BIG DATA

By
IT FACULTY
ALTTC GHAZIABAD
Big Data Is..
Big Data are “data sets that are so big
they cannot be handled efficiently by
common database management systems

It is all about better Analytic on a broader

spectrum of data, and therefore
represents an opportunity to create even
more differentiation among industry
peers.
The Myth About Big Data

Big Data Is Only About Massive Data Volume

Big Data Means Hadoop
Big Data Need A Data Warehouse
Big Data Means Unstructured Data
Big Data Is for Social Media & Sentiment
Analysis
 Data Measures

Large – 1000 MB (1 gigabyte or GB) The Large bucket

offers 1 gigabyte and means not really having to worry
about mobile data. With four devices under a plan,
each can use 250 MB. That means 713 emails a piece,
250 minutes of streaming music each or more than
1390 web pages.

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 Data in Size

Multimedia Telephony
Cloud Telephony
(NGN/IMS)

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Where Is This “Big Data” Coming From ?

30 billion RFID 4.6

tags today billion
12+ TBs camera
(1.3B in 2005)
of tweet data phones
every day world
wide

100s of
millions
data every

of GPS
? TBs of

day

enabled
devices
sold
annually
25+ TBs
of
log data
every day 76 million smart
meters in 2009…
200M by 2015
Sources of Big Data

Multimedia Telephony
Cloud Telephony
(NGN/IMS)

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Sources of Big Data
• Wwww

5G
&
IOT

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Sources of Big Data
Various Applications Include
– GPS, including
– GPS-enabled devices
– Satellite remote sensing
– Aerial surveying
– Radar
– Sensor networks
– Digital cameras
– Location of readings of RFID

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With Big Data, We’ve Moved into a New Era of Analytics

12+ terabytes 5+ million

of Tweets trade events
create daily. per second.

Volume Velocity

Variety Veracity
100’s Only 1 in 3
of different decision makers trust
types of data. their information.

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 Big Data(4Vs Concepts)

"The goal is to turn data into information, and

information into insight.”
– Carly Fiorina, former chief executive of Hewlett-Packard Company.

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Four Characteristics of Big Data

Cost efficiently Responding to the Collectively

processing the increasing Velocity Analyzing the
growing Volume broadening Variety
30 Billion
50x 35 ZB RFID
sensors and 80% of the
counting worlds data is
unstructured
2010 2020

Establishing the 1 in 3 business leaders don’t trust

Veracity of big the information they use to make
data sources decisions

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Big Data Exploration: Value & Diagram

Relational
Data
Find, Visualize & Understand
all big data to improve
File
Systems business knowledge
Content
Management • Greater efficiencies in business
processes
Email
• New insights from combining and
Data Explorer

Application/
CRM analyzing data types in new
Users
Supply
ways
Chain
• Develop new business models
ERP with resulting increased market
presence and revenue
RSS Feeds

Cloud

Custom
Sources

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 The 5 Key Big Data Use Cases

Big Data Exploration Enhanced 360o View Security/Intelligence

Find, visualize, understand
all big data to improve
decision making
of the Customer
Extend existing customer
views (MDM, CRM, etc) by
incorporating additional
internal and external
information sources
Extension
Lower risk, detect fraud
and monitor cyber security
in real-time

Operations Analysis Data Warehouse Augmentation

Analyze a variety of machine Integrate big data and data warehouse
data for improved business results capabilities to increase operational efficiency
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Four Entry Points of Big Data

Unlock Big
Analytic Applications Data
BI / Exploration / Functional Industry Predictive Content
Reporting Visualization App App Analytics Analytics

IBM Big Data Platform Simplify Your

Visualization Application Systems Warehouse
& Discovery Development Management

Accelerators
Preprocess
Hadoop Stream Data Raw Data
System Computing Warehouse

Analyse
Information Integration & Governance Streaming
Data
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Big Data Technologies

Cloud Computing Parallel Computing

NoSQL Databases

General Programming

Data Visualization

Machine Learning
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Big Data Analytic Techniques

“The ability to take data - to be able to understand it, to process it, to

extract value from it, to visualize it, to communicate it — that’s going
to be a hugely important skill in the next decades.”
17 - Hal R. Varian – Economist, UC Berkeley School of Information 17
Expected Values From Big Data Analytics

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 Big Data
• Big Data is for large data sets (volume, variety, velocity, variability, veracity,
complexity) complex to analyze, capture, cure, search, share, store, transfer,
visualize, and manage their privacy.

• Big Data Is About Massive Data Volume

• Big Data Means Unstructured Data
• Big Data Is for Social Media & Sentiment Analysis

• Log data collected from hundreds for distributed servers

• Different file format
• Different file sizes: from 20MB to few ZBytes or more..

• Big data uses inductive statistics and concepts from nonlinear system
identification to infer laws (regressions, nonlinear relationships, and causal
effects) from large sets of data to reveal relationships, dependencies and
perform predictions.

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 Big Data Landscape …

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 Cloud Computing and Big Data
• Convergent models and technologies

• The cloud as an enable for Big Data Analytics : AaaS

• A compelling compilation

• A symbiosis between Cloud Computing, Big Data, and Mobile

• Cloud, big data, and mobile computing are related, and benefit from
each other : we should treat these three concepts as one

• Undeniable interdependence between cloud computing, big data

and mobile and multiply as data growth and mobile use continue.

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Where to from here?
• We need to look & Think beyond the Box.
• Faith in Solution Management.

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Studies show that organizations competing
on analytics outperform their peers
substantially outperform

IBM IBV/MIT Sloan Management Review Study 2011

Copyright Massachusetts Institute of Technology 2011

1.6x Revenue
Growth
2.5x Stock Price
Appreciation 2.0x EBITDA
Growth
Challenges(Security)
Big Data and Personal Identifiable Identity

Privacy protections aren’t enough any more. Big data analytics

can compromise identity by allowing data-driven organisation to
moderate and even determine who we are before we make up
our own minds. We need to begin to think about the kind of big
data predictions and inferences that we will allow, and the ones
that we should not.
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Questions
• ?

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Conclusion

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