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• STIMULUS GENERALIZATION
– unable to distinguish between
the conditioned stimulus and
other similar stimuli
REINFORCEMENT
• It strengthens the behavior and it
rewards the person
• increases the probability that the
species or the individual will survive
tends to be strengthened
• tends to reduce or avoid detrimental
conditions is likewise reinforced.
• Behavior is reinforced by either
gaining something positive or having
something negative taken away
when the behavior occurs
• POSITIVE REINFORCEMENT -
when added to a situation,
increases the probability that
a given behavior will occur
• NEGATIVE REINFORCEMENT -
removal of an aversive
stimulus from a situation
increases the probability that
the preceding behavior will
occur.
Punishment - the
presentation of an aversive
stimulus or the removal of
a positive one.
EFFECTS OF PUNISHMENT
• Suppress behavior
• Conditioning of a negative feeling
• Spread of its effects
• it offers no positive instruction to
anyone
PUNISHMENT VS
REINFORCEMENT
• Generalized Reinforcer - is
associated with more than one
primary reinforce
Generalized Reinforcers that
sustain much of human
behavior:
• attention
• approval
• affection
• submission of others
• tokens (money)
SCHEDULES OF
REINFORCEMENT
Two main types
• Continuous Schedule - reinforced
for every response.
• Intermittent Schedules - based
on the behavior of the organism
or on elapsed time; can be set at
a fixed rate or can vary
according to a randomized
program.
FOUR BASIC INTERMITTENT
SCHEDULE
• Fixed-ratio – reinforced according to
the number of responses it makes.
• Variable-ratio - the organism is
reinforced after every nth response.
• Fixed-interval - reinforced for the first
response following a designated
period of time.
• Variable-interval - reinforced after the
lapse of random or varied periods of
time; unpredictable
Extinction – gradual weakening
of a conditioned response that
results in the behavior
decreasing or disappearing
HUMAN ORGANISM
• natural selection - behavior is
shaped by the contingencies of
survival
• cultural practices - societies that
evolved certain cultural practices