UNDERSTANDING DIGITAL MEDIA

- DIGITAL MEDIA TERMS

OBJECTIVE
At the end of the presentation you should be able to:
 define the following terms relating to digital media:
 Audio, Bandwidth, Broadband.
 Capture, content integration, convergence, compression.
 Digital Media, digital rights management, download media.
 Frame, GIF, HDTV, HTML, hypermedia, hypertext, IP, JPEG, linear editing.
 Media, multicasting, new media, pixels, stream, vector graphics, webcast,
XML.
AUDIO
Audio relates to sound files produced or used in digital products such as songs,
tracks, background music, and recorded voice or capturing of sounds for use
of sound effects these maybe used in production of videos.
BANDWIDTH AND BROADBAND
Bandwidth – This is the transmission capacity of a communication channel. E.g.
Narrowband, Broadband and Voiceband. Flow uses Broadband to push Voice, Video
and Data in a single cable/media. Measured in bps, KBps, Kilobytes per second.
100 MBps.
Broadband – This is the high capacity transmission techniques used in a wide range
of frequency which enable a large number of messages to be communicated
simultaneously.
Capture – This is used to collect, gather, access information for digital productions.
Content integration – This is the collection of movements, information and data in
several formats as one. It is combing digital elements/materials used in production of
digital output.
Convergence – Convergence is the coming together of various technologies and
formats of data/information for production purposes.
Compression – Compression refers to making file size for storage much smaller than
their actual file size. E.g. Using Winrar, Zip, 7zip.
WHAT IS DIGITAL MEDIA?
Digital media is a term that widely covers a large number of topics including
entertainment, gaming, digital content, streaming, and authoring.
Digital media studies rely on both conceptual and creative knowledge.
Digital Media is the study of how to edit, or mix music or pictures including video
using graphics software. DM allow us to generate or create movies, modify and
create images and drawings as well as incorporating music and video into work
produced. It also involves the use of Graphic designing and video production skills
using software.
WHAT IS DIGITAL RIGHTS MANAGEMENT?
DRM refers to the collection of systems that are used to protect the copyrights of
digital media. DRM seeks to prevent unauthorized redistribution of digital media and
restrict the ways consumers can copy content they've purchased.
DOWNLOAD MEDIA
Download media is elements or materials that is taken off the internet or a source
server to be stored on the local computer for continued use in digital production or
personal use.
Download media can also be obtained from the devices used to capture the digital
material. Such as sound recording on cell phones or tablets or video and pictures
being captured.
FRAME, GIF AND HDTV
Frame – A frame is a graphical panel enclosed in a display window that encloses a
self contained section of data/information.
GIF – Graphical Interchange Format:- a compressed image file format used when
storing graphic files.
HDTV - High Definition Television:- a television that provides a higher resolution
that a standard television. HDTV supports the viewing of High Definition (HD)
channels now offered by Cable providers.
JPEG – Joint Photographic Expert Graphic:- a commonly used method of lousy
compressing for digital images, particularly for those images produced by digital
photography.
HTML, HYPERMEDIA AND HYPERTEXT
HTML – Hypertext Markup Language:- this is a scripting language used to write web
pages using codes.
HYPERTEXT
Hypertext – Hypertext is the creating of linkage of objects, images, pictures, etc.
which uses a special database systems to connect to these via the internet web
browsers.
HYPERTEXT AND HYPERMEDIA
Hypermedia – Hypermedia is an extension to what is known as hypertext, or the
ability to open new Web pages by clicking text links on a Web browser. Hypermedia
extends upon this by allowing the user to click images, movies, graphics and other
media apart from text to create a nonlinear network of information.
Hypermedia allows links to be embedded in multimedia elements like images and
videos.
IP AND LINEAR EDITING
IP – Internet Protocol The Internet Protocol (IP) is the method or protocol by which
data is sent from one computer to another on the Internet. Each computer (known as a
host) on the Internet has at least one IP address that uniquely identifies it from all
other computers on the Internet.
It is the standard form by which computers communicate in order to browse the
Internet. Standard protocols are important for web pages and networks to
communicate.
Linear Editing – This is a post production process of selecting, arranging and
modifying images and sound in a pre-determined order.
MEDIA AND NEW MEDIA
Media – This is communication through television, radio and internet for the public
transmission of information.
New media – this refers to on demand access to content, anytime, anywhere on any
digital device as well as interactive user feedback along with creative participation.
Flow on demand, HBO on demand, etc. Pay Per View TV.
MULTICASTING AND XML
Multicasting – This is the process of transmitting signals and messages to a select
group of recipients.
XML – Extensible Mark up language – a markup language that defines a set of rules
for encoding documents and information that are both human and machine readable.
PIXELS AND VECTOR GRAPHICS
Pixels – a minute area of illumination on a display screen, one of many from which
an image is composed. Picture elements on screen that forms image. The greater the
# of pixels per dot inch, is the higher the resolution will be. E.g. 1040 x 1080.
Vector Graphics – This is the use of geometrical primitives such as points, lines, curves
and all shapes. All of which are based on mathematical expression which is used to
produce images in computer graphics.
STREAM AND WEBCAST
Stream – This is an internet based digital distribution, digital rights management,
multiplayer and social networking plat form for online content to be watched or
listened. Online radio and tv.
Webcast - This is a media presentation distributed over the internet using streaming
media technology to share single content source to stimulate many listeners/viewers.
Best used by television and radio companies to share their news to wider listeners
online.