Digital Transformation

Assignment 1

Submitted by

Group 2

-Roopak Pal ( 1727624)

-Sripad Barua (1727630)
-Siddharth Khatri (1727628)
-Wazeem A Azeez (1727635)
-increasing demand for quality & guaranteed outcomes

(I) Product & services to experiences

- quality of experience offered
- Customer experience is the top priority

Eg

-Zoom car
-Mobycy
-Onn bikes
 (ii) Hyper Personalization
 - More personalized interactions

- Google search (personalized through cookies)

- Trivago
- Make my trip
 (iii) Ownership to Access

- Ownership of goods substituted by access based models

 Eg
 Rapido
 -ola
 Oyo
Digital Enterprise
 (i) Digital Business Models

 Eg

 Fresh Menu
 Pinstove
 flipkart
 (iii) Digital Operating Models

 Eg
 Mahindra Tractors launched Tringo which provide
uber like services for tractors
 Swiggy
 Faaso’s
 (iii) Digital Talent Skills

 Eg
 Infosys
 TCS
 Tech Mahindra
 (iv) Digital Metrics for Success

 Eg
 Paytm
 Naukri.com
 matrimony.com
Platform Economy
 (i) Driving Transformed Business Models

 Eg:

 Wydr (B2B e-commerce startup;manufacturers to shopkeepers)

 ShopX
 ShopKirana
 (ii) Helping Ecosystems expand

 eg]
 Indiamart
 TradeIndia
 JimTrade
 (iii) Creating a win win for industry and society

Eg
 Tata Group (eg in the field of education ;
scholarships & endowments)
 Mahindra&mahindra (girl education; Nanhikali)
 ITC group (e-choupal; rural farmer empowerment)
Societal Implication
 (i)Employment

 Eg
 Wipro
 TCS
 Infosys
 (ii)Sustainability

 Eg

 ITC
 M&M
 HUL
 (iii)Trust

 Eg

 Paytm
 Airtel payment
 Jio Money
Unlocking digital value to society
 Eg

 Aadhaar
 Hotstar
 IRCTC
THANK YOU