Perception Management and

Behaviour Modification

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Malaysia Government Strategies
A Quick Glance

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 73.2% - Good Initiative for Nation
76.8% - Good Quality Plan
67.8% - Good for Malaysian
64.6% - Good for Economy
61.2% - Good for Social Development
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 Strategies Audit

Perception of Malaysians on Various

Strategies

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Failure on Reaching Out to the Public
Comprehensively
42.2% are aware of Government Grants
20.2% know the procedure to apply

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 Pre-Selected Company for Implementation:
Sacrificing Quality
Some Pre-selected companies do not have the
experience, capabilities, knowledge and skills to
complete the projects.
42.2% believe in fairness in Government System
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Communication Breakdown
When delivering Information
During Implementation
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Mass Marketing without Strategic Planning
Do for the sake of Doing
During Implementation
895 Cases in Audit Report 2016 Series I
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Senior Officers do not even care
if the Project Fail or Succeed
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 Screwdriver Cases - Audit Report, 2006
Port Klang Free Zone – Audit Report, 2009
Incomplete Building of Polytechnics – 11 years
Standard of government planning
and implementation has gone down
Each 5 years at least one Government Hospital
has issues
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 Repeated Issues for Audit Report
• Delay / Incomplete Projects
• Cost execration
• Poor Quality
Perception that government is not serious and they do
not have intention to address the issues.
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 Stage One: Entry (4 Weeks)

Strategic Demographics

Positioning and Segmented Planning

Macro and Micro Strategic Planning

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Stage Two : Engagement (8 Weeks)

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Stage Three: Short Terms Change (4 weeks)

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Managing with the Right Strategies

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 Humanology Sdn Bhd (1224424-D)
73-3 Amber Business Plaza,
Jalan Jelawat 1,
56000 Kuala Lumpur
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