Advertising research is a systematic gathering analysis of

Information to help develop or evaluate advertising strategies ,

ads and commercials , media compaigns.

A subject of marketing research .

Advertising research is a specialized form of marketing
research conducted to improve the efficiency of advertising.

1895-HARLOW GALE of UNIVERSITY OF

MINNESOTA mails questionnaires to gather
opinions about advertising from the public.
 There are two types of research

 1. CUSTOMIZED
 2.SYNDICATED
 Customized research is conducted for a specific client to
address that client”s needs. Only that client has access to the
result of the research.

 SYNDICATED Research is a single research study conducted

by a research company with its results available, for sale , to
multiple companies.
1.PRE- MARKET RESEARCH
Can be conducted to optimize advertisement for any
medium: RADIO TELEVISION PRINT ( MAGAZINE,
NEWSPAPER OR DIRECT MAIL), outdoor billboard(highway,
bus or train ), or internet . different methods would be
applied to gather the necessary data appropriately.
2. POST-TESTING
Is conducted after the advertising ,either a single ad or an
entire multimedia compaign has been run in market . The
focus is on what the advertising has done for the brand for
example increasing brand awareness , trial frequency of
purchasing .
 ADVERTISING PLAYS AVERY IMPORTANT ROLE IN
TODAYS AGE OF COMPETITION.

 1. ADVERTISING IS IMPORTANT FOR CUSTOMERS > Just imagine

television or a newspaper or a radio channel without an advertisement.
NO ,no one can any day imagine this. Customer are the people who buy
the product only after the are made aware of the products available in
the market.
 2.ADVERTISING IMPORTANT FOR THE SELLER AND COMPANIES
PRODUCING THE PRODUCING THE PRODUCTS > Advertising helps
increasing sales . The demand and supply become a never ending
process.
 2.ADVERTISING IS IMPORTANT FOR SOCIETY > Advertising helps
educating people . Some social issues also which advertising deals with
like child labour girl child killing smoking family planning etc.
 FOR MAIN OBJECTIVES OF ADVRTISING ARE:

 1. TRIAL > The trial objective is one which involves convincing the customers to
buy the new product introduced in the market.

 2.continuity> The advertisers here generally keep on bringing something new

in the product and the advertisement so that the existing customers keep buying
their product.

 3.BRAND SWITCH> Here the advertisers try to convince the customers to switch
from the existing brand they are using to their product.

 4.SWITCHING BACK>This objective is for the companies who want their previous
customers back , who have switched to their competitors.
1. IDENTIFY THE PROBLEM >The first step in the process is to identify a
problem or develop a research question .
2. REVIEW THE LITERATURE >This step provides foundational knowledge
about the problem area.
3. CLARIFY THE PROBLEM >The researcher clarifies the problem and
narrows the scope of the study.
4.CLEARLY DEFINE TERMS AND CONCEPTS >To minimize confusion
about what the terms and phrases mean , the researcher must
specifically define them for the study.
5.DEFINE THE POPULATION>It can focus on a specific group of people
facilities , park development financial status marketing efforts in operate
6.DEVELOP THE INsTRUMENTATION PLAN>this serves who will
participate in the study how when and where data will be collected.
7.COLLECT DATA> It is a critical step in providing the information needed
to answer the research question.
1.Being able to shop on the television .

2.If there is bad weather and you wanted to go and buy something
useful for your kitchen that has either broken or been damaged
?Then you are able to go on the television shopping channels and
buy it for a really good price .

3. You buy the items by phoning up the number on the screen.

1.You may want to see them item properly before buying it.

2. You may get addicted to it and spend more money then you
originally wanted to.

3. You would not be getting as much exercise as you usually would be if

you were going to the shops every weekend .

4. Your social life could become very dull.

1.No Wasteful Advertisement>The government is vertually the
owner of almost every sector . Hence very less money is spent on wasteful
advertisement.
2.Social Welfare>The aim of socialist advertisement research is to
maximize social welfare of the society . It provides equal opportunities of
employment to all individual according to their abilities.
3.PROPPER PLANNING>In order to solve various problems which arise from
time to time there is propper research plan socialist research will adopt the balanced
development strategy.
4.Rapid Economic Developing countries>Advertising
research is most suitable to the needs of developing country as all means of
production or controlled by government.
1.SINDHIYA

2. JYOTIKA

3. SHIFANOOR