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CHAPTER12
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Managing the
Merchandise
Planning Process
CHAPTER 12
McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
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Merchandise Management
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Merchandise Management and
Investment Portfolio Management CHAPTER
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Evaluating Merchandise
Management Performance -
GMROI CHAPTER
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Types of Merchandise Management
Planning Processes CHAPTER
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1. Forecasting sales
2. Developing an assortment plan
3. Determining the appropriate inventory level
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Developing a Sales Forecast
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Types of Merchandise
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Factors Affecting Sales Projections
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Controllable Uncontrollable
• Promotions • Seasonality
• Store Locations • Weather
• Merchandise Placement • Competitive Activity
• Cannibalization • Product Availability
• Economic Conditions
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Forecasting
Fashion Merchandise Categories CHAPTER
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Retailers develop
fashion forecasts by
relying on:
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Forecasting
Fashion Merchandise Categories CHAPTER
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• Market research
• Activities range from informal, qualitative
research about trends affecting the category to
more formal experiments and surveys.
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Forecasting
Fashion Merchandise Categories CHAPTER
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• Vendors
• Vendors have proprietary information about their
marketing plans and tend to be very
knowledgeable about market trends.
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Forecasting
Service Retailers CHAPTER
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Developing an Assortment Plan
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Buyers consider
•Retail strategy
• The number of SKUs to offer in a merchandise category is a strategic
decision
•GMROI of the merchandise mix
•Trade-off between too much versus too little assortment
• Increasing sales by offering more breadth and depth can potentially
reduce inventory turnover and GMROI by stocking more SKUs
•Physical characteristics of the store
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•Complementary Merchandise
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Product Availability
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Product Availability
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• Buyer Determines:
• Basic Stock or Assortment Plan
• Level of Backup Inventory
• System:
• Monitors Inventory levels
• Automatically reorders when inventory gets
below a specified level
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Inventory Levels for Staple
Merchandise CHAPTER
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• Backup (buffer,
safety) stock
• Inventory needed to
avoid stockout
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Basic Stock
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Cost of Carrying
Inventory
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Determining the Level of Backup
Stock CHAPTER
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Merchandise Budget Plan
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Evaluating the
Merchandise Budget Plan CHAPTER
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Sell Through Analysis
Evaluating Merchandise Plan CHAPTER
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ABC Analysis
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Keywords
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