SUPPLY CHAIN MANAGEMENT (IN150)

INTEGRATED WORK

TOYOTA DEL PERÚ S.A

Members:
Cáceres Izquierdo, Gerardo
Mercado Sevilla, Ángel
Román Rios, Marlith
Serratti Ramos, Luz
2018-I
Toyota del Peru
Toyota del Peru
The business model of the company

Suppliers Company Dealers End customer

• responsible • importing • deliver to • buys the

for the and the end unit and
installation moving the customer generates
of units an
additional application
accessories to the
dealer
Toyota del Peru
Vision
Be the indispuable leader in the Automotive Industry and one of the most admired companies in
Peru.
Mission
Offer an unbeatable experience of purchase and service overcoming the expectations of
customers through the best human resources in the Industry.
Location
San Isidro (administrative). Av. Santo Toribio 173, Vía Central 125, Torre Real Ocho
Callao-Bocanegra (operations): Av. Elmer Faucett No. 3548, Urb. Bocanegra
Principles and Values
Sakichi Toyoda Genchi Go to the source of the problem
Genbutsu:

Kaizen Reducing processes that do not add value

Challenges Have a long-term visión

Teamwork Stimulate personal and professional growth

Respect Respect others and accept their own

responsibilities
Products

Sedans Pick Up Sport

Hatchback SUV Hybrid

Dealers
CÓDIGO CONSECIONARIO LUGAR
2010 MITSUI AUTOMOTRIZ S.A.- LA MOLINA Lima
2011 MITSUI AUTOMOTRIZ S.A.- CANADA Lima
2043 MITSUI AUTOMOTRIZ S.A.-SANTA ANITA Lima
2044 MITSUI AUTOMOTRIZ S.A.-MIRAFLORES Lima
2045 MITSUI AUTOMOTRIZ S.A.- LEXUS Lima
2021 GRUPO PANA S.A.- SAN MIGUEL Lima
2022 GRUPO PANA S.A.-SAN ISIDRO Lima
2029 GRUPO PANA S.A.-SURCO Lima
2036 GRUPO PANA S.A.- AV. ARGENTINA Lima
2053 GRUPO PANA S.A.-SURQUILLO Lima
2046 AUTOESPAR S.A.-SAN MARTIN DE PORRES Lima
2048 AUTOESPAR S.A.-SAN LUIS Lima
2049 AUTOESPAR S.A.-COMAS Lima

Figure1: Authorized dealers in Lima

Source: Own Development, Adapted from Toyota
Sales
Vehicle sales in 2017 and early 2018 2017 -2018
3500
2875 2861 2782
Cantidad de unidades

3000 2583 2729 2461 2500 2630 2563 2701 2653 2435
2500 2304
1926
2000
1500
1000
500
0

month
Competitors

Main Secondary Tertiary New skills

Market share
30.10%

15.90% 15.40%

11.20%

6.30% 5.90% 5.30%

2.80% 2.60% 2.70% 1.80%

(Vildozo, 2017)
Supply Chain - Macro
Process and Micro
Process of Toyota
 MACRO PROCESSES
Strategic Processes

Strategic business Marketing and

Planning planning product

Key Processes
Customer Needs

Customer Needs
Logistics Quality Preparation of Quality
Distribution
Management Control the Vehicle Control

Support Processes

Human resources Technical support Accounting and

management to the user Juridical service Finance

MICRO -
Damage Distribute to
PROCES Reception Washed Evaluation
inspection dealer
SES

Distribution Damage
to external inspection
warehouses
Installation of
Transportatio accessories
n to Focal
company
Body and
paint

Storage
add extra
accessories
Supply Chain Mapping (Actual Metrics)

Source: UPC Students

Layout Toyota del Perú

Source: UPC Students

Problems, Issues and
risks of the Processes
Demand Management (DM)
evaluation of
business
macro and
microenvironment
Business plans

Strategic level is
set objectives
The main objective of the Toyota del Perú
company is to deliver the cars to the clients in the
shortest possible time
Supply Relationship Management (SRM)
The local accessories suppliers of the
company are:
- Alarinsa (training system, camera and
sensors)
- Autoper (alarm)
- SGF (alarm)
- WF Trading (camera and sensor)
- Yichang (2DIN radio)
- Ennova (foggers)
- Toyocar (alarm, camera and sensors)
The suppliers of additional accessories
for the company are:
- Imposac (leather)
- Protemax (leather)
- Segurifilm (leather)
- Pineda Automotriz (spare parts)

- Tricorzo (rings) - INVERSIONES KRAPPER SAC (safety

sheets, headlamp insurance)
Fullfillment Order (FO)

order from the stock

stock of another
dealer in a city or
nearby state

request a
manufacturing
vehicle
Customer Relationship Management
(CRM)
Percentage and number of vehicles not delivered to dealers
Sales reduction graph
Bibliography
Procurements Leaders (2013) Suppliers Relationship Management. Recuperado de:
https://www.procurementleaders.com/AcuCustom/Sitename/DAM/052/sample-strategy-guide-SRM-
0613_1.pdf [Consulta: 21 de mayo del 2018]

Croxton, K.L. (2003). The Order Fulfillment Process. The International Journal of Logistics
Management, Vol 14(1), pp. 19-32

Huan, Sheoran, , and Wang, G. (2004) 'A review and analysis of supply chain operationsreference
(SCOR) model', Supply Chain Management: An International Journal , vol. 9, no. 1,pp. 23 – 29.

Sezen, (2008) 'Relative effects of design, integration and information sharing on supply
chainperformance', Supply Chain Management: An International Journal , vol. 13, no. 3, pp. 233 -240.