province 2004 2005 2006

Aurora 0.05 0.69 0.29
Bataan 98.62 53.75 47.6
Bulacan 17.79 13.53 20.29
Nueva Ecija 1.75 2.38 2.44
Pampanga 14.34 20.28 31.05
Tarlac 1.02 1.72 1.6
Zambales 8.57 59.73 30.53
Total 142.15 152.09 133.79

Source: DTI Region 3 Department of Tourism Region III

 Investments Ranked 2nd (21%) nationwide
Aurora
Zambales
(in PhP billion)
0%
23%
Bataan
Tarlac 36%

Source 2005 2006 1%

BNR 23.59 29.22

BOI 54.54 53.78

PEZA 0.47 2.17 Pampanga Bulacan

23% Nueva Ecija 15%
CDC 3.24 12.69 2%

SBMA 56.39 28.44

Others* 13.86 7.60

INVESTMENTS BY
*Includes DTI-initiated activities, LGU Infra, other IEs and other big tickets
PROVINCE: 2006

216,555 new jobs generated by investments in 2006

Source: DTI, NEDA Region 3

Department of Tourism Region 3

 Political Subdivision
Province No. of No. of No. of
Districts Municipalities Cities
AURORA 1 8
BATAAN 2 11 1
BULACAN 4 22 2
NUEVA ECIJA 4 27 5
PAMPANGA 4 19 2
TARLAC 3 17 1
ZAMBALES 2 12 1
TOTAL 12 115 12
Development Directions

Department of Tourism Region III

Development Directions

ENHANCED

W
CORRIDOR

Source: NEDA R3
Department of Tourism Region III
Enhanced W Growth Corridor
1st Leg/Western Portion – Blue Strip

TOURISM CORRIDOR

Inner Leg/Central Portion – Orange Strip

INDUSTRIAL AREA

Eastern Portion – Green Corridor

AGRICULTURAL AREA

Department of Tourism Region III

The Tourism Industry

Department of Tourism Region III

 Department of Tourism
Vision:
- Improve accessibility of travel destinations

- Make tourism products better and more

affordable

-Promote a culture of tourism among local

residents
- Increase recognition of tourism as an
effective and efficient tool towards socio-
economic development of the Philippines
Department of Tourism Region III
 Department of Tourism
Mission:
- To generate foreign currency and employment

- To spread the benefits of tourism to a wider

segment of the population with the support,
assistance and cooperation of both the private
and public sector

- To ensure the safe, convenient, enjoyable stay

and travel of foreign and local visitors in the
Philippines

Department of Tourism Region III

 DOT FUNCTIONS
Promotions and Marketing
Planning and Investments
Industry Training
Research and Statistics
Standards and Accreditation
Administration
 TOURISM SITUATIONER
After decline in 2000-2003, Philippines gained momentum in
2004 with 2.3M in visitors or 21.9% leap from 1.9M in 2003

In 2005, visitors totalled 2.6M or 14.5% increase from 2004

with dollar receipts at US$2.19B

In 2006, we attracted 2.8M tourists or 8.5% higher than the

previous year

In 2007, visitor arrivals stood at 3.09M with dollar receipts at

US$4.885

Top Core Markets in 2007: Koreans, USA and Japan

 Visitor Arrivals to the
Philippines Year
Actual Arrivals (in Million)
Volume Growth Rate

5 1996 2.05 16.4 %

1997 2.22 8.5 %
1998 2.15 (3.3)%
1999 2.17 1.0 %
4 2000 1.99 (8.2)%
Projected 2001 1.80 (9.8)%
2002 1.93 7.6 %
3 2003 1.90 (1.3)%
2004 2.29 23.0%
2005 2.60 14.5%
2 2006 2.84 8.4%
2007 3.09
1 Projected Arrivals (in Million)
Year Volume Growth Rate
0 2007 3.20 12%
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2008 3.65 14%
Actual 2009 4.24 16%
2010 5.00 18%
The 2007 has been a breakthrough for Philippine tourism as healthy growth in
visitor arrivals was recorded.

Visitor Arrivals to the Philippines, 2000- 2007

(In Millions)
3.50

3.09 Trend Line

3.00 2.84

2.62
2.50
2.29

1.99 1.93
2.00 1.80 1.90

1.50
2000 2001 2002 2003 2004 2005 2006 2007
-8.2% -9.8% 7.6% -1.3% 20.1% 14.5% 8.4% 8.7%
YoY Growth
Rate (%)

Source of Data: Arrival/Departure Cards and Sea Manifests

Visitor Sample Survey at International gateways
 Philippine Visitor Receipts
Actual Tourism Receipts 2010

(in US$ Billion) 2009

2008
Year Volume Growth Rate
2007
1996 2.70 10.1% 2006
1997 2.83 4.8%
2005
1998 2.41 (14.8)%
1999 2.55 5.8% 2004
2000 2.13 (16.4)%
Projected
2003
2001 1.72 (19.3)%
2002
2002 1.74 1.0%
2001
2003 1.52 (12.5)%
2004 1.99 30.7% 2000
2005 2.23 12.32% 1999
2006 3.46 54.96%
1998
2007 4.88 1997
Actual
1996
Projected Tourism Receipts
(in US$ Billion)
Year Volume Growth Rate
0 1 2 3 4 5
2006 2.72 16.0%
2007 3.12 15.0%
2008 3.56 14.0%
2009 4.06 14.0%
2010 4.59 13.0%
For the first time ever, foreign expenditure posted a hefty growth of 40.99% to reach
US$4.885 Billion.

Visitor Expenditure in the Philippines, 2000- 2007

(In US$ Billion)

5.00 4.885
Trend
Line
4.50
4.00
3.465
3.50
3.00
2.50 2.133 2.236
1.990
2.00 1.722 1.740
1.522
1.50
2000 2001 2002 2003 2004 2005 2006 2007
YoY
Growth -16.40% -19.27% 1.01% -12.49% 30.74% 12.32% 54.96% 40.99%
Rate

Source of Data: Arrival/Departure Cards and Sea Manifests

Visitor Sample Survey at International gateways
Visitor Arrivals (2003-07)
3,200,000

3,000,000 3,091,993

2,800,000 2,843,345

2,600,000
2,623,084

2,400,000

2,291,352
2,200,000

2,000,000
1,907,226
1,800,000
2003 2004 2005 2006 2007
 Philippine Top 12 Markets, 2006
 Korea is the
Country Volume % Share Growth number 1 tourist
Rate market in 2006 with
a share of 20
KOREA 572,133 20.1% 16.9% percent and growth
rate of 17 percent
USA 567,355 20.0 7.4
JAPAN 421,808 14.8 1.5  China continues
CHINA 133,585 4.7 24.3 to demonstrate
robust growth at
TAIWAN 114,955 4.0 -6.5 24 percent in
2006 after
AUSTRALIA 101,313 3.6 5.02 experiencing 171
HONGKONG 96,296 3.4 -10.2 percent increase
in 2005.
SINGAPORE 81,114 2.9 16.8
CANADA 80,507 2.8 10.5  Singapore and
Malaysia visitors
UNITED 68,490 2.4 8.7
continued to
KINGDOM
increase with the
MALAYSIA 53,279 1.9 23.7 proliferation of low
cost carriers
GERMANY 51,402 1.8 2.0
 Top Foreign Markets, 2007
Rank Country Arrivals % Share Inc/Dec

1 Korea 653,310 21.1% 14.2%

2 USA 578,983 18.7% 2.0%

3 Japan 395,012 12.8% -6.4%

4 China 157,601 5.1% 18.0%

5 Australia 112,466 3.6% 11.0%

6 Taiwan 112,206 3.6% -2.4%

7 Hong Kong 111,948 3.6% 16.3%

8 Singapore 94,008 3.0% 15.9%

9 Canada 91,308 3.0% 13.4%

10 UK 79,670 2.6% 16.3%

One of the main achievements of the DOT is the consolidation of global market
portfolio to sustain growth in core markets.

Top Markets of the Philippines, 2007

700,000 653,310
578,983
600,000

500,000

395,012
400,000

300,000

200,000 157,601
112,466 112,206 111,948 94,008 91,308 79,670 65,695
100,000 55,894

0
Korea USA Japan China Australia Taiw an Hong Singapore Canada UK Malaysia Germ any
Kong

YoY Growth
Rate (%) 14.2 2.0 -6.4 18.0 11.0 -2.4 16.3 15.9 13.4 16.3 23.3 8.7

Source of Data: Arrival/Departure Cards and Sea Manifests in major international gateways and sea ports.
 How Did Our Neighbors Do in
2006/2005?

COUNTRY 2006 2005 Percentage

Growth

Malaysia 17,500,000 16,431,055 6.51%

Thailand 13,650,000 11,516,936 18.52
Singapore 9,673,362 8,875,980 8.98
Indonesia 4,871,351 5,002,101 (2.61)
Vietnam 3,583,486 3,430,000 4.47
Philippines 2,843,345 2,623,084 8.40
Cambodia 1,700,041 1,421,615 19.59
Lao PDR 1,200.000 1,081,606 10.95
Brunei 836,435 815,054 2.62
Myanmar 630,061 660,206 (4.57)
Impact of Devolution
 Licensing, Infrastructure
Development, and Domestic
Marketing Devolved to LGUs
 International Marketing to DOT
 Accreditation for DOT (Optional)
 Police Powers Devolved to LGUs
Tourism Planning and
Investment

Department of Tourism Region III

THE SUPER REGIONS
North Luzon

Luzon Urban Central

Beltway Philippines

Cyber Corridor

Mindanao
 CREATION OF SUPER REGIONS
• Regrouping the smaller regions into bigger
planning areas called “super regions” to
bolster the natural advantages of five
distinct sub-economies regions of the
country
• Create opportunity across the country
• Boost economic and market potentials of
these areas
• Spur further development of the entire
country
 THE SUPER REGIONS PLAN

The super regions harness the

economic strengths of major
areas of the country as well as
the knowledge and technology
sector, with much larger
economies of scale more
attractive to investors, lenders
and aid donors.
 NORTH LUZON SUPERREGION
• Regions 1, 2 and CAR, plus northern part of Aurora,
Nueva Ecija, Zambales and Tarlac

Agribusiness
Quadrangle

NORTH AURORA

NORTH NUEVA ECIJA

NORTH ZAMBALES
Source: NEDA 3 NORTH TARLAC
LUZON URBAN
BELTWAY

Particulars No. %
Share
in Phil.
Land Area 42,563 14.2
(sq. km. 2001)
No. of Provinces 15 19.0
(June 2005)
No. of Cities 35 30.4
(June 2005)
No. of Municipalities 249 16.6
(June 2005)
No. of Barangays 8,576 20.4
(June 2005)

Source: NEDA 3
METRO LUZON URBAN BELTWAY
• Central Luzon, Metro Manila,
• Calabarzon, Mindoro and
•Marinduque

INDUSTRY
Subic-Clark-Tarlac
NLEX-Northral
SLEX-Southrail

GLOBAL
COMPETITIVENESS

Source: NEDA 3
 Priority Strategic Infrastructure Projects in CL

DINGALAN INTERNATIONAL
TARLAC-IBA ROAD PORT

DIOSDADO MACAPAGAL
INTERNATIONAL AIRPORT CAGAYAN VALLEY ROAD
WIDENING

SUBIC-CLARK-TARLAC MANILA NORTH TOLLWAY

TOLLROAD PROJECT

NORTH RAIL PROJECT

SUBIC BAY PORT

ON-GOING
PORT OF ORION
(DMC CRUISE TERMINAL
DINALUPIHAN-ANGELES ROAD

Source: NEDA 3 Department of Tourism Region 3

 Vd
Vt 
V C 2  1

Source: NEDA Region 3,BCDA

 Central
Objectives Techno
Park
Tarlac
 To develop Subic & Clark
and enhance growth of
Central Luzon by linking:
 Subic Bay Freeport and Special
Economic Zone (Bataan)
Clark
 Clark Special Economic Zone Ecozone
(Pampanga)
Pampanga

 Central Techno Park (Tarlac)

 Infrastructure Backbone of NORTH LUZON

EXPRESSWAY
the Subic-Clark Corridor
 Generates at least 3,400 To METRO
MANILA
employments during the Subic
construction Freeport
Bataan
SUBIC-TIPO
TOLL ROAD
 Central
The Subic-Clark-
La Paz
Interchange
Techno
Park
Tarlac San Miguel
Tarlac
Interchange

Expressway Project PACKAGE 2 : 43.27 KM

CLARK-TARLAC SECTION

Clark North
Interchange

 Package 1-Subic-Clark Section Clark Logistics

Interchange
Concepcion
Interchange

 50.5 kilometers long

Clark Spur/NLE
 4-lane Asphalt Concrete Ecozone Interchange

Pavement Pampanga
 3 Major Bridges
 2 Interchanges
NORTH LUZON
EXPRESSWAY

 Package 2 - Clark-Tarlac Section PACKAGE 1: 50.5 KM

Zambales
 43.2 kilometers long SUBIC-CLARK SECTION
To METRO
Subic MANILA
 4-lane Asphalt Concrete Freeport Dinalupihan
Interchange
Pavement Tipo
Junction
Bataan
 1 Major Bridge
 6 Interchanges SUBIC-TIPO
TOLL ROAD
Diosdado Macapagal international
Airport Expansion Plan
DMIA Expansion Plan
- Expansion of passenger terminal to
double the existing capacity to cater to more
airlines and passengers

- Once the new terminal is constructed, the

existing terminal will remain as the low cost
carrier terminal to service all the low cost
airlines

- The new terminal will cater to other full

service airlines
 North Rail Project
Will provide efficient transport
service for passengers and goods
between Metro Manila, Central and
Northern Luzon
Phase I – 80 km rail line between Caloocan
City to DMIA at Clark Freeport Zone

Phase II – Branch line to SBMA

Phase III – Extension to Bonifacio Global City

Phase III – Extension to Poro Pt. Special

Economic Zone, Sn Fernando, La Union
Subic Port Project
• construct a new container port at Cubi
Point, Subic, rehabilitate the existing port
facilities at the Naval Supply Depot (NSD)
and Boton areas

• rehabilitate the existing port facilities at the

Naval Supply Depot (NSD) and Boton areas

• procure gantry cranes and other cargo

handling equipment including the
construction of access roads and
installation of new navigational
equipment.
OTHER PROJECTS
• Manila North Road Widening &
Upgrading

• Iba-Tarlac-Sta. Rosa Road

• Dinalupihan-Angeles Road Widening and

Upgrading

• Cagayan Valley Road Widening &

Upgrading
• Dingalan International Port
• Port of Orion (DMC Terminal)
Tourism Infrastructure and
Services
 Type Classification No. of Establishment No. of Rooms

Hotel Deluxe 2 538

First Class 1 337

Existing Standard 11 664

Tourism
Economy 2 97
Tourist Inns 4 74
Infrastructures Motel 3 77
Resorts AAA 2 203
AA 4 88
A 4 91
ACCREDITED Travel
Agencies TTA 23
TOTAL ROOMS 56 2169
Tourist Land
TTO’S Transport 5
Tourist Air
Transport 1
Department
TRE’S Store 1
Restaurant 4
Gasoline
Station 2
Reg'l Tour
Tour Guides Guides 31
 Type Province No of Establishments No. of Rooms
Hotel Bataan 3 223

Bulacan 1 88

Existing
Nueva Ecija 14 495

Pampanga/Clark 34 1,801

Tourism Subic/Olongapo

Tarlac
27

6
929

161
Infrastructures Resort Aurora 12 81

Bataan 19 369

Bulacan 19 341

Nueva Ecija 2 29

NON- Pampanga/Clark 3 437

ACCREDITED
Subic/Olongapo 11 382

Tarlac 2 8

Zambales 77 1,305

Tourist Inn Aurora 1 17

Pampanga/Clark 4 122

Olongapo 4 163

Tarlac 1 5

Lodging Houses Aurora 14 83

Bataan 3 44
Pampanga 8 114
Olongapo 1 19
Tarlac 1 8
Dormitory Nueva Ecija 1 25

Pampanga 5 27

Subic 1 19

Motel Pampanga 7 205

TOTAL ROOMS 28 7500

 NON- ACCREDITED (continued)
Travel Agencies Bataan 3 Museums Bulacan 2
Bulacan 20 Nueva Ecija 3
Olongapo 4 Pampanga/Clark 7
Pampanga/Clark 28 Zambales 2
Tarlac 2 Tarlac 3
SPA’s Bataan 3 Parks Aurora 2
Bulacan 12 Bataan 5
Nueva Ecija 9 Bulacan 2
Pampanga/Clark 28 Nueva Ecija 3
Subic/Olongapo 11 Pampanga/Clark 9
Tarlac 2 Subic 3
Restaurants Bulacan 11 Tarlac 4
Pampanga/Clark 37 Zambales 1
Nueva Ecija 12 Training
Center Pampanga/Clark 4
Subic/Olongapo 47
Subic 6
Tarlac 3
Special
Zambales 7
Interest Pampanga 1
Sports Club Bulacan 1
Subic/Olongapo 10
Pampanga/Clark 4
Zambales 3
Subic 9

Tarlac 1
NON- ACCREDITED (continued)

No. of
Types Province Establishment
Convention Hall Aurora 3
Bataan 8
Bulacan 1
Nueva Ecija/Sn Jose
City 15
Pampanga/Clark 3
Subic/Olongapo 5
Tarlac 1
Tourism/HRM
School Aurora 3
Bataan 4
Bulacan 12
Nueva Ecija 5
Olongapo 4
Pampanga 7
Tarlac 2
Zambales 1
Comparative Visitor Arrivals
Region 2005 Rank 2006 Rank
I 287,649 13 336,161 14
II 405,287 10 408,007 11
III 396,214 11 411,215 10
IV 4,845,488 1 4,407,728 1
By Region V 501,378 8 637,127 9
(2005-2006) VI 1,599,670 2 1,610,677 3
VII 1,460,775 3 1,631,445 2
VIII 164,542 14 203,569 15
IX 431,168 9 507,359 8
X 707,807 6 893,082 5
XI 715,926 5 761,183 6
XII 592,302 7 627,126 7
XIII 365,032 12 362,836 12
NCR - 359,453 13
CAR 866,242 4 992,920 4
TOTAL 13,339,480 14,146,909
Employment Generated
Province Classification Managerial Rank & File
Zambales/Subic Hotel 102 1,369
Resort 8 83
Pampanga/Clark Hotel 73 607
Resort 6 144
From Olongapo Hotel 11 54

Accredited Resort 49 253

Establishments Bulacan Resort 16 125

Motel 2 46
Nueva Ecija Resort 1 21
Pampanga/Clark Travel Agencies 20 65
Bulacan Travel Agencies 13 21
Nueva Ecija Travel Agencies 5 10
Olongapo Travel Agencies 1 3
Pampanga/Clark Tourist Land Transport 19 118
Tourist Air Transport 4 11
Pampanga/Clark Restaurant 4 96
Nueva Ecija Restaurant 4 17
Tarlac Restaurant 1 29
Bulacan Department Store 26 500
Pampanga Gasoline Station 6 40
TOTAL 371 3,612
Regional Statistics
Regional Visitor Statistics

Year Foreign Domestic Total Inc/Dec

2002 99,511 239,165 338,676 N/A

2003 109,826 222,415 351,392 3.76%

2004 125,128 247,271 372,399 5.98%

2005 147,808 248,761 396,569 6.50%

2006 156,942 254,273 411,215 3.67%

2007 137,199 282,439 419,638 2.05%

Top Major Markets in the Region in 2007

Country of Residence Total

USA 47,477
Japan 23,652
South Korea 15,924
Australia 7,774
Comparative Visitor Arrivals
By Province
(2005-2006)

Province 2006 Rank 2007 Rank

Aurora - - - -
Bataan 25,474 4 20,369 4
Bulacan 45,911 3 53,716 3
Nueva
Ecija 14,578 5 13,321 6
Pampanga 165,224 2 164,555 1
Tarlac 10,333 6 18,292 5
Zambales 149,695 1 149,385 2
Total 411,215 419,638
Clark Airport Statistics
 CLARK INT’L AIRPORT
International No of Flights, JAN - DEC 2006

AIRLINES NO. OF FLIGHTS

TIGER AIRWAYS 954
AIR ASIA 725
ASIANA 278
CR AIRWAYS/HONGKONG 100
AIRLINES
SHANGHAI AIRLINES 5
CHINA SOUTHERN 3
GRAND TOTAL 2,065
Clark Airport Statistics
2004 2005 2006 2007
22,640
114,902 235,004 251,296
Year 2005 2006 2007
Foreign 56,275 83,952 88,028
Filipinos 22,640 151,052 163,268
Growth Rate 407.5% 104.5%
Clark Airport Major Markets
Markets 2005 2006 2007
Korea 27,996 29,127 26,920
Malaysia 9,961 19,698 25,703
USA 5,028 7,213 6,966
Singapore 2,608 4,965 4,523
Taiwan 2,259 424 249
China 1,484 5,306 4,638
UK 1,475 3,106 3,068
Indonesia 472 1,586 1,101
Australia 733 2,722 3,517
Hong Kong 669 1,830 2,323
 Clark and Subic Air Arrivals

AIRPORT 2003 2004 2005 2006

2007

Clark 4,160 22,640 114,902 235,004 251,296*

Subic 16,175 16,838 23,171 14,413 1,124*

*Subic 2007 arrivals – January to February only

*Clark 2007 arrivals - Foreign – 88,028 OFWs – 163,268

Clark Airport Arrivals (2008)
Month Intl Domestic Total
Jan 19,424 2,416 21,840
Feb 18,761 1,859 20,620
Mar 21,130 1,872 23,002
Intl Airlines: Asiana (Sokor/US), Tiger Airways (Singapore), Air Asia (KL/Kota),
China Southern (Guangzhou), Hong Kong Express (Hong Kong), World Airways,
Deer Air
Domestic Airlines: SeAir (Mla/Palawan) and Cebu Pacific (Cebu)
Clark Visitor Profile
Survey on Visitor Profile (DMIA)
Travel Arrangement:
20.17% - Package
43.23% - Independent
36.60% - Not Stated

Age Group:
35-44 - 24.40% (12,854)
45-54 – 21.35% (11,245)
25-34 – 17.79% ( 9,370)

Total Surveyed: 52,678 (A/D Cards)

Frequency of Visit:
First Visit – 29.70% (15,644)
Repeat Visit – 35.17% (18,526)
Not Stated – 35.13% (18,508)

By Occupation:
Professional – 30.32% (15,972)
Student/Minor – 15.12% (7,963)
Clerical/Sales – 2.16% (1,140)
By Purpose of Visit:
Holiday – 57.76% (30,427)
VFRs – 15.16% (7,986)
Others – 7.71% (4,060)

By Sex:
Male – 60.69% (31,969)
Female – 34.76% (18,313)
Not Stated – 4.55% (2,396)
RESULTS FROM 2005 HOUSEHOLD
SURVEY ON DOMESTIC VISITORS,
April – Sept 2005
 43.5% (23 Million)
Filipinos, 15 years
old and up traveled
within this period

EACH INDIVIDUAL
MADE 2 TRIPS AND
VISITED TWO
PLACES IN THE
COUNTRY FOR THE
SIX MONTH
PERIOD
RESULTS FROM 2005 HOUSEHOLD
SURVEY ON DOMESTIC VISITORS,
April – Sept 2005
 ALMOST 99% OR 23.5 Million domestic travelers had
independent domestic trips

 17.5 Million spend an average of:

1. Accommodation P1,200.00
2. Food and beverage P 400.00
3. Sight seeing and guided tour P 600.00
4. Entertainment & Recreation P 300.00
5. Local transport (sea,air or land) P 400.00
6. Shopping P1,100.00
7. Others P3,200.00
 RESULTS FROM 2005 HOUSEHOLD
SURVEY ON DOMESTIC VISITORS,
April – Sept 2005
MOST FREQUENTLY
VISITED PLACES:
1. NCR
2. CAVITE
3. BATANGAS
4. LAGUNA
5. ILOILO
6. BULACAN
7. NUEVA ECIJA
8. PAMPANGA
9. CEBU
10. PANGASINAN
11. ALBAY
Visitor Profile And
Travel Characteristics, 2006
 Mode of Travel
 Air (98.73%) Sea (1.27%)
 Sex
 Male (61.22%) Female (37.40%)

 Average Age 38.26 years old

 Purpose of Visit
 Holiday 46.99%
 VFR (Visit Friends / Relatives) 26.66%
 Business 13.18%
 Convention 1.28%
 Official Mission 0.11%
 Visitor Profile And
Travel Characteristics, 2006
 Frequency Visit (%)  Overall Average Length
- First Visit 31.27 of Stay ( Nights) 12.06
- Repeat Visit 51.30 - Foreign Visitors 10.98
- Overseas Filipino 48.02

 Travel Arrangement  Average Daily

- Independent 61.67 Expenditure
- Package Tour 18.56 (US$) 83.91
- Not Stated 19.77 Foreign Visitors 84.70
Overseas Filipino 55.78
Foreign Visitors Expenditure
2006
 Average Daily Expenditure US$ 83.91

 Major Items of Expenditure

 Accommodation US$ 25.72
 Shopping 22.01
 Food and Bev. 20.39
 Entertainment
7.02
 Local Transport 4.71
 Miscellaneous 2.81
 Guided Tour 0.36
Tourist Attractions by
Province
Major Attractions by Province
Aniao Islets, Cemento Beach, Digisit Beach,
Aurora Dimadimalangat Islet,
and the Lukso-Lukso Islets, Dicasalarin Bay,
Cunayan Falls, Ditumabo Falls,
Banju Springs, Dingalan Bay View Site,
Lamao Caves and the Rocks of Dingalan

Dambana ng Kagitingan (Shrine of Valor),

Bataan Zero Km. Death March Marker (Bagac)

Water Sports, Jetski or windsurf at Bagac

Mountain Climbing Mt. Natib (Orani,
Bataan)
Major Attractions by Province
Hiyas ng Bulacan Museum, Barasoain
Bulacan Church, Kameztisuhan

Biak-Na-Bato National Park

Nueva Pantabangan Dam, Central Luzon

Ecija State University (CLSU), PhilRice

Pampanga Betis Church (Guagua, Pampanga)

HILAGA VILLAGE (formerly Paskuhan
Village), Cutud Lenten Rites (Sn Fdo)
Candaba Swamps (Candaba), Nayong
Pilipino Sa Clark, Clark Museum,
Museong Kapampangan, Museo ning
Angeles
Center for Kapampangan Studies (Holy
 Major Attractions by Province
Capas National Shrine
Tarlac (Capas)
Sto. Domingo Death March
Marker (Capas)
Mt. Pinatubo, Relic of the True Cross
(San Jose, Tarlac)
Zambales CASA SAN MIGUEL FOUNDATION
Magsaysay Ancestral House
(Castillejos)
Ocean Adventure (Subic Bay Marine
Exploratorium)
Zoobic Safari
Major Festivals by Province
Major Festivals by Province
AURORA DAY
Aurora (February 14-19)
Sabutan Festival

Bataan Day
Bataan (April 9)
Pawikan Festival

Pulilan Carabao Festival,

Singkaban Fiesta (Linggo ng
Bulacan Bulacan) Sept. 8-15
Obando Festival, Carabao
Festival
Bocaue River Festival (Pagoda
Festival)
Major Festivals by Province
Taong Putik Festival of
Nueva Ecija Aliaga

Apung Iru Fluvial Festival (Apalit),

Sisig Festival ( Angeles City),
PAMPANGA Sinukwan Festival
Pampanga Day, Dec 11
Pyestang Tugak (City of San Fernando)
Giant Lantern Festival (City of San Fernando)
Philippine International Hot-Air Balloon Festival
Fiestang Kuliat (Angeles City)
Tigtigan at Terakan keng Dalan (Angeles City)
Major Festivals by Province

Tarlac Malatarlak Festival

Zambales Mango Festival

Paynauen 'Duyan' Festival
Ulo ng Apo Festival
(Olongapo City)
Tourism Milestones
Milestones for Tourism
 Subic-Clark-Tarlac Expressway
 North Luzon Expressway
 DMIA Air Arrivals
 Subic International Airport
 Subic International Seaport
 North Rail Project
 Foreign Investments (Hotels, Resorts)
 3M Visitors in 2007 and 5M in 2010
What DOT-RIII Has Done
 SkillsEnhancement Programs
 Airport Reception Unit in DMIA
 Domestic Promo Program with Budget
 North Phils Tourism Fair (SM City Clark)
 Sales Missions (Domestic/Overseas)
 Production of Brochures (North Phils)
 www.visitmyphilippines.com
 Interactive Maps (ongoing)
What DOT-RIII Has Done
 Festivalsand Events Promo
 AVP for Central Luzon (Living Asia)
 Central Luzon Tourism Council
 Fam Trips for Foreign Media
 Pik-A-Pak-N-Go Tours
 Convention Organization
 Bike Tourism (Motorcycles, Mt. Bikes)
 Mt. Pinatubo Ecotourism Program
What DOT-RIII Has Done
 New Product ID (Health and Wellness w/
DTI-RIII, Hot Springs in Sapangbato,
Sacobia Valley as Camping Site,
Candaba Swamp Bird Watching, etc.)
 Pilgrimage Site in San Jose, Tarlac
 Nayong Pilipino sa Clark
What Needs to be Done
 Develop New Tourism Products (Clark, Subic, Tarlac,
and beyond)
 Develop Tourism Circuits (North Phils)
 Strengthen LGUs’ Role in Product Enhancement and
Marketing (Local Government Code)
 Standards Setting and Accreditation (Tourism
Services)
 Protection of Environment (Mt. Pinatubo, etc.)
 Visitor Information System (Visitor Friendly)
 Local Tourism Organizations (CVBs, TCs, etc.)
 Foreign and Local Investments and Incentives
Kelangan pa bang i-
memorize ‘yan?