Data Integrated

 Integration –consistency naming conventions

and measurement attributers, accuracy, and
common aggregation.
 Establishment of a common unit of measure
for all synonymous data elements from
dissimilar database.
 The data must be stored in the DW in an
integrated, globally acceptable manner
 Case Study: Bank of America
Zero Downtime for 18,000 ATMs

18,000 ATMs Continuously Available

Business Challenges:
 100% availability for systems supporting 18,000 Fraud Detection
Application
ATMs
 Disaster Tolerance: Reduce switchover time
Dual-Active
 Consolidate data from 4 geographically dispersed
Data Centers into a single system ACI BASE24 ACI BASE24
HP Nonstop ATMs HP Nonstop
 Support active-active for HA and fraud detection SF VA
 Synchronize thousands of transactions per
second, millions per day

GoldenGate Solution: Hot Backup Site: Kansas

City Data Center
 High availability, dual-active solution with
advanced conflict resolution capabilities
 Live Standby into data centers ACI Base 24 ATMs ACI Base 24
 Enables zero downtime migrations, system
upgrades LA TX
 Results:
 Reduced application recovery time by 90% “GoldenGate offered us benefits that would also enable us
 Eliminate outages for application, database to meet our long term goals.”
and OS upgrades - Michele Schwappach, SVP Senior Technology Manager,
Bank of America
 Financial Services, Banking, Insurance,
Information Providers

Relationship
Pricing

Segmentation
Model
Retention
Model
Transaction
Business Value Level
Profitability

NCR’s “RightSTART”
to Initial Application
Information Infrastructure Additional Data

Breakthrough Applications & Relationships

Data Warehousing Experiences*
Industry “Teradata - the Leader in Data Warehousing”
Banking
Bank of Barclay’s Provident Mitsui Union Bank Trust
America Bank Savings Trust of Norway Savings
Procter Helene
Consumer Goods & Gamble Whirlpool Hallmark SONY Nike
Curtis

Financial/Insurance National
CNA Anthem Freddie
Lloyds
Illinois
Australia Mac BCBS
BCBS
Customer Services Merck-Medco Marriott Shepard’s W. H Smith Harrah’s Others...

Gen. Merchandise JC Penny KMart Wal*Mart Sears Otto Metro

Versand Stores

McDonnell Nippon
Heavy Industry Ford Northrop Boeing
Douglas Boeing Steel

GTE SW Bell
Communications AT&T Bell South SBC PelePone Lucent

Delta Burlington British Union

Transportation AMR Qantas
Air Lines Northern Airways Pacific
 Bank of America
 Largest banking data warehouse in the North America
 36 million customer accounts from 23 operational systems

Savings

Checking ? ? Mortgage

Loans
? ?
Credit
Cards

? Time
Deposits
 Bank of America
Bank of America has continually invested in data warehouse
and has grown data to perform target marketing for large
results and customer retention.

Target
Savings
Marketing
Mortgage Credit Risk
Checking
Management
Loans Credit
Cards Portfolio
Analysis
Retail
Time Banking
Deposits

VALUE: $30 Million in New Business, Risk Avoidance, or Profits.

 Bank of America
Bankers needed to understand all data on customers

? Savings
?
?
Mortgage Rose Pogany

Checking
?
Loan = $100,000

Credit Payment = $1234

Loans ? Cards

?
Time Deposits
 Bank of America
Challenges : HOW DO WE
MANAGE AND
GROW:
Savings

Checking ? ? Mortgage
Customer
Relationship
?
Loans Credit
Cards
? Marketing
? Time
Deposits Profitability
Data Integrated