Groups Members

1. Muhammad Zain-Ul-
Waqas Hashmi

2.Wasay Khan

Instructor Name:-
Miss Nasreen Abidi
Topic
Defination:-

A group consisting of two parents and

their children living together as a unit.
FAMILY LIFECYCLE
CONSUMER LIFECYCLE
STAGES
 FAMILY MEMBERS
INFLUENCES BY STAGE OF
DECISION PROCESS
Product Interest Final decision

Breakfast Cereal
Husband 2.00 % 2.60 %
Wife 3.00 % 4.00 %
Children 4.00 % 4.50 %

Household
furniture
Husband 3.00 % 3.20 %
Wife 4.00 % 4.70 %
Children 1.00 % 1.10 %
Product Initiation Final Decision
Automobile
Husband 4.70 % 5.0 %
Wife 3.50 % 3.50 %
Children 1.80 % 1.80 %

Toys
Husband 3.50 % 3.80 %
Wife 2 .00% 2.30 %
Children 4.00 % 4.50 %
24/7
MOTHERS DECISION
TIME
FATHER DECISION TIME
1. Purchasing of Equipments like
Computer and T.V etc

2. Admission of university

3. Purchasing of House
 CHILDREN DECISION
1. Shopping Time
2. Vacation Time
3. Buying a favorite products like Sports
goods , Bicycle and etc.
{Behtreen Maal Wo Hai Jo Tum Apne Per Or Apne
Ghar Walon Pe Kharch Karo}
Hadees Shareef.