IDENTIFY
INSTRUCTIONAL
Coach and employee collaborate to identify
the goal and strategies to reach the goal.
COACHING CYCLE
Change Agent Skills/Strategies:
• Commitment to improvement
• Communication and Interpersonal Skills
(Cawsey, Deszca & Ingols, 2012)
• Communicating a compelling aspiration
• Imagination to innovate and encourage
innovation
• Openness to collaborate
• Tuned into the environment (Kanter,
1999)
Change agents can use shared diagnosis as a
preliminary stage in implementing change to
identify barriers and, in turn, refocus organizational
objectives to remove barriers (Spector, 2013). By
educating employees on objectives, coaches help
them understand the need for change.
IMPROVE
(Knight et al, 2015)
LEARN
Coach explains and models strategies to
reach the goal.
Change Agent Skills/Strategies:
• Intelligence (Emotional Intelligence)
Experience with change
• Systematic thinking about the
organization
• Ability to play multiple change roles
(Cawsey, Deszca & Ingols, 2012)
• Transferring ownership
• Coalition building (Kanter, 1999)
Coach monitors and evaluates how strategies
are implemented by the employee and
degree of goal achievement.
Change Agent Skills/Strategies:
• Eye on the prize and flexibility
• Determination
• Focus on outcomes, cautions about
process
• Understand need for balance between
patience and impatience
• Understand need for persistence in driving
change (Cawsey, Deszca & Ingols, 2012)
Shared diagnosis helps unfreeze social habits
that can serve as barriers (Spector, 2013). It can
inform employees of barriers to change and
encourage their participation in removing them.
Shared diagnosis leads to solutions that are
appropriate and supported by employees
(Spector, 2013).
References
Cawsey, T. F., Deszca, G., & Ingols, C. (2012). Organizational change: An action-oriented toolkit (2nd ed.).
Thousand Oaks, CA: Sage.

Kanter, R. M. (1999). The Enduring Skills of Change Leaders. Leader To Leader, 1999(13), 15-22.

Spector, B. (2013). Implementing organizational change: Theory into practice (3rd ed.). Upper Saddle
River, NJ: Pearson.